52 min
Ep 144: Going viral with 500k following as an Italian Chef | Gero DiMaria Mohammed Omar (Kucina) So This Is My Why
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- Careers
Gero DiMaria knows what it means to go truly viral.
He's an Italian chef & owner of Kucina - Singapore's first authentic halal food restaurant.
But he's also a bona fide Italian culinary superstar with over 500k followers on social media - 256k on Instagram & 252.6k on TikTok!
He took the world by storm with his recent series of viral reels on choosing the best pasta/cheeses in grocery stores, and that had a real trickle down effect on his business.
So we dig into all the juicy stuff, including:
❓ What does it mean to actually go ‘viral’?
❓ What kind of measurable impact has social media had on his business?
❓ What is his advice for leveraging social media for businesses?
❓ What have his toughest moments been?
❓ And who exactly is Gero?!
The goal: To understand the role of social media today, what it really means to go viral & how one can leverage on that social media reach to build your own business.
Highlights:
1:55 Italian childhood
4:11 What do Italians eat every day?
5:38 People in Asia aren’t taught to think?!
10:58 Entering the food industry
12:13 Work hard to earn your money
13:33 Your first job sets the bar
14:49 That English breakfast shift
16:52 Knowing that the F&B world was for him
17:33 How to cook the perfect pasta
20:04 Moving from London to Singapore
21:58 First job at Pasta Fresca
23:19 What’s an authentic halal Italian restaurant?
25:59 Chefs can only be chefs, they can’t run a business
29:43 Going into marketing & the lost $3000
31:22 The turning point
32:39 Content strategy
35:14 Going truly viral
36:18 Acting debut
37:58 Why accept collaborations?
40:00 Separating his personal brand from his Kucina restaurant
41:24 The content creation team
42:48 Advice for entrepreneurs
44:06 Do you feel like you’ve found your why?
45:25 What kind of legacy do you want to leave behind?
46:15 What do you think are the most important qualities of a successful person?
📍Show notes: https://www.sothisismywhy.com/144
💌 Weekly STIMY Newsletter on the art of storytelling + building your personal brand (+snippets of STIMY behind-the-scenes): https://sothisismywhy.ck.page/acd5bd1062
✍🏻 Leave a review on STIMY: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442
Gero DiMaria knows what it means to go truly viral.
He's an Italian chef & owner of Kucina - Singapore's first authentic halal food restaurant.
But he's also a bona fide Italian culinary superstar with over 500k followers on social media - 256k on Instagram & 252.6k on TikTok!
He took the world by storm with his recent series of viral reels on choosing the best pasta/cheeses in grocery stores, and that had a real trickle down effect on his business.
So we dig into all the juicy stuff, including:
❓ What does it mean to actually go ‘viral’?
❓ What kind of measurable impact has social media had on his business?
❓ What is his advice for leveraging social media for businesses?
❓ What have his toughest moments been?
❓ And who exactly is Gero?!
The goal: To understand the role of social media today, what it really means to go viral & how one can leverage on that social media reach to build your own business.
Highlights:
1:55 Italian childhood
4:11 What do Italians eat every day?
5:38 People in Asia aren’t taught to think?!
10:58 Entering the food industry
12:13 Work hard to earn your money
13:33 Your first job sets the bar
14:49 That English breakfast shift
16:52 Knowing that the F&B world was for him
17:33 How to cook the perfect pasta
20:04 Moving from London to Singapore
21:58 First job at Pasta Fresca
23:19 What’s an authentic halal Italian restaurant?
25:59 Chefs can only be chefs, they can’t run a business
29:43 Going into marketing & the lost $3000
31:22 The turning point
32:39 Content strategy
35:14 Going truly viral
36:18 Acting debut
37:58 Why accept collaborations?
40:00 Separating his personal brand from his Kucina restaurant
41:24 The content creation team
42:48 Advice for entrepreneurs
44:06 Do you feel like you’ve found your why?
45:25 What kind of legacy do you want to leave behind?
46:15 What do you think are the most important qualities of a successful person?
📍Show notes: https://www.sothisismywhy.com/144
💌 Weekly STIMY Newsletter on the art of storytelling + building your personal brand (+snippets of STIMY behind-the-scenes): https://sothisismywhy.ck.page/acd5bd1062
✍🏻 Leave a review on STIMY: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442
52 min