109 episodes
Employer Content Marketing Chris Le'cand-Harwood
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- Business
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5.0 • 3 Ratings
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Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing.
Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.
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An actor’s take on storytelling in employer branding
Storytelling goes beyond just film and TV…
It’s a powerful tool that can be used to revolutionise employer branding, humanise organisations and attract top talent. How? By capturing authentic employee moments that forge an emotional connection.
In Episode 110, I’m joined with actor, writer, voice-over artist (and old school friend!), Des Yankson. We chatted about Des’ experience in the film & TV industry, the elements that make a great story, and how organisations can take inspiration from traditional film and TV to elevate their employer branding content.
Subscribe to get more episode drops, news and events https://www.theengagingemployer.com
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THIS is content marketing, with Joe Pulizzi
In Episode 109 we’re chatting content marketing with an absolute content marketing icon!
Joe Pulizzi is one of the world’s top content marketing authorities. He founded Content Marketing Institute and left it as a multi-million dollar business that helps organisations leverage the superpower that is content marketing.
He’s the bestselling author of seven books including Content Inc. and Epic Content Marketing.
And most recently he founded The Tilt and the content entrepreneur event Creator Economy Expo (CEX).
Subscribe to get more episode drops, news and events https://www.theengagingemployer.com
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How can organisations build an effective in-house marketing model?
Many organisations choose to switch from agency to in-house when it comes to their marketing.
While some elements benefit from the in-house model, it’s important to consider where agencies can bring real value.
So, how can organisations build an in-house model that’s profitable, while solving the right problems?
We’ve been catching up with David Angus recently to discuss all things business strategy, and in Episode 108, we delve deeper into the switch from agency to in-house, the power of fractional CMOs, and how agencies can proposition themselves in an ever-changing business landscape.
Dave is Chief Strategy Officer of Curated and an experienced marketer so he’s able to bring some real-life experience and insight.
Subscribe to get more episode drops, news and events: https://www.theengagingemployer.com
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What does “strategy” really mean?
“There is strategy, and then there is strategy.”
Strategy is a term that all businesses use, but many can be misinterpreted.
In Episode 107, I chat with Dave Angus about the misinterpretations of strategy, the in-house model, and how agencies can add value to clients looking to drive their strategy forward in the most effective way.
Dave is Chief Strategy Officer of Curated and an experienced marketer so he’s the right person to talk to when it comes to unravelling everything about the topic.
Subscribe to get more episode drops, news and events https://www.theengagingemployer.com
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How can organisations create happier workplaces?
Happiness is fundamental to the success of any organisation, but often overlooked.
So how can employers embrace this superpower?
In Episode 106, I chat with Matt Phelan about the tools and elements that organisations can embrace to help their employees thrive.
Matt is co-founder of The Happiness Index, author, business advisor and keynote speaker, so knows a thing or two when it comes to driving successful organisations!
Subscribe to get more episode drops, news and events https://www.theengagingemployer.com
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How Do You Make EVP More Accessible?
Employee Value Proposition is fundamental to the success of organisations. But how do you make sure that potential is realised?
In Episode 105, I chat with Vicki Saunders about how organisations can unleash the power of EVP, how content plays a key role in the process, and the principles to follow when developing an EVP to ensure a strong culture.
Vicki has a range of experience from consumer marketing to employer branding. And set up her own business last year - The EVP Consultancy.
So she's the right person to listen to when it comes to all things EVP!
Subscribe to get more episode drops, news and events https://www.theengagingemployer.com
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Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message