304 episodes

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.

In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever.

Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.

Subscribe ==> https://employerbrandingpodcast.com

Contact: leslie@linkhumans.com

Employer Branding Podcast Jorgen Sundberg

    • Business
    • 5.0 • 29 Ratings

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.

In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever.

Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.

Subscribe ==> https://employerbrandingpodcast.com

Contact: leslie@linkhumans.com

    Establishing the Employer Brand Function on a Global Scale, with Stefanie Drerup of Siemens

    Establishing the Employer Brand Function on a Global Scale, with Stefanie Drerup of Siemens

    Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP.

    Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and Employer Branding at Siemens.

    Stefanie Drerup on LinkedIn: https://www.linkedin.com/in/stefanie-drerup/

    Jobs at Siemens: https://jobs.siemens.com/careers

    Subscribe to this podcast: https://employerbrandingpodcast.com

    Measure your employer brand: https://employerbrandindex.co

    Thanks for tuning in!

    • 24 min
    Defining Your Employer Brand, with Sandra Petschar of Booking.com

    Defining Your Employer Brand, with Sandra Petschar of Booking.com

    Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors.

    Sandra Petschar is the Global Talent Marketing & Employer Branding Manager at Booking.com.

    Sandra Petschar on LinkedIn: https://www.linkedin.com/in/sandrapetschar/

    Booking.com Careers: https://careers.booking.com/

    Subscribe to this podcast: https://employerbrandingpodcast.com

    Measure your employer brand: https://employerbrandindex.co

    Thanks for tuning in!

    • 22 min
    Finding the Right Fit When You Have Strong Brand Recognition, with Andrew Paterson of the LEGO Group

    Finding the Right Fit When You Have Strong Brand Recognition, with Andrew Paterson of the LEGO Group

    Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit.

    Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group.

    Andrew Paterson on LinkedIn: https://www.linkedin.com/in/andrew-paterson-fcipd-9a856976/

    Behind the Bricks: https://www.lego.com/en-us/careers/stories

    World Employer Branding Day: https://www.worldemployerbrandingday.community/

    • 28 min
    Metrics for Employer Brand Success, with Doug Kelsall of Experian

    Metrics for Employer Brand Success, with Doug Kelsall of Experian

    Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts.

    Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian.

    Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/

    Careers at Experian: https://www.experian.com/careers/

    Subscribe to this podcast: https://employerbrandingpodcast.com

    Measure your employer brand: https://employerbrandindex.co

    Thanks for tuning in!

    • 27 min
    Measuring Employer Branding Impact, with Kenty Brumant of Thermo Fisher Scientific

    Measuring Employer Branding Impact, with Kenty Brumant of Thermo Fisher Scientific

    Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow.

    Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher Scientific.

    Kenty Brumant on LinkedIn: https://www.linkedin.com/in/kentybrumant/

    Careers at Thermo Fisher: https://jobs.thermofisher.com/global/en

    Subscribe to this podcast: https://employerbrandingpodcast.com

    Measure your employer brand: https://employerbrandindex.co

    Thanks for tuning in!

    • 30 min
    Managing Three Parallel Employer Brands, with Alex Horner of Activision Blizzard

    Managing Three Parallel Employer Brands, with Alex Horner of Activision Blizzard

    Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain parallel employer brands for each company in order to attract top tech and creative talent.

    Alex Horner is the Global Head of Talent Attraction at Activision Blizzard.

    Alex Horner on LinkedIn: https://www.linkedin.com/in/alexhorner1/

    Careers at Activision Blizzard: https://careers.activisionblizzard.com/

    Thanks for tuning in!

    • 23 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

EddieHar ,

Great podcast, amazing host

I’ve just recently discovered this podcast and I’m loving it so far! :) Jorgen is an outstanding interviewer. Highly recommended to anyone interested in growing their business.

Chivoir ,

Employer Brand Insight like no other

One of the best places to get industry insight on the trends shaping the world of recruitment and employer branding.... Always worth a listen.

GilotheNice ,

Great stuff! Try it.

Working in a newer organisation, developing its Employer brand, I find this podcast invaluable. Jörgen gets insights from a range of organisations each with unique challenges and approaches. There's usually a dad joke at the end as well - it's where I get most of my material.

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