Angie Trueblood is a self-made visibility strategist who is determined to inspire and equip mission-driven entrepreneurs to start putting their hard-earned expertise to good work. Discover how to connect with audiences of your ideal clients through podcast interviews, online publications, speaking opportunities and more, in a way that feels authentic and moves your business forward. If you're tired of doing #allthethings to get known in your niche, it's probably time to get more strategic and focused. Not only will Angie help you develop a strategy that is doable and effective, but she'll also share behind-the-scenes secrets on what industry experts love (and hate) to see in the pitches they receive.
Monetizing Podcast Interviews with Danielle Hayden
So you're serious about using podcast guest interviews as a key part of your marketing strategy. You enjoy the interview process and you know how to capitalize on the relationships that can follow. But have you ever wondered how to go about actually monetizing podcast interviews and understand what your return on investment (ROI) is?
Danielle Hayden - our first returning guest on the podcast! - had that exact same thought, and set about finding out the answer for herself. And in 2021, her answer was that 30% of her total revenue came directly through podcast guesting.
Danielle, CEO & Co-founder of Kickstart Accounting, is a reformed corporate Chief Financial Officer who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. She also hosts the Entrepreneur Money Stories podcast, a series of real conversations about money mindset, with valuable, action-packed takeaways for the entrepreneur that's building their abundant empire.
Spoiler Alert: you'll be pleased to know that Danielle and her team don't use an all-singing, all-dancing software solution to get this data. A spreadsheet and a series of standard questions are all it takes to understand if you're monetizing your podcast interview efforts!
Topics covered include:
Details of the Podwize Group's Jumpstart Intensive Package A brief reminder of Danielle's work at Kickstart Accounting and why she initially turned to podcast guesting as a marketing strategy Why the Call To Action that she used at the end of her podcast interviews changed over time How Danielle and her team track the impact that podcast guesting is having on Kickstart's bottom line The effect that this knowledge is having on where and how Danielle is being pitched for podcast guest appearances Full show notes and resources: https://thepodwizegroup.com/monetizing-podcast-interviews
Review: Podcast Databases and Networking Sites
Recently I've been getting asked a lot of questions about podcast networks and databases - are they worth your time or money?
Podcast databases are usually Software As A Service (or SAAS) products that allow you to search, network, and pitch podcast hosts (or guests). So because they keep coming up, and it's likely to be the kind of service that keeps on growing, I decided to take a closer look at them, along with Kim Stewart, our Account Exec here at The Podwize Group.
We chose to review four podcast databases - Podcast Hawk, Podcast Guests, PodMatch, and The Podcast Collaborative. We describe how each works, the different price points, what the user experience is like, and who we think will benefit from using them.
Full disclosure: although there are some definite benefits for this kind of service, I don't think any of them is going to change the way that we go about things at the Podwize Group. However, if you're just getting started guesting on podcasts, these services can give you a real jump-start. And the fact that most of them offer a free membership or a trial period for you to experiment and check out what is offered is a no-brainer to see what they can do for you.
Topics covered include:
What a podcast database is and isn't Why using a Podcast Database can be good for Podcast Guests who don't have the time to research new shows - and how they can help Podcast Hosts to find guests Our main issue with all of these services is how do you build meaningful relationships? Our reviews of four Podcast Databases - with pros and cons for Podcast Hawk, Podcast Guests, PodMatch, and The Podcast Collaborative A reminder of the benefits of appearing on so-called "small" shows - the riches are in the niches! The benefits of joining the Podwize Co-Op Full show notes and resources: https://www.thepodwizegroup.com/podcast-databases-networking-sites
Where to Pitch Yourself as a Podcast Guest
This might be one of my shortest - but most actionable - podcast episodes ever!
The big question I get asked - by podcast listeners, followers on social media, and podcast hosts - is, "How do I find shows to pitch?" More often than not, when looking for where to pitch yourself these people are coming at this question from the wrong angle - they're looking in podcast directories and searching for specific shows.
However, I find that the most useful way to think about this - and the one on which all of my work with clients and in the Podwize Co-Op is based - is, "What are the types of shows I should pitch?"
It's a subtle difference but by asking yourself that question and creating a simple one-line statement - "I pitch to podcasts that speak to *blank* about *blank*" - you can make sure that when you're looking for where to pitch yourself you're reaching out to shows that are speaking to your ideal clients. This approach can also help you to think smarter about your talk topics - because shows that you can bring complementary value to are the ones where you can really shine.
Topics covered include:
How my recent interview with Kevin Chemidlin inspired the idea of the One-Liner for Pitchable Podcasts or OPP The way in which an OPP can help you to identify podcasts that are speaking to your ideal clients How using several OPP statements can help to define what you talk about on different shows Examples of how I use a number of different OPPs in my own podcast pitching Full show notes and resources: https://www.thepodwizegroup.com/where-to-pitch-yourself
Engagement Strategies for Podcasts with Kevin Chemidlin
How are you engaging with the podcast hosts that you’d love to pitch? Are you a host who struggles with ‘interacting’ with listeners when you’re not on the mic? If so, this episode on engagement strategies for podcasts is for you.
Kevin Chemdilin has developed a signature approach to growing podcast audiences and… it seems to be working. After growing his first podcast, Philly Who?, to over 100,000 downloads and more than $140k in monetized revenue in 18 months, Kevin took what he learned and started sharing it with other podcasters.
Now, as the host of the Grow the Show podcast, Kevin helps independent podcasters turn their shows into profitable businesses.
And, although Kevin works primarily with podcast hosts, his approach to engagement is incredibly relevant to podcast guests who’d like to connect with hosts in their niche.
Topics covered include:
Why Kevin went from software development to a full-time podcaster What he learned from growing the audience for his local-interest podcast and how this applies to podcasts more generally Why having a really narrow idea of the potential audience demographic for a podcast can actually lead to growth Details of Kevin's signature approach to growth, Targeted Daily Engagement - how it works and some incredible results Coming from the other side, how Targeted Daily Engagement can help podcast guests to connect with potential hosts - with suggestions of how you can approach hosts Full show notes and resources: https://www.thepodwizegroup.com/engagement-strategies-for-podcasts
Authenticity in Marketing: Finding YOUR Visibility Platform with Aubree Malick
We all know that social media acts as a key visibility platform player and a core part of your marketing activity - at the very least, you need somewhere to point listeners to at the end of your podcast guest slots. But finding authenticity in marketing can feel complex when it comes to social media. Thinking through each platform you can utilize, TikTok may not be top of your list even though it was one of the top three fastest-growing brands of 2020, alongside Zoom and Peacock.
My guest today was one of the many people who experimented with TikTok that year, and she now uses it as her main marketing channel and visibility platform - alongside podcast guesting and hosting her own show.
Aubree Malick is a mom, former teacher, and host of the Freelancer to CEO podcast. Through her podcast and programs, she helps overworked and underpaid moms and (soon-to-be-former) teachers experience the freedom that comes from designing a freelancing business with the skills they already have. After taking her own leap of faith over three years ago and replacing her teaching income within two months, she became passionate about helping other women start and grow their own businesses to 5K+ months from home
As you'll hear, the key with social media and marketing isn't to simply do ALL THE THINGS (which would be a terrible idea). Rather, you need to show up where you can truly be yourself, provide value for your audience and find authenticity in marketing.
Topics covered include:
How Aubree was able to transition from teaching into a successful freelance career - and how her podcast helped her to see where her focus should be The channels that Aubree initially used to market her coaching programs, and how she found her home on TikTok Aubree's first 30 days on TikTok and her first video to go viral! The ways that Aubree uses TikTok in her business The podcast pitches that stand out for Aubree Full show notes and resources: https://www.thepodwizegroup.com/authenticity-in-marketing-visibility-platform
Short-Term Hustling: A 5-in-5 Challenge Recap with Ava Jayne
The word "hustle" has got a bad reputation, particularly in the online business world. But our recent 5-in-5 Podcast Pitching Challenge consisted of short-term hustling, a way to get some high-quality, well-targeted pitches out of the door in a short period of time.
In order to reflect on how the challenge went, I reached out to Podwize Co-Op member Ava Jayne to get her take. And she is the perfect person for the job!
As a recovering procrastinator turned Accountability Assistant, Ava understands that knowing what to do does not always translate into getting it done. Her method of Accountability Assistance provides normally high achievers with a proven system that releases them from the chains of procrastination, the heaviness of overwhelm, and the guilt of not keeping their promises (even to themselves).
Listen in to find out what Ava got out of participating in the short-term hustling challenge.
Missed out this time? Sign up to the waitlist to find out when we'll be launching the next 5-in-5 Challenge, and be the first to know when the Podwize Coop is opening for new members.
Topics covered include:
Why Accountability Assistance is often required by solopreneurs, and how Ava works with her clients The difference between a coach and an assistant Why Ava Jayne joined the Podwize Co-Op How short-term hustling relates to podcast pitches, why a sprint like the 5-in-5 Challenge is not sustainable, and why even getting a "No" to a pitch can be positive Ava's key takeaways from the 5-in-5 Challenge Full show notes and resources: https://www.thepodwizegroup.com/short-term-hustling-ava-jayne
A very down to earth process to pitching!
I’ve recently gotten to the stage in my business where I feel access to other people’s audience will help me help even more people in my niche. I’ve been pretty anxious about pitching myself and frankly having the fear of being rejected!
The couple of episodes with Angie outlining why podcasts are the way to go, and the episode with Kendra Hennessy really highlighting what NOT to do, makes pitching myself seem straightforward and not at all ‘pushy’ or ‘cringy’!
I love this Angie and looking forward to the next episode! 💗