97 episodes

A podcast featuring inspiring people about their journey to discovering and living their "WHY" or purpose in life. With your host & producer, Ling Yah, we deep dive into everything from finances to dealing with doubts and setbacks, and how to forge an unconventional career from ground zero! Expect to hear from entrepreneurs, artists, journalists, musicians, Hollywood actresses, VC founders and more. Visit www.sothisismywhy.com for more details!

So This Is My Why Ling Yah

    • Business
    • 4.9 • 7 Ratings

A podcast featuring inspiring people about their journey to discovering and living their "WHY" or purpose in life. With your host & producer, Ling Yah, we deep dive into everything from finances to dealing with doubts and setbacks, and how to forge an unconventional career from ground zero! Expect to hear from entrepreneurs, artists, journalists, musicians, Hollywood actresses, VC founders and more. Visit www.sothisismywhy.com for more details!

    ICYMI: What's it really like being part of BAYC - Zeneca 33

    ICYMI: What's it really like being part of BAYC - Zeneca 33

    ICYMI: Zeneca 33, prolific NFT investor & thought leader (he has 300k Twitter followers!) was on STIMY.

    He's a part of some of the most influential NFT projects around, including Bored Apes Yacht Club (BAYC), Cryptopunks, Goblintown, Art Blocks and more.

    We've all heard of BAYC/Jimmy Fallon.

    We hear (seemingly) everyone talk about being part of the Bored Apes community.

    But... what is it really like?

    What true value does it give Bored Apes holders?

    Are BAYC overvalued?

    Could BAYC's valuation crash?

    We unpacked all that in Zeneca 33's Part 1 STIMY interview & this ICYMI provides a glimpse of that conversation.



    If you want to listen to the full Part 1 STIMY interview with Zeneca 33, here are the links:



    📍Show notes: www.sothisismywhy.com/86-1


    🙊 Like STIMY? Buy us a ☕️?: https://beacons.ai/sothisismywhy

    💌 Get the latest STIMY alpha/exclusive updates: https://sothisismywhy.ck.page/ebf231f605

    🎙️Apple Podcast: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442?i=1000566279914

    🎙️Spotify: https://open.spotify.com/episode/037BVfsIJzU25wIkauefnw?si=PiwfYfD3TqyTbNHNWBDHfA

    • 9 min
    Ep 88: How Fortune 500 Brands Can Enter the Metaverse | Diego Borgo (Metaverse Strategist - Adidas, Gucci, Salesforce, L'Oreal)

    Ep 88: How Fortune 500 Brands Can Enter the Metaverse | Diego Borgo (Metaverse Strategist - Adidas, Gucci, Salesforce, L'Oreal)

    Diego Borgo is a metaverse & Web3 strategic advisor to Fortune 500 brands like Adidas, Salesforce, Unilever, Boson Protocol and more.

    Having featured a number of NFT founders & artists, this STIMY episode showcases how brands have and can enter the metaverse with Diego, who’s been in many Fortune 500 boardrooms & has his finger on the latest alpha: who’s done well, who hasn’t, how important “sustainability” is and ways to ensure that both employees and existing customers are onboard when a brand is launching a new metaverse initiative.

    If you’ve ever wondered what a company/brand should look out for when taking the leap into the Web 3.0 space, then this is the episode for you.

    Highlights:

    3:11 How Diego entered the Web3 space
    8:21 Why Diego took the leap
    18:50 Brands driven by FOMO
    24:31 What other brands can learn from Nike
    29:26 Incorporating DAOs & shared ownership into brand strategies
    34:48 Creating products with large communities
    37:23 Mitigating risks
    41:16 Bringing existing clients from Web2 to Web3
    43:31 G-Star RAW Denim - why it’s an interesting use case
    48:10 How important is climate change?
    49:30 How brands can mitigate against environmental harm arising from use of blockchain
    53:33 What happens when your own employees riot and go against your metaverse initiative?
    56:37 The secret to the success behind Adidas’ Into the Metaverse, which generated USD 22 million within hours!
    1:01:03 Diego’s favourite NFT project
    1:02:59 What is big tech doing?
    1:07:39 What Diego would love to see done, but hasn’t happened yet


    📍Show notes: www.sothisismywhy.com/89

    🙊 Like STIMY? Buy us a ☕️?: https://beacons.ai/sothisismywhy

    💌 Get the latest STIMY alpha/exclusive updates: https://sothisismywhy.ck.page/ebf231f605

    • 1 hr 18 min
    ICYMI: Can Virtual Friends be REAL Friends?! - Dr Robin Dunbar

    ICYMI: Can Virtual Friends be REAL Friends?! - Dr Robin Dunbar

    ICYMI (in case you missed it) features some of my favourite moments from earlier STIMY episodes.

    Back in Episode 85, Dr Robin Dunbar (Emeritus Professor of Evolutionary Psychology at the University of Oxford) shares why he thinks that the only way we can make REAL friends is through physical IRL interactions.

    Virtual friends?

    Meh, they're fake.

    But do you agree? 🤔


    Listen to the full episode here:

    🎙️Apple Podcast: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442?i=1000566279914


    🎙️Spotify: https://open.spotify.com/episode/4VuxAs76IE0wJgItPzoZHe?si=m1NsNAl6QgCk4n4sY3TTow


    🎙️Watch episodes on YouTube: https://www.youtube.com/channel/UCSZlcS5ooyCjj_MkrmH_WhQ


    Other Links:

    📍Show notes: www.sothisismywhy.com/85

    💌 Sign up for the weekly STIMY newsletter: https://sothisismywhy.ck.page/ebf231f605

    🪙 Patreon: https://www.patreon.com/sothisismywhy

    Please leave a review & rating here! - https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442

    • 6 min
    Ep 87: Building Evernote, Startup Success is Worse than Startup Failure & Why Blockchain is Bullsh*t | Phil Libin (co-founder, Evernote, mmhmm & All Turtles)

    Ep 87: Building Evernote, Startup Success is Worse than Startup Failure & Why Blockchain is Bullsh*t | Phil Libin (co-founder, Evernote, mmhmm & All Turtles)

    STIMY 87 features Phil Libin. Some things he’s most known for:
    Co-founder and CEO of Evernote, which he grew to become a beloved product for hundreds of millions of users
    Managing Director at General Catalyst
    Co-founder and CEO of All Turtles, a globally distributed product studio
    Co-founder of mmhmm, an all-in-one platform for making, watching, and talking on videos

    This is an episode that’s all about startups, growth, regret and why Phil hates the metaverse & thinks blockchain is b******t and “communist propaganda”.

    Here’s a little background:
    Phil Libin was 8 years old when he moved from Leningrad (now St Petersburg) to Parkchester, New York as a refugee. His parents were both classical musicians and he lived in a fairly dangerous neighbourhood in the Bronx.

    Despite being a self-described “punchable” kid (he was poor, very physically uncoordinated and didn’t speak English well), he did well in school, earned good money doing repair work and freelance programming and sold his first company, Perseus Data systems, for $500.

    But at the same time, he also got fired from his job selling ice-cream and took 30 years to get his Bachelors degree!

    Why?

    How?

    What?

    Here are the highlights:
    3:43 Moving to New York as Russian immigrants
    4:52 Being fired from his job selling ice-cream
    6:11 Taking 30 years to complete his degree?!
    8:15 Working with essentially the same core group of friends to build 5 startups
    11:13 Selling Engine5 for $26 million, Hollywood-style
    15:52 Building something for himself (Evernote)
    18:19 Startup failure is brutal; startup success is much worse & much harder
    20:57 Three types of regret
    22:48 Maintaining his principles & ethics
    24:53 Metrics used to measure impact
    26:30 3-year game plan for mmhmm
    28:13 How mmhmm improves lives
    31:07 Why Phil hates the metaverse
    32:27 Crypto blockchain is bullsh*t
    33:45 The promise of blockchain is just communist propaganda?
    37:14 Training himself to like what he hates, including durians!
    39:57 How listeners can help Phil Libin


    📍Show notes: www.sothisismywhy.com/87

    🙊 Like STIMY? Buy us a ☕️?: https://beacons.ai/sothisismywhy

    💌 Get the latest STIMY alpha/exclusive updates: https://sothisismywhy.ck.page/ebf231f605

    • 43 min
    Ep 86.2: How to x100 your net worth in 1 year via NFT investments | Zeneca 33 (NFT Thought Leader with 300k Twitter Followers & ZenAcademy Founder)

    Ep 86.2: How to x100 your net worth in 1 year via NFT investments | Zeneca 33 (NFT Thought Leader with 300k Twitter Followers & ZenAcademy Founder)

    We’re back with Part 2 of STIMY’s interview with Zeneca 33!

    ICYMI: Zeneca is a former professional poker player (15 years!) turned NFT founder, investor and educator. He has nearly 300k followers on Twitter, founder of ZenAcademy, an NFT community that aims to create a safe learning environment for people discovering their place in web3, has a newsletter, YouTube channel and 2 podcasts!

    If you want to listen to Part 1, head over to https://www.sothisismywhy.com/86-1

    Things get juicy in this episode as we dive further into the world of NFT investments starting with… how did Zeneca x100 his net worth via NFT investments in 1 year? What’s the secret?!

    Highlights:
    2:25 How Zeneca x100 his NFT investment net worth
    3:44 Moonbirds & Kevin Rose
    4:56 Why did Moonbirds succeed?
    7:26 Is Kevin Rose too… establishment?
    10:14 Why haven’t women-led projects taken off?
    12:57 How men can help Web3 women founders
    13:36 Is it better to help women in Web3 by letting their projects fail fast, rather than investing and prolonging their hope?
    15:12 Are “women in web3” events more divisive than helpful?
    18:52 How Zeneca began his content creation journey
    23:57 Zenacademy
    30:40 Why 7,484 Genesis NFTs?
    31:50 Isn’t it… unethical to claim to want to educate the general public about Web3.0, but keep exclusive access/opportunities to ask Web3.0 questions only to NFT holders?
    36:01 What success looks like for Zenacademy
    37:49 Building virtual relationships
    40:59 How to build relationships on Twitter
    42:15 What does mainstream adoption of NFTs look like?
    43:41 Bear market
    44:49 What Zeneca’s crypto portfolio look like during this bear market
    45:54 Does Zeneca hesitate to share his investments because so many people would blindly follow his suggestions? What does he do?
    50:29 With all his successes, is Zeneca… happy?

    📍Show notes: www.sothisismywhy.com/86-1

    🙊 Like STIMY? Buy us a ☕️?: https://beacons.ai/sothisismywhy

    💌 Get the latest STIMY alpha/exclusive updates: https://sothisismywhy.ck.page/ebf231f605

    • 54 min
    ICYMI: Investing in Celebrities like Lady Gaga - Nicole Quinn, General Partner at Lightspeed Venture Partners

    ICYMI: Investing in Celebrities like Lady Gaga - Nicole Quinn, General Partner at Lightspeed Venture Partners

    ICYMI (in case you missed it) features some of our favourite moments from earlier STIMY episodes.


    Back in Episode 79, we met Nicole Quinn: General Partner at Lightspeed Venture Partners aka the "Celebrity Whisperer".


    Nicole led the Series A in Cameo and Lady Gaga's Haus Labs and seed rounds in Girlboss, Illumix and Sagely. She also invested in the Series B in Calm and Series C in Goop and sourced Rothy's and Zola.


    Here, Nicole Quinn shares how she did her due diligence on Lady Gaga as a potential investor by measuring her "engaged followship" & what it's like working with her, as well as how one separates the "celebrity" from the company.


    If you've enjoyed this ICYMI, you can listen to Nicole's full episode here:

    🎙️Apple Podcast: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442?i=1000557140887


    🎙️Spotify: https://open.spotify.com/episode/5QkxgQyRfgQ9bg53TwGyqI?si=zyrHVkeSRc-QuCySTV_DZA


    🎙️Watch episodes on YouTube: https://www.youtube.com/channel/UCSZlcS5ooyCjj_MkrmH_WhQ


    Other Links:

    📍Show notes: www.sothisismywhy.com/79


    🙊 Like STIMY? Buy us a ☕️?: https://beacons.ai/sothisismywhy


    💌 Get the latest STIMY alpha/exclusive event updates here: https://sothisismywhy.ck.page/ebf231f605


    Please leave a review & rating here! - https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442

    • 4 min

Customer Reviews

4.9 out of 5
7 Ratings

7 Ratings

Laars Head's Supernormal ,

Very inspiring

Great podcast. Obviously a passion project for Ling.

Very varied guest spots — from musicians, to artists, to the occasional stunt woman — means it’s always fresh and always surprising.

Highly recommended!

Griloirene ,

Very interesting!

Such an interesting podcast.
About real people doing stuff. Thank you.

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