The Digital Marketing Podcast by Exposure Ninja

Tim Cameron-Kitchen
The Digital Marketing Podcast by Exposure Ninja

Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.

  1. Digital Marketing Predictions for 2025 (HISTORIC Changes Coming)

    2 DAYS AGO

    Digital Marketing Predictions for 2025 (HISTORIC Changes Coming)

    Join Charlie Marchant, CEO of Exposure Ninja, and Dale Davies for a deep dive into some bold marketing predictions for 2025. From the meteoric rise of AI search platforms to personalised search results and evolving consumer behaviours, they explore how these shifts will fundamentally change digital marketing strategies. With 45% of US and 29% of UK users already embracing generative AI search, the transformation is well underway. For marketing leaders grappling with resource allocation and strategic planning, this episode provides crucial insights into preparing for the AI revolution. Whether you're a marketing or business leader, discover practical steps to adapt your marketing strategy for this rapidly evolving landscape. Learn why early adoption and experimentation are essential for staying competitive in the age of AI-driven search. What You'll Learn Develop strategies to optimise for generative AI search platforms beyond Google Prepare your team for the shift towards personalised search results Adapt your content strategy for longer, more conversational search queries Leverage emerging voice search opportunities effectively Navigate the evolution of visual search and shopping experiences Timestamps 00:00 - Welcome to the Dojo 00:52 - Prediction 1 09:04 - Prediction 2 25:20 - Prediction 3 28:05 - Prediction 4 32:37 - Prediction 5 36:38 - Prediction 6 Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: ⁠⁠⁠https://exposureninja.com/podcast/dojo-45/⁠ Listen to these episodes next: Copy This NEXT-LEVEL GEO Strategy in 2025 ⁠https://exposureninja.com/podcast/extra-043/⁠ Google’s WORST NIGHTMARE Just Happened ⁠https://exposureninja.com/podcast/342/⁠ The Best SEO Strategies for 2025 ⁠https://exposureninja.com/podcast/341/

    44 min
  2. 12 DEC

    Should Marketers Embrace SORA, OpenAI’s New Text-to-Video Tool? (Dojo #44)

    In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI’s text-to-video tool Sora, Google’s Product Studio expansion, and Reddit’s new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical applications for marketers vary significantly. For marketing leaders grappling with the rapid pace of AI advancement, this episode cuts through the hype to deliver actionable insights about which tools deserve attention now and which can wait. Discover how these innovations might reshape content creation, product marketing, and market research strategies in 2024 and beyond. What You’ll Learn Evaluate OpenAI’s Sora capabilities and limitations for marketing video content Leverage Google Product Studio for efficient product photography at scale Harness Reddit’s new AI-powered answer system for enhanced market research Identify practical applications of AI tools for businesses of different sizes Timestamps 00:00 - Introduction and episode overview 00:39 - OpenAI's Sora launch details 11:29 - Google Product Studio expansion 15:15 - Reddit Answers introduction 21:19 - Final takeaways and recommendations Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: ⁠⁠https://exposureninja.com/podcast/dojo-44/⁠⁠ Listen to these episodes next: Copy This NEXT-LEVEL GEO Strategy in 2025 https://exposureninja.com/podcast/extra-043/ Google’s WORST NIGHTMARE Just Happened https://exposureninja.com/podcast/342/ The Best SEO Strategies for 2025 https://exposureninja.com/podcast/341/

    25 min
  3. 11 DEC · BONUS

    Copy This NEXT-LEVEL GEO Strategy in 2025

    The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- By 2026, traditional SEO traffic could plummet by 50% as AI transforms how people discover and evaluate businesses online. But here's the opportunity: while most companies are stuck in outdated SEO tactics, generative AI platforms are creating new ways to capture visibility and traffic. Generative Engine Optimisation (GEO) is fundamentally reshaping search behaviour. The data shows users aren't just changing where they search – they're completely transforming how they interact with search engines. Search Console reveals longer, more conversational queries that mirror AI chatbot interactions. Users have multiple AI platform touchpoints before ever reaching a website through Google. Success requires a shift from traditional SEO thinking. Instead of chasing rankings, businesses need to focus on building genuine authority across platforms, managing user-generated content, and creating clear, contextual content that AI platforms can confidently reference. The early adopters implementing these strategies now will dominate their industries by 2025. In this Podcast Extra, some of our front-line marketers discuss how you can optimise for these new platforms and how to strategise for multi-platform dominance too. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: https://exposureninja.com/podcast/extra-043/

    1h 4m
  4. Google's WORST NIGHTMARE Just Happened

    9 DEC

    Google's WORST NIGHTMARE Just Happened

    For the first time ever, Google lost search users. This signals a fundamental shift towards AI-powered search and marketers need to adapt their strategies now for this emerging reality. The signs were there. ChatGPT's rise. Perplexity's growing user base. And now, Ofcom's data confirms what many of us suspected: traditional search is evolving. Think about how you find information today. Need a quick answer? You might ask ChatGPT. Looking for market insights? Perplexity AI might be your first stop. The data shows you're not alone. But here's what fascinates me: Google's advertising revenue hit record highs in Q2 2024, up 10% when analysts expected a decline. Seems contradictory, doesn't it? Let me explain: Whilst Google's user base shrinks, those who remain are more engaged, more likely to convert. The platform isn't dying – it's transforming. What does this mean for your marketing strategy? First, don't panic. Your SEO efforts aren't wasted. But you need to expand your horizon beyond traditional search optimisation. Enter GEO – Generative Engine Optimisation. It's SEO's evolution for an AI-first world. Here's your action plan: 1. Keep optimising for traditional search 2. Start learning GEO principles (watch this video: https://www.youtube.com/watch?v=FoIc8LkSETo) 3. Track AI-referred traffic carefully 4. Diversify your traffic sources The future of search isn't a SINGLE platform anymore. It's a symphony of traditional search engines and AI-powered tools. And like any good orchestra, success comes from mastering multiple instruments. Want to stay ahead? Start preparing for this shift today. Your future self will thank you. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch this as a video instead: ⁠https://exposure.ninja/google-nightmare Get the show notes: ⁠https://exposureninja.com/podcast/342/⁠ Listen to these episodes next: ChatGPT Search — The Ranking Factors We Know ⁠https://exposureninja.com/podcast/339/⁠ How to Rank in Google’s AI Overviews ⁠https://exposureninja.com/podcast/319/⁠ The Best SEO Strategies for 2025 ⁠https://exposureninja.com/podcast/341/

    13 min
  5. Could Google’s First YoY Drop in Users Spell the End? (Dojo #43)

    4 DEC

    Could Google’s First YoY Drop in Users Spell the End? (Dojo #43)

    Google has experienced its first recorded decline in UK users, dropping from 86% to 83% market share, while AI search queries have increased tenfold between January and September 2024. Simultaneously, Google’s AI Overviews are now starting to include YouTube video summaries, marking a significant evolution in search result presentation. For marketers concerned about maintaining visibility in an evolving search landscape, this episode provides critical insights into emerging trends and practical strategies for adapting to AI-driven search whilst maintaining strong traditional SEO practices. Let’s get into it. What You’ll Learn The significance of Google’s first-ever UK user decline and its implications for digital marketing strategies long-term Understand how YouTube content is being integrated into Google’s AI Overviews Develop strategies for optimising both traditional search and AI-driven visibility (you need both) How to balance current marketing effectiveness with future-focused initiatives Timestamps 00:00 – Welcome to the Dojo 00:22 – Google’s Year-on-Year Drop in Users 25:40 – YouTube Summarise in AI Overviews 33:37 - Key Takeaways & Next Steps Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: ⁠https://exposureninja.com/podcast/dojo-43/⁠ Listen to these episodes next: ChatGPT Search — The Ranking Factors We Know ⁠https://exposureninja.com/podcast/339/⁠ How to Rank in Google’s AI Overviews ⁠https://exposureninja.com/podcast/319/⁠ Everything We Know About the November 2024 Core Algorithm Update So Far https://exposureninja.com/podcast/dojo-40/

    38 min
4.7
out of 5
92 Ratings

About

Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.

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