EP8 - What is Thanksgiving? The Untold Story of Thanksgiving from a UK Marketers Perspective

This episode explores the origins, evolution, and cultural significance of Thanksgiving, predominantly in America. It delves into the historical context of the holiday, its transformation into a national celebration, and the marketing opportunities it presents. Additionally, the conversation addresses the controversies surrounding Thanksgiving, including its impact on Native American communities and the commercialisation of the holiday. The episode concludes with reflections on the current significance of Thanksgiving and its potential for marketers. Special mention in this episode to my beloved Southampton.

Key Takeaways

• Thanksgiving has its roots in a meal shared between pilgrims and Native Americans in 1621.
• The holiday evolved from sporadic celebrations to a national holiday during the Civil War.
• Sarah Josepha Buell-Hale played a crucial role in establishing Thanksgiving as a national holiday.
• The Turkey became the central symbol of Thanksgiving due to its practicality and cultural significance.
• The Macy's Thanksgiving Day Parade is a modern hallmark of the holiday.
• Many Native Americans observe Thanksgiving as a day of mourning.
• The commercialisation of Thanksgiving has overshadowed its original intent of gratitude.
• Thanksgiving traditions have evolved to include diverse cultural influences.
• Marketers can leverage themes of family and gratitude in their campaigns.
• The meaning of Thanksgiving continues to shift in contemporary society.

Marketing Made Clear

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