Franchise Euphoria Josh Brown

Wes Fox, founder and chief tactical instructor at United Defense Tactical, discusses the importance of realistic firearms training and self-defense. Wes explains that traditional static training at shooting ranges is unrealistic and does not prepare individuals for real-life situations. He emphasizes the need for ongoing training and situational awareness to make good decisions and stay calm in high-pressure situations. Wes also highlights the responsibility that comes with gun ownership and the importance of proper training. United Defense Tactical offers a membership-based program that provides comprehensive training in reality-based threat scenarios. Wes discusses the franchise model and the type of franchisees they are looking for to grow their system.

In this conversation, Alicia Miller, a former multi-unit franchisee and author, discusses the role of private equity in franchising. She highlights the misconceptions around private equity and the importance of understanding their perspective when evaluating franchise systems. Miller also emphasizes the need for founders to have a clear vision and goals for their business before considering outside investment. She explains that selling a majority of the business to private equity can result in changes to the management team, decision-making processes, and culture of the company. However, she also acknowledges that some founders choose to resist private equity and continue growing their business independently. In this conversation, Alicia Miller and Josh Brown discuss the role of private equity (PE) in franchising. They highlight that while PE can provide capital and strategic assistance, selling to PE is not necessary and depends on the objectives of the business. They also emphasize the importance of responsible and high-quality franchising, as well as the common missteps that emerging brands make. Alicia Miller's book, 'Big Money in Franchising: Scaling Your Enterprise in the Era of Private Equity,' is mentioned, which explores the history, impact, and opportunities of PE in franchising.

Brian Beers, co-owner of 33 Midas auto repair locations, shares his journey in the franchising industry. He highlights the importance of finding a franchise that aligns with your skills, goals, and personality. Brian emphasizes the need for scalability and a strong brand presence in the chosen franchise. He also discusses the significance of building a team and delegating responsibilities to replace himself in the day-to-day operations. Brian's ultimate goal is to demystify franchising and help ordinary people build successful businesses and create wealth.

Chris Stoness, CEO of Elite Window Cleaning and Sparkle Squad, shares his journey from the music industry to the window cleaning business. He discusses the challenges he faced in the music industry and how he found a new passion in window cleaning. Chris explains the innovations in window cleaning technology and how his company has revolutionized the industry. He also talks about the importance of franchisee-franchisor relationships and unit economics in successful franchising. Chris shares his marketing strategies and the growth opportunities in the window cleaning market.

In this episode, Josh Brown interviews Tony DiPietro, who oversees the emerging markets for Big B Coffee, a growing franchise in the coffee industry. They discuss the evolution of Big B Coffee, its growth and expansion, and the development of new markets. They also explore the importance of customer service and building relationships, as well as the impact of consumer trends and drive-thrus. Tony shares insights on franchisee promotion and staff development, and highlights Big B's focus on product innovation and ongoing value. The episode concludes with contact information for those interested in franchising with Big B Coffee.Takeaways


Big B Coffee has experienced significant growth and expansion, with over 500 stores across 13 states and a goal of reaching 1,000 units by 2028.
The development of new markets involves strategic decision-making and a focus on building relationships with franchisees and the local community.
Customer service and building relationships are key to the success of Big B Coffee, with a focus on providing a personalized and positive experience for customers.
Product innovation and ongoing value are important for franchise systems to stay competitive and meet the changing needs and preferences of consumers.

Darden Coors, heiress ofthe Miller Coors Company and CEO of Salad Collective, discusses the rise of healthy eating options and the growth of Salad Collective's brands. She explains the franchisee selection process and the importance of maintaining both corporate and franchise locations. Coors emphasizes the value of franchisee input and the benefits of franchising as a local business.

Key Takeaways


Franchising can be a successful model for expanding restaurant brands.
The rise of healthy eating options has led to an increase in salad concepts.
Franchisees play a crucial role in bringing new ideas and menu options to the table.
Franchises can be seen as local businesses that contribute to the community.