Experimenting with Steven Van Belleghem The Extraordinary Business Book Club

Steven Van Belleghem sees opportunities to experiment everywhere. When he works with brands like Google, Microsoft, and Disney to help them combine technology and behavioural trends to create outstanding customer experience, but also when he writes. He wrote the first business book to include augmented reality, he writes fiction to explore the possibilities of the future, and his latest book features a specially composed soundtrack. 
He's also developed a unique approach to structuring and writing his books, which he generously shares in this conversation, and encourages us all to find the courage and curiosity to experiment for ourselves...