Future Proofing your brand with Will Paterson

How many times have you wanted to change your branding because something else caught your eye? Or perhaps you've had to course correct in your business only to realise your branding will be completely obsolete if you do?

Future proofing your branding is something I always encourage clients to think about in today's episode my guest logo designer, author and YouTuber Will Paterson talked me through his time honoured tips to make sure your branding stands out and stands the test of time too. 

Referenced in the episode: 

- Chris Do

- Episode 52: Adapting to unexpected change with Nicky Elliott (Wilder Ones)

Thanks to today's sponsor Thrivecart (affiliate link)

This episode was written and produced by me and edited by Lucy Lucraft.

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