So This Is My Why Ling Yah

ICYMI: Zeneca 33, prolific NFT investor & thought leader (he has 300k Twitter followers!) was on STIMY.

He's a part of some of the most influential NFT projects around, including Bored Apes Yacht Club (BAYC), Cryptopunks, Goblintown, Art Blocks and more.

We've all heard of BAYC/Jimmy Fallon.

We hear (seemingly) everyone talk about being part of the Bored Apes community.

But... what is it really like?

What true value does it give Bored Apes holders?

Are BAYC overvalued?

Could BAYC's valuation crash?

We unpacked all that in Zeneca 33's Part 1 STIMY interview & this ICYMI provides a glimpse of that conversation.



If you want to listen to the full Part 1 STIMY interview with Zeneca 33, here are the links:



📍Show notes: www.sothisismywhy.com/86-1


🙊 Like STIMY? Buy us a ☕️?: https://beacons.ai/sothisismywhy

💌 Get the latest STIMY alpha/exclusive updates: https://sothisismywhy.ck.page/ebf231f605

🎙️Apple Podcast: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442?i=1000566279914

🎙️Spotify: https://open.spotify.com/episode/037BVfsIJzU25wIkauefnw?si=PiwfYfD3TqyTbNHNWBDHfA

Diego Borgo is a metaverse & Web3 strategic advisor to Fortune 500 brands like Adidas, Salesforce, Unilever, Boson Protocol and more.

Having featured a number of NFT founders & artists, this STIMY episode showcases how brands have and can enter the metaverse with Diego, who’s been in many Fortune 500 boardrooms & has his finger on the latest alpha: who’s done well, who hasn’t, how important “sustainability” is and ways to ensure that both employees and existing customers are onboard when a brand is launching a new metaverse initiative.

If you’ve ever wondered what a company/brand should look out for when taking the leap into the Web 3.0 space, then this is the episode for you.

Highlights:

3:11 How Diego entered the Web3 space
8:21 Why Diego took the leap
18:50 Brands driven by FOMO
24:31 What other brands can learn from Nike
29:26 Incorporating DAOs & shared ownership into brand strategies
34:48 Creating products with large communities
37:23 Mitigating risks
41:16 Bringing existing clients from Web2 to Web3
43:31 G-Star RAW Denim - why it’s an interesting use case
48:10 How important is climate change?
49:30 How brands can mitigate against environmental harm arising from use of blockchain
53:33 What happens when your own employees riot and go against your metaverse initiative?
56:37 The secret to the success behind Adidas’ Into the Metaverse, which generated USD 22 million within hours!
1:01:03 Diego’s favourite NFT project
1:02:59 What is big tech doing?
1:07:39 What Diego would love to see done, but hasn’t happened yet


📍Show notes: www.sothisismywhy.com/89

🙊 Like STIMY? Buy us a ☕️?: https://beacons.ai/sothisismywhy

💌 Get the latest STIMY alpha/exclusive updates: https://sothisismywhy.ck.page/ebf231f605

ICYMI (in case you missed it) features some of my favourite moments from earlier STIMY episodes.

Back in Episode 85, Dr Robin Dunbar (Emeritus Professor of Evolutionary Psychology at the University of Oxford) shares why he thinks that the only way we can make REAL friends is through physical IRL interactions.

Virtual friends?

Meh, they're fake.

But do you agree? 🤔


Listen to the full episode here:

🎙️Apple Podcast: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442?i=1000566279914


🎙️Spotify: https://open.spotify.com/episode/4VuxAs76IE0wJgItPzoZHe?si=m1NsNAl6QgCk4n4sY3TTow


🎙️Watch episodes on YouTube: https://www.youtube.com/channel/UCSZlcS5ooyCjj_MkrmH_WhQ


Other Links:

📍Show notes: www.sothisismywhy.com/85

💌 Sign up for the weekly STIMY newsletter: https://sothisismywhy.ck.page/ebf231f605

🪙 Patreon: https://www.patreon.com/sothisismywhy

Please leave a review & rating here! - https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442

STIMY 87 features Phil Libin. Some things he’s most known for:
Co-founder and CEO of Evernote, which he grew to become a beloved product for hundreds of millions of users
Managing Director at General Catalyst
Co-founder and CEO of All Turtles, a globally distributed product studio
Co-founder of mmhmm, an all-in-one platform for making, watching, and talking on videos

This is an episode that’s all about startups, growth, regret and why Phil hates the metaverse & thinks blockchain is b******t and “communist propaganda”.

Here’s a little background:
Phil Libin was 8 years old when he moved from Leningrad (now St Petersburg) to Parkchester, New York as a refugee. His parents were both classical musicians and he lived in a fairly dangerous neighbourhood in the Bronx.

Despite being a self-described “punchable” kid (he was poor, very physically uncoordinated and didn’t speak English well), he did well in school, earned good money doing repair work and freelance programming and sold his first company, Perseus Data systems, for $500.

But at the same time, he also got fired from his job selling ice-cream and took 30 years to get his Bachelors degree!

Why?

How?

What?

Here are the highlights:
3:43 Moving to New York as Russian immigrants
4:52 Being fired from his job selling ice-cream
6:11 Taking 30 years to complete his degree?!
8:15 Working with essentially the same core group of friends to build 5 startups
11:13 Selling Engine5 for $26 million, Hollywood-style
15:52 Building something for himself (Evernote)
18:19 Startup failure is brutal; startup success is much worse & much harder
20:57 Three types of regret
22:48 Maintaining his principles & ethics
24:53 Metrics used to measure impact
26:30 3-year game plan for mmhmm
28:13 How mmhmm improves lives
31:07 Why Phil hates the metaverse
32:27 Crypto blockchain is bullsh*t
33:45 The promise of blockchain is just communist propaganda?
37:14 Training himself to like what he hates, including durians!
39:57 How listeners can help Phil Libin


📍Show notes: www.sothisismywhy.com/87

🙊 Like STIMY? Buy us a ☕️?: https://beacons.ai/sothisismywhy

💌 Get the latest STIMY alpha/exclusive updates: https://sothisismywhy.ck.page/ebf231f605

We’re back with Part 2 of STIMY’s interview with Zeneca 33!

ICYMI: Zeneca is a former professional poker player (15 years!) turned NFT founder, investor and educator. He has nearly 300k followers on Twitter, founder of ZenAcademy, an NFT community that aims to create a safe learning environment for people discovering their place in web3, has a newsletter, YouTube channel and 2 podcasts!

If you want to listen to Part 1, head over to https://www.sothisismywhy.com/86-1

Things get juicy in this episode as we dive further into the world of NFT investments starting with… how did Zeneca x100 his net worth via NFT investments in 1 year? What’s the secret?!

Highlights:
2:25 How Zeneca x100 his NFT investment net worth
3:44 Moonbirds & Kevin Rose
4:56 Why did Moonbirds succeed?
7:26 Is Kevin Rose too… establishment?
10:14 Why haven’t women-led projects taken off?
12:57 How men can help Web3 women founders
13:36 Is it better to help women in Web3 by letting their projects fail fast, rather than investing and prolonging their hope?
15:12 Are “women in web3” events more divisive than helpful?
18:52 How Zeneca began his content creation journey
23:57 Zenacademy
30:40 Why 7,484 Genesis NFTs?
31:50 Isn’t it… unethical to claim to want to educate the general public about Web3.0, but keep exclusive access/opportunities to ask Web3.0 questions only to NFT holders?
36:01 What success looks like for Zenacademy
37:49 Building virtual relationships
40:59 How to build relationships on Twitter
42:15 What does mainstream adoption of NFTs look like?
43:41 Bear market
44:49 What Zeneca’s crypto portfolio look like during this bear market
45:54 Does Zeneca hesitate to share his investments because so many people would blindly follow his suggestions? What does he do?
50:29 With all his successes, is Zeneca… happy?

📍Show notes: www.sothisismywhy.com/86-1

🙊 Like STIMY? Buy us a ☕️?: https://beacons.ai/sothisismywhy

💌 Get the latest STIMY alpha/exclusive updates: https://sothisismywhy.ck.page/ebf231f605

ICYMI (in case you missed it) features some of our favourite moments from earlier STIMY episodes.


Back in Episode 79, we met Nicole Quinn: General Partner at Lightspeed Venture Partners aka the "Celebrity Whisperer".


Nicole led the Series A in Cameo and Lady Gaga's Haus Labs and seed rounds in Girlboss, Illumix and Sagely. She also invested in the Series B in Calm and Series C in Goop and sourced Rothy's and Zola.


Here, Nicole Quinn shares how she did her due diligence on Lady Gaga as a potential investor by measuring her "engaged followship" & what it's like working with her, as well as how one separates the "celebrity" from the company.


If you've enjoyed this ICYMI, you can listen to Nicole's full episode here:

🎙️Apple Podcast: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442?i=1000557140887


🎙️Spotify: https://open.spotify.com/episode/5QkxgQyRfgQ9bg53TwGyqI?si=zyrHVkeSRc-QuCySTV_DZA


🎙️Watch episodes on YouTube: https://www.youtube.com/channel/UCSZlcS5ooyCjj_MkrmH_WhQ


Other Links:

📍Show notes: www.sothisismywhy.com/79


🙊 Like STIMY? Buy us a ☕️?: https://beacons.ai/sothisismywhy


💌 Get the latest STIMY alpha/exclusive event updates here: https://sothisismywhy.ck.page/ebf231f605


Please leave a review & rating here! - https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442