57 min

Emotion By Design - Greg Hoffman just did it for Nike Rory Sutherland's On Brand

    • Marketing

Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketing campaigns even when resources are limited. Greg shares insights from his recent book, ‘Emotion by Design’.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketing campaigns even when resources are limited. Greg shares insights from his recent book, ‘Emotion by Design’.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

57 min