Ep. 031 - UNLOCK: Improve CPA with Pricing

WE ARE BACK! The first episode of season 2, not only sees Philip Huthwaite (BlackCurve Founder & CEO) and Rob Horton (BlackCurve Product Director) record in person together, for the first time since the pandemic began (is normality returning?!), but also, an exploration of a brand new topic that looks set the shake-up retail marketing. The pair discuss why retail marketers should be considering pricing in their campaign management, and if not, why not?! The opportunity for improved CPA is HUGE! Add competitor pricing to your cheat sheet NOW!