The Extraordinary Business Book Club

Alison Jones
The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

  1. Episode 453 - The business of being a writer with Jane Friedman

    5 DAYS AGO

    Episode 453 - The business of being a writer with Jane Friedman

    'The foundations of how authors build visibility, build a readership... while the tools change, the principles don't.' Jane Friedman has been commentating on the business of books for many years, and her classic The Business of Being a Writer has demystified the industry for thousands of authors. So on the release of its second edition it seems a good time to ask: what has changed over the seven years since the first edition? It turns out that while the specifics of platforms and tech tools have moved on, the principles of writing and promoting a good book are pretty much as they always were: the fundamental challenge of persuading people to care about your writing still remains, and it's arguably harder than ever in the face of what Jane calls 'the tremendous fragmentation of attention across so many different channels'. And as a writer you need to engage with those channels, in fact you should even be asking if you should be focusing there instead of on a book.  But in any case, one channel that remains powerful for authors, and which Jane herself uses brilliantly, is the newsletter: we talk about how to write a good one, and how and when to migrate to paid subscription. She also shares her own systems and processes for writing, including how she's integrated AI tools. It's part reality check, part masterclass, and it's wholly worth your time.

    32 min
  2. Episode 452 - Creative Velocity with Leslie Grandy

    5 MAY

    Episode 452 - Creative Velocity with Leslie Grandy

    Leslie Grandy always wanted to be 'creative', but after discovering that she 'sucked' as a child at piano, painting, drama, dancing and so on she decided (to the relief of her teachers) that it simply wasn't for her.  Until she realized, in her corporate career working with visionary leaders like Steve Jobs, that creativity can also be defined as 'the ability to solve problems in novel ways'. And now she helps organizations - from major brands like Starbucks to early-stage ventures - navigate the challenges of innovation. Creativity, it turns out, is not an inbuilt talent reserved for the select few, but a practical skill that anyone can develop with the right mindset and tools. And that's exactly what she provides in her book Creative Velocity: simple, everyday techniques for building creative confidence. She also tackles the role of generative AI, inviting us to see it as a partner that can expand our creative thinking, provided we bring structure and discernment to the process. Leslie also discovered she could have filled a book with what she didn't know about publishing a book, and shares her insights from that journey too.  Funny, inspiring, practical, unmissable.

    35 min
  3. Episode 451 - Collaborating with AI with Georgia Kirke

    28 APR

    Episode 451 - Collaborating with AI with Georgia Kirke

    'If you just want a machine to write all of this stuff and put your name on it and say it's yours, I don't know what the motivation is. I don't know what results you think it could bring.' What does it look like to use AI in creative activities practically, ethically, and in a human-centred way? One answer to that question might be Cliobooks.ai, the speak-your-book technology developed by publishing entrepreneur and business coach Georgia Kirke.  Starting and ending with humans, and rejecting the quick fix of AI-generated content, this is an attempt to develop workflows that make authorship more accessible and less soul-sucking. But there's no short cuts to the human expertise behind each book (sorry), both on the part of the author and the publishing team around them.   This is a fascinating exploration of how AI can be used for good, the difference between timeless principles and evolving workflows, and the wisdom of understanding the difference between them.

    35 min
  4. Episode 450 - The one about conversations

    7 APR

    Episode 450 - The one about conversations

    ‘It’s not a presentation or a business card. It’s a conversation.’ This Best Bits episode is a love letter to intentional conversations – the ones that unlock insight, build cohesion, shape identity and, ultimately, bring books into the world. As I looked back over the last few episodes, what stood out was how often my guests spoke about dialogue in all its forms – with ourselves, with each other,and with our readers – as the real work of writing, leading and changing the world. Hear from: Sarah Rozenthuler on the life-changing magic of energising, intentional dialogue; Claire Pedrick on the space between words and the attentiveness behind great coaching – and writing; Wendy Smith on paradox as a creative lens for thinking, leading, and writing; John Dore on the 'glue' that binds people together around ideas; Marissa Eigenbrood on publicity as a bridge into new conversations with new audiences; Petra Molthan-Hill on making complex ideas accessible and immediately useful; David Oxley and Helmut Schuster on creating a character to talk to an audience that's had enough of being talked at; Alison Jones (hello!) on how AI forces us to be more intentional than ever about the conversations we’re having – and who we’re having them with – as authors, publishers, and humans. If you’re writing a business book, or even just thinking about it, this episode is packed with insights to get you talking.

    31 min
  5. Episode 449 - The origin of the series

    31 MAR

    Episode 449 - The origin of the series

    'I didn't just want to do a sort of 'me-too' series just for the sake of it. I wanted to have a series concept that I could really get excited about and which would stand out in quite a crowded marketplace as offering something different.' This week, we're flipping the script a bit. Normally, I'd be bringing you an engaging conversation with a business book author, but this week we're exploring an origin story—one that gives you an insight into the inner workings of publishing as an industry and an individual publisher's mind. A successful book series is the closest thing we have to magic in publishing magic. But how do you go about finding the right concept in a crowded marketplace? Here's how our new 6-Minute Smarts series came about, from a series of conversations at Frankfurt to a 30,000-foot exploratory writing sprint to launch.  Whether you're a reader, an aspiring author, or simply curious about the publishing world, this episode offers insights and inspiration that you won't want to miss.

    16 min
  6. Episode 448 - Gen Z career tales with Drs Schuster & Oxley

    24 MAR

    Episode 448 - Gen Z career tales with Drs Schuster & Oxley

    ' We've invented a new genre, at least that's very modestly what we would like to believe. We're calling it Professional Advice Narrative Tales, and we'll leave you to figure out that acronym.' For the new generation entering the workplace, reading a traditional business book has all the appeal of a colonoscopy. So longtime colleagues and collaborators Dr David Oxley and Dr Helmut Schuster realized that if they were to get across their insights and advice, the only way was through storytelling. The result? The series of Shey Sinope books, which explore the complexities, conundrums and constraints young professionals face as they navigate the modern workplace in a lighthearted, readable, engaging way. It's a fresh perspective that speaks directly to the experience of embarking on a profession career; the absurdities and challenges, but also the profound need for meaning and fulfilment. But we all know that writing a standard business book is hard enough - how on earth do you go about writing fiction collaboratively? Find out here.

    37 min
  7. Episode 447 - The 2025 LBF edit

    17 MAR

    Episode 447 - The 2025 LBF edit

    '[Olympia's] gorgeous vaulted glass roof feels kind of like a metaphor for the fair itself. Rooted in history, but always looking upwards and outwards.' Something a bit different today: join me for a deep dive into a publisher's experience of London Book Fair 2025. I have been to a LOT of book fairs, but this one was a little different. I'm exploring the issues faced by publishers of all sizes today, navigating challenges such as AI’s disruptive potential to the demands of new EU regulations and the current geopolitical chaos, and reflecting on the opportunities they present. Whether you’re in the business or simply curious about the world of books, this episode is a behind-the-scenes look at an industry perpetually on the brink of transformation as well as a very personal reflection on how it feels to be part of it.

    30 min
  8. Episode 446 - Book publicity with Marissa Eigenbrood

    10 MAR

    Episode 446 - Book publicity with Marissa Eigenbrood

    'This is all a web that's woven together, and how it all works is really important. You can't just do one piece of it. And a great partner is someone who understands that this is a marathon, not a sprint.' You think writing a book is hard? Well, ok, yes it is, but it comes as a nasty shock for most authors to realize that writing the damn thing isn't enough - then they have to promote it. Luckily, there are people out there who do this really, really well. And even more luckily, one of them is about to give you a book publicity masterclass.  Marissa Eigenbrood, President at Smith Publicity, specialises in the art of connection, matching the right authors to the right platforms, so the right readers can find the right books. While marketing is great for creating a buzz at launch, publicity helps establish enduring credibility. Marketing directly engages your readers; publicity harnesses the power of established media to supercharge your authority and reach.  The good news is that there's a wealth of opportunities out there. The even better news is that you don't just get one chance to shine; long after publication day, savvy publicity means you can continue to use your book to build an enduring professional presence. Here's to the long game.

    40 min
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4.8
out of 5
45 Ratings

About

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

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