31 min
Episode 4: Rational Marketing vs Irrational Customers Uppwards - The B2B Marketing Podcast
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- Business
Mel is joined by Dan Bond, Digital and Content Lead at Medicines Discovery Catapult. Covering marketing automation, the buying process, and a good helping of behavioural economic theory, this is an episode you won't want to miss!
Mel is joined by Dan Bond, Digital and Content Lead at Medicines Discovery Catapult. Covering marketing automation, the buying process, and a good helping of behavioural economic theory, this is an episode you won't want to miss!
31 min