Episode 15: The long game of sales training The Shift Control Sales Podcast

This podcast is a reflection on why some people engage in sales training successfully and why others don't. It's as easy to be the accused as it is the victim but my question is what really motivates business and business owners to engage with sales coaches if they expect a short term result.

Would be interested in thoughts on this - everyone should be looking from a sweet spot customer - coaches as well.

Leaving the decision making process down to a search engine can also be a disappointment.

Thanks for reading

Paul