Marketing Made Clear - Unlock Your Marketing Potential

Will Green
  • 5.0 (2)
  • MARKETING
  • UPDATED FORTNIGHTLY
Marketing Made Clear - Unlock Your Marketing Potential

Welcome to Marketing Made Clear, a podcast for anyone looking to understand the world of modern marketing, digital marketing included! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Get started today and transform your career, one marketing lesson at a time. Check out my website at: www.marketingmadeclear.com Feel free to email me at: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/

  1. EP9 - Marketing Christmas - The Journey of Christmas Through Time

    2 DAYS AGO

    EP9 - Marketing Christmas - The Journey of Christmas Through Time

    This episode explores the multifaceted history of Christmas, from its pre-Christian and pagan roots through its evolution in Christianity, medieval Europe, and the Victorian era. The discussion highlights how these historical contexts have shaped modern Christmas traditions and marketing strategies, emphasising the importance of understanding this rich heritage for effective marketing campaigns. Join me to explore the evolution of Christmas traditions, the significant impact of Coca-Cola on modern Christmas culture, the transformation of Christmas marketing in the 21st century, and the myths and controversies surrounding the holiday. It highlights how Christmas has become a blend of ancient traditions, commercial interests, and cultural significance, emphasising the importance of emotional connection in marketing during the festive season. Key Takeaways Christmas is a globally celebrated holiday with deep cultural significance.Marketers can benefit from understanding the historical context of Christmas.Pagan traditions like Yule and Saturnalia influenced modern Christmas customs.The winter solstice has been celebrated for thousands of years.St. Nicholas's legacy is foundational to the modern Santa Claus.Christmas traditions evolved through the blending of various cultural practices.Understanding Christmas's history can enhance marketing strategies.The Victorian era popularised many Christmas traditions still in practice today.Coca-Cola's marketing campaigns shaped the modern image of Santa Claus.Emotional storytelling is key in successful Christmas advertising campaigns.There are many myths surrounding Christmas that are often misunderstood.Controversies exist regarding the cultural appropriation of Christmas traditions. Marketing Made Clear Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Check out my poorly designed website at: www.marketingmadeclear.com Feel free to email me at my unmanned email: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/

    1h 4m
  2. EP8 - What is Thanksgiving? The Untold Story of Thanksgiving from a UK Marketers Perspective

    26 NOV

    EP8 - What is Thanksgiving? The Untold Story of Thanksgiving from a UK Marketers Perspective

    This episode explores the origins, evolution, and cultural significance of Thanksgiving, predominantly in America. It delves into the historical context of the holiday, its transformation into a national celebration, and the marketing opportunities it presents. Additionally, the conversation addresses the controversies surrounding Thanksgiving, including its impact on Native American communities and the commercialisation of the holiday. The episode concludes with reflections on the current significance of Thanksgiving and its potential for marketers. Special mention in this episode to my beloved Southampton. Key Takeaways Thanksgiving has its roots in a meal shared between pilgrims and Native Americans in 1621.The holiday evolved from sporadic celebrations to a national holiday during the Civil War.Sarah Josepha Buell-Hale played a crucial role in establishing Thanksgiving as a national holiday.The Turkey became the central symbol of Thanksgiving due to its practicality and cultural significance.The Macy's Thanksgiving Day Parade is a modern hallmark of the holiday.Many Native Americans observe Thanksgiving as a day of mourning.The commercialisation of Thanksgiving has overshadowed its original intent of gratitude.Thanksgiving traditions have evolved to include diverse cultural influences.Marketers can leverage themes of family and gratitude in their campaigns.The meaning of Thanksgiving continues to shift in contemporary society. Marketing Made Clear Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Check out my poorly designed website at: www.marketingmadeclear.com Feel free to email me at my unmanned email: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/

    40 min
  3. EP7 - Segmentation, Targeting and Positioning - Mastering Marketing with The STP Framework

    15 NOV

    EP7 - Segmentation, Targeting and Positioning - Mastering Marketing with The STP Framework

    In this episode, Will Green MA MBA delves into the depths of segmentation, targeting, and positioning (STP). The episode covers the importance of these processes in creating effective marketing strategies and how they help businesses understand and cater to diverse consumer needs. The discussion covers various models and definitions, emphasising the need for thorough market research before implementing STP. WARNING: If you listen to this episode you will be subjected to the intricacies of segmentation, including demographic, geographic, psychographic, and behavioural factors. The episode uses some naughty analogies to illustrate the significance of precise targeting in marketing strategies. We then delve even deeper into positioning strategies, highlighting the need for brands to communicate their unique selling propositions effectively. The episode concludes with common questions and insights regarding STP, providing listeners with a comprehensive understanding of these essential marketing concepts. Key Takeaways Segmentation, targeting, and positioning are fundamental to marketing.Different segments require tailored marketing strategies.Positioning influences consumer perceptions of products.Using multiple variables enhances segmentation accuracy.Specific research tailored to your audience is invaluable.Segments must be measurable, accessible, substantial, differentiable, and actionable.Targeting requires a deep understanding of segment behaviour.Emotional marketing can significantly enhance targeting effectiveness.Positioning is crucial for communicating relevance to target markets.Mass marketing often leads to average results; focus on specific segments.Regularly revisit STP strategies to adapt to market changes. Marketing Made Clear Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Check out my poorly designed website at: www.marketingmadeclear.com Feel free to email me at my unmanned email: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/

    1h 35m
  4. EP6 - Guy Fawkes Night - Remember, remember the 5th of November - Bonfires and Fireworks

    1 NOV

    EP6 - Guy Fawkes Night - Remember, remember the 5th of November - Bonfires and Fireworks

    This conversation explores the historical and cultural significance of Guy Fawkes Night, also known as Bonfire Night, which commemorates the failed Gunpowder Plot of 1605. The discussion delves into the origins of the event, its evolution from a religiously charged act of rebellion to a modern celebration, and the controversies surrounding fireworks and safety. Additionally, it highlights marketing opportunities for brands to engage with audiences during this festive occasion. Key Takeaways Guy Fawkes Night originated from the failed Gunpowder Plot of 1605.The event has evolved from a religious celebration to a community festival.The Guy Fawkes mask has become a symbol of resistance and protest.Controversies around Bonfire Night include safety and environmental concerns.Marketers can create themed promotions around Bonfire Night.Community events and public displays are great marketing opportunities.The historical context of Guy Fawkes Night is often overlooked in modern celebrations.Bonfire Night is an opportunity for brands to connect with consumers emotionally. Marketing Made Clear Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Check out my poorly designed website at: www.marketingmadeclear.com Feel free to email me at my unmanned email: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/

    43 min
  5. EP5 - Halloween, The Haunting History of Halloween - for Marketers

    17 OCT

    EP5 - Halloween, The Haunting History of Halloween - for Marketers

    This episode of Marketing Made Clear dives into the rich history and evolution of Halloween, exploring its Celtic roots, Roman influences, and the impact of Christianity. The conversation transitions into the modern cultural significance of Halloween, discussing its commercialisation and marketing strategies that capitalise on the holiday's themes of nostalgia, creativity, and community engagement. The episode concludes with insights on how Halloween reflects societal values and the potential for future adaptations of the holiday. Key Takeaways Halloween has ancient Celtic roots, particularly from the festival of Samhain (SOW-WUN).The Romans influenced Halloween through their own customs and festivals.Christianity sought to replace pagan festivals with Christian holidays, leading to the evolution of Halloween.Trick or treating has historical ties to the medieval practice of “souling”.Halloween has transformed into a major consumer event, generating billions in revenue.Modern Halloween marketing can tap into nostalgia and creativity to engage consumers.Cultural adaptations of Halloween reflect local customs and traditions around the world.Future Halloween celebrations may shift towards more inclusive practices as cultural sensitivity evolves. Marketing Made Clear Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Check out my poorly designed website at: www.marketingmadeclear.com Feel free to email me at my unmanned email: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/

    41 min
  6. Personal Update: Ribbing You - Recovering from Surgery, Strong Drugs, and Returning to Work Life

    26 SEPT · BONUS

    Personal Update: Ribbing You - Recovering from Surgery, Strong Drugs, and Returning to Work Life

    In today’s episode, your host Will Green shares his personal journey of recovery after a recent rib removal surgery, including the challenges of weaning off strong pain medication and returning to his role as a Sales and Marketing Director. With humour and honesty, Will reflects on the ups and downs of post-surgery life, dealing with side effects, family support, and the path back to normality, well, as normal as things can get after surgery! What to Expect: Post-Surgery Reality: Will talks about the transition from hospital care to relying on family support and adjusting to life without nurses on call.Weaning Off Strong Drugs: A candid discussion on the side effects of pain medications like Dihydrocodeine and Amitriptyline Hydrochloride, and the challenging process of cutting down.The Bandage Struggle: The gross reality of removing post-op dressings, with all the squirmy details!Returning to Work: Balancing recovery with professional responsibilities, while cradling his missing rib.Reflections: Will offers some inspiring thoughts on resilience, recovery, and what life is like after surgery.Key Highlights: The moment he realised the full pain of missing a ribThe nightmare of deferred pain and sleepless nightsSide effects overload: constipation, dizziness, drowsiness—and nightmaresHilarious stories of drug-induced “floaty” moments while playing with his sonThe epic bandage removal saga and how saline solution wasn’t the hero he expectedMarketing Made Clear Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Check out my poorly designed website at: www.marketingmadeclear.com Feel free to email me at my unmanned email: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/

    14 min
  7. Personal Update: My Hospital Experience and Start of Recovery Journey

    18 AUG · BONUS

    Personal Update: My Hospital Experience and Start of Recovery Journey

    A Personal Update: My Hospital Experience and Recovery Journey Hey everyone, I wanted to take a moment to share an update, especially after receiving so many kind messages and well-wishes from all of you following my last post. Your support has been overwhelming, and I thought it would be good to fill you in on what’s been happening. A Huge Thank You First off, I need to express a MASSIVE thank you to everyone who has reached out. Your messages have meant the world to me. An even bigger thank you goes to my family, who have been incredible throughout this time. Lucy has been by my side constantly since I got home. My brother James also needs a special shout-out—he spent the weekend with us, cooking meals, taking our dog Misty for walks, and keeping our little boy entertained. It was truly amazing. I can’t forget to mention my mum, who stayed with me the first night after surgery while I was completely out of it. And, of course, a big thank you to Lucy again for visiting me in the hospital—there’s a funny story there that I’ll get to in a bit. My in-laws have been invaluable, helping with everything from getting me home from the hospital to looking after our son and supporting Lucy with her appointments. I’m beyond grateful for all the support I’ve received—it’s come in so many forms, and it’s made all the difference. The Amazing NHS Staff I also want to take a moment to thank the NHS staff. They’re true legends—not just in the way people often say, but genuinely hard-working, caring individuals. The diversity within the NHS is something to be celebrated, with staff from all walks of life and backgrounds coming together to provide care. We’re incredibly fortunate in the UK to have the NHS and the amazing people who make it what it is. However, it’s clear they’re stretched thin. One nurse I met was working night shifts and also had a part-time cleaning job just to make ends meet. It’s heartbreaking to see, but I’m so thankful for the care I received.

    23 min
  8. Personal Update - Taking a Health Break from the Podcast

    9 AUG · BONUS

    Personal Update - Taking a Health Break from the Podcast

    I need to take a break from the podcast due to some personal health issues. And before you start screaming "Millennial Snowflake Burnout W**ker".... it's not that! For the past few years, I’ve been dealing with bad chest pains and chronic pneumonia, which have really taken a toll on my fitness and overall health. After a lot of tests, I found out I have Barrett's Oesophagus, a treatable but "pre-cancerous" condition. I also had heart and respiratory tests, but they didn’t find anything major. However, an MRI revealed that I had broken the top ribs (Rib #1) on both sides (I think, but don't know that this was when I fell off a roof), with one causing sharp pain by pressing into (and most likely perforating) my lung. This means I need a tricky surgery to fix it, which involves open chest surgery. Despite all these health problems, I’m positive and hopeful about getting back to 100%. My family and friends have been incredibly supportive, and I’m really grateful for their help. I’ll be thinking up new content for the podcast while I’m recovering. Thanks for understanding and for all your support. See you on the other side!

    8 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to Marketing Made Clear, a podcast for anyone looking to understand the world of modern marketing, digital marketing included! My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing. Get started today and transform your career, one marketing lesson at a time. Check out my website at: www.marketingmadeclear.com Feel free to email me at: will@marketingmadeclear.com My neglected social media channels include: Twitter/X: https://twitter.com/MarketingMClear Instagram: https://www.instagram.com/marketingmadeclear/ YouTube: https://www.youtube.com/channel/UChAPZccMGNTSHKE5qH_pd5A LinkedIn: https://www.linkedin.com/in/will-green/

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