Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.
Episode 4: Rational Marketing vs Irrational Customers
Mel is joined by Dan Bond, Digital and Content Lead at Medicines Discovery Catapult. Covering marketing automation, the buying process, and a good helping of behavioural economic theory, this is an episode you won't want to miss!
Episode 3: 7 Tips to Improve Your Digital Effectiveness
With practical advice, plenty of stats, and the usual tangential stories, Mel and Gareth discuss how to amp up your digital performance. From data and analytics to figuring out what your audience really want, episode three offers seven straightforward tips, real life examples, and an in-depth discussion about robots with eyes.
Episode 2: What Makes a Great Idea in Digital?
For our second episode, Mel and Peter sit down to talk creativity and digital in B2B. Packed with tips, examples, and some great analogies from Peter, the pair explore how marketeers and business-owners can get more from digital.
Episode 1: Short-Term/Long-Term Thinking: What’s the Perfect Marketing Balance?
For our first episode, Mel and Ann discuss the balance between long-term and short-term thinking in B2B. Covering brand strategy, leadership and the ways in which digital has transformed how we think about measurability, this is essential listening for marketeers and business-owners.