EntrepreNot Yet Sasha Korobov

So let me share a little about the importance of connection and have every conversation is an opportunity.
Last week, I shared my conversation with my friend Jen Grosso from the Boldfire Institute that was part of a live chat for her awesome business group. Well… as fate would have it, in the audience of that group was a fiery character who was dropping hilarious, encouraging one-liners into the chat, cheering Jen and I on and asking thoughtful questions as the chat continued. 
That fiery awesome character was the one and only Heather Petherick who I’m delighted to say is my guest today. 

Heather Petherick is a master business coach, with 14 years worth of experience helping clients grow their service-based business and consistently sell out their high-ticket offers without being salesy, rude or annoying AF – and she and I connected right away after that guest interview; we were totally on the same wavelength when it comes to integrity in marketing and sales, using a low-intimidation approach, high-connection approach, and having a duty of care in your business. 
Also, there’s the fact that she is totally hilarious. 
And today, we talk about….
The evolution that Heather has seen in her 14+ years in coachingHow your customer is far more discerning now – and why that’s a really good thingWhy ‘bro marketing’ and shaming prospects won’t cut it anymore The welcome conversation around ethics is getting louder in the coaching industryWhy relationship-based, organic marketing means reaping more benefits with less hustleThe sales superpower that women often have – but don’t always recognizeThe real goal of a sales conversation – and no, it’s not getting someone’s moneyHeather’s bio
Heather Petherick is a master business coach, with 14 years worth of experience helping clients grow their service-based business and consistently sell out their high-ticket offers without being salesy, rude or annoying AF. As the go-to sales conversation expert her clients typically see a 2x - 10x return on their coaching investment.   Heather has been featured as an expert with Women Engineering The Future, The Royal Bank of Canada, CTV Morning Live, Canadian Living Magazine and Chatelaine magazine. Her journey includes growing up on a humble sheep farm on the prairies of western Canada, building a multiple six -figure coaching business and eating charcuterie like it’s her job. She holds a Master’s degree in Management and lives near Ottawa, Ontario with her husband and two children.
https://www.facebook.com/heather.petherick  https://www.facebook.com/HeatherPetherickCoaching  https://www.instagram.com/h_petherick/
http://heatherpetherick.com/salesmastery

My friend, Jen Grosso, is a certified business growth strategist and mindset coach who has a wonderful Facebook group called Mind, Body and Business breakthroughs for entrepreneurs and executives – and she asked me to be a guest expert for her interview series on entrepreneurship.  And she is so awesome that I didn’t have to think twice about it. 
So this week, the interviewer is becoming the interviewee as Jen and I talk about…
How to get started in podcast guesting even if you have no idea what you’re doingHow to embrace testing to get to a better service or productWhat you need to pitch to podcasts – and what you can ditchThe things I look for when vetting guests for my own showWhy you can blow past lead magnets and other ‘pre-requisites’ if you choose to be a podcast guestThe myth that your business needs to be more complicated in order to workSurviving the 9-5 and side hustle limboThis was such a refreshing conversation and I hope you feel the warmth of it as you listen.  We touched on a lot of triumphs, frustrations and common misconceptions in business that I think you’ll really enjoy. 
Jen’s bio
Jen Grosso, Founder The Boldfire Institute, is a certified Business Growth Strategist & Mindset Coach and sought-after speaker helping entrepreneurs and business leaders build unshakeable confidence and achieve unstoppable success without sacrificing their wellbeing in the process.  Her signature programs, Unstoppable™️ and Chaos to Confidence™, focus on mind, body and business tools and strategies to scale your business in a healthy way that maximizes income and impact while prioritizing radical self-care. Those who work with Jen experience business breakthroughs with profitable business-building tactics combined with deep mindset shifts to achieve authentic success. 
You can find out more about Jen on Instagram at jengrosso.co and on her website  boldfireinstitute.com 
Additional links to connect with Jen and check out her current offerings:  
https://linktr.ee/jengrosso
 

"Helpful" advice. Marketing "tips." Just "concern" for you.

When people support you in your business, it's great! But when support falls flat, it can have a really icky ripple effect.

But you can hip-check that nonsense to the curb and prevent yourself from getting derailed. Tune in now to find out how.

Let me know on Instagram what comes up for you when we talk about this - shoot me a DM!

This weekend, I was a guest speaker at the Side Hustle to Self-Employed Summit hosted by my friend, Shannon Mattern, and it was such an incredible experience.

But it also reminded me, for both the right and wrong reasons, that there's soooo much work to be done to "de-icky" the industry!  Tune in to see what I mean...

The replays for the summit go away to day, but you can still snag lifetime access for another few days along with the power pack which is a TREASURE TROVE of additional trainings with side hustlers in mind.

The above is an affiliate link so if you do decide to make a purchase, I may receive a small commission at no additional cost to you. But I also don't put my name on anything I haven't done or used personally and believe in, and these trainings are the real deal!

WOO HOOO!

So happy to share this awesome throwback with you from my chat with your ultimate Side Hustle genie in a bottle, Shannon Mattern.  And don't forget, you can catch me and a ton of other experts talking about side hustling mindset, marketing, web needs, social media, and waaaaaaaaay more at the Side Hustle to Self-Employed Summit.  It's a perfectly curated roster of everything you need to get off the struggle bus and get some ease in your business.

And, uhhh... it's free (?!) Yep! It's free.  So what are you waiting for? Get your hands on a ticket* now!

If you want to hear more from Shannon herself, tune in to next week's episode!  To hear my appearance on her awesome podcast, Pep Talks for Side Hustlers, grab it here.

*This is an affiliate link so even though the summit is totally free, if you decide to purchase anything while participating, using this link may earn me a small commission at no extra cost to you!

Two big pieces of news from me today! 

A spoiler alert one the first one... I will be joining my friend Shannon Mattern as a guest expert in her Side Hustle to Self-Employed summit between February 4-7th.

Tons of experts talking everything from side hustling to marketing to mindset to the website you need for your side hustle... a perfectly curated roster of everything you need to get off the struggle bus and get some ease in your business.

And, uhhh... it's free (?!) Yep! It's free.  So what are you waiting for? Get your hands on a ticket* now!

If you want to hear more from Shannon herself, tune in to next week's episode!  To hear my appearance on her awesome podcast, Pep Talks for Side Hustlers, grab it here.

*This is an affiliate link so even though the summit is totally free, if you decide to purchase anything while participating, using this link may earn me a small commission at no extra cost to you!