Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
Just doing it with Drew Ellis
'If you can just get over the fear of failure... you're going to go on to do some great stuff.'
From designing the iconic 'Choose Life' t-shirts of the 1980s to launching one of the first lockdown festivals of 2020, Drew Ellis has been living by this mantra for years now.
One result of his experimentation is Like Minds, a global thought leadership and events company. We explore how it happened, why events and books are such a perfect partnership, and the future of audio, particularly Clubhouse.
Launching While Female with Susanne Althoff
'You have to be really cocky to say I'm going to write a business book and lots of people will want to read it. You have to be overflowing with confidence. And I saw in my interviews with women entrepreneurs that confidence is hard to sustain.'
Susanne Althoff and I explore the parallels between writing and launching while female, and I learn some journalist's tips for getting started, practical ideas for organising material, and tricking yourself into not thinking you're doing what you're doing...
Happy Ever After with the $7 Millionaire
When his teenage daughter asked him 'Dad, what would you have to save each day to become a millionaire?', today's guest sat down and did the maths with her. And then he did it again, and one more time, because he couldn't believe the answer.
Discover how the $7 Millionaire concept has grown from there, the difference it's making to lives, how a talking frog helps overcome people's fear of finance, and how the author tricked his inner critic into allowing him to get the book written.
Make Your Own Map with Kathryn Bishop
As a high-flying professional and academic, Kathryn Bishop had an astonishing array of strategic models at her disposal for evaluating options and making decisions. Why not draw on those tools when it came to planning her own life?
Navigating shifting and competing priorities is especially difficult for women, so she wrote the book she couldn't find when she needed it herself: a guide to help women apply powerful strategic thinking to make optimum decisions at key transition points in their own lives.
Experimenting with Steven Van Belleghem
Steven Van Belleghem sees opportunities to experiment everywhere. When he works with brands like Google, Microsoft, and Disney to help them combine technology and behavioural trends to create outstanding customer experience, but also when he writes.
He's developed a unique approach to structuring and writing his books, which he generously shares in this conversation, and encourages us all to find the courage and curiosity to experiment for ourselves...
Influence with Sara McCorquodale
No business can ignore social media influencers these days. But what are the opportunities and the pitfalls for the influencers themselves and for the brands that work with them?
Sara McCorquodale set out to answer that question, and along the way discovered the very human stories behind the public faces. She also discovered that the resilience she'd developed as a journalist stood her in good stead through the research, and shares some tips on how to approach that for first-time writers.
Customer ReviewsSee All
Inspiring and makes you take action
I was introduced to this podcast by a friend who’s book is coming out in Jan. I didn’t even know what podcasts were until covid happened . Listening to other peoples stories has inspired be to take action on my own book and I will be in touch with Alison to join her next 1 week masterclass in Jan . I highly recommend others who have a book / idea in there mind to start listening to these amazing story / shares . I am feeling excited ... and it’s not even Christmas .
Thanks for sharing all . Love Kulwinder Dhillon
I wrote my book off the back of this podcast!
I found this podcast about 18 months ago. For years I had dreamed of writing a non fiction book about binge eating recovery (having recovered myself and now working as a psychotherapist helping others) and I finally did it. This podcast has been a regular companion, particularly helping with the mindset stuff, but also offering a lot of practical tips and advice too.
Alison has a lovely style of presenting and is a great interviewer. I would highly recommend this podcast to anyone interested in publishing or writing a non fiction book, even if you don’t think of it as a business-y book.
Cross between a snuggly blanket and a searchlight
This is now one of my staple podcasts, and I discovered it late, so have a lovely backlog of issues to work through. I almost always come away from listening with practical tips to put into immediate effect for developing my business and starting to write my own business book. And I really enjoy Alison’s interviewing style, which is both gentle and searching, and very purposeful – right up my street. Highly recommended.