Go Pitch Yourself Angie Trueblood

Having worked in the podcasting space since late 2017, in this episode I take a quick journey through all the ways that podcast guesting has evolved since then.
Back in the day, there weren't too many people using podcast guesting as a way to grow their authority. Because of this, when I started I was pitching for a variety of things - TV appearances, online publications, as well as podcast interviews.
All the positive changes I've seen in podcast guesting have transformed it from a tactic to a long-term, intentional marketing strategy.
Listen in to hear, not only how the podcast space has grown, but how my business and the way that we work with clients has evolved to keep up with this changing landscape.
Topics covered include:
The things I did - and didn't do! - for clients when I began my freelance career The different metrics used to measure the value of a podcast guest appearance Podcasts now - more competition and the growth of 'pay-to-play' transactional relationships Changes in marketing and promotion efforts - from growing an email list to Facebook to LinkedIn and beyond What I call the long game of podcast guesting - growing networks and referral partners, and getting in front of new audiences How the way we work with and pitch our clients has changed  
Full show notes and resources: https://thepodwizegroup.com/evolution-podcast-guesting

Whether or not podcast guests share their interviews is a common topic of conversation in the podcast community, with hosts frequently expressing frustration and seeking solutions. In this episode of "Go Pitch Yourself," I share the reasons some guests may be less likely to share their interviews and offer up strategies hosts can take to better support them in sharing their episodes.
In addition to sharing what hosts can do to encourage sharing, I also share several actions that podcast guests can take to help ease the perceived 'pain' of helping promote the host's podcast.
Topics covered include:
The common practice of podcast hosts using guest interviews as a growth strategy rather than a content strategy The importance of and how to make it easier for guests to share their interviews Why guests not sharing their interviews may be an indicator that you and your guest aren't 'connecting' in a way that maximizes collaboration The impact that exploring unique topics with your guests can have on their willingness to share your podcast with their audience How guests can be proactive in knowing when episodes go live The role that a template can play in repurposing your guest interviews   
Full show notes and resources: https://thepodwizegroup.com/guests-sharing-interviews

…or How I Spent My Summer Vacation.
For the last five episodes of the podcast, we've been sharing new versions of some of our most-downloaded episodes from the past four years. As we come to the end of our Summer Lovin' series, I am reflecting on what I've learned over the past few months.
This summer, I took some time to think about the future direction of the Go Pitch Yourself podcast, so I also share my thoughts around that, alongside some of the trends I've been noticing in the podcasting space.
However, if you have a topic around podcast guesting or hosting (or both) that you would like me to cover, reach out to me on LinkedIn @angietrueblood.  
Topics covered include:
How I tend to overcomplicate things - can you relate?! What I noticed about podcast listening and production over the summer months Should it be the podcast guest's job to grow the host's show? A personal example about the power and value of connections made through guesting on podcasts Hints of some of our upcoming topics, and how you can get involved   
Full show notes and resources: https://www.thepodwizegroup.com/summer-recap

Are you wondering about effective ways to connect with the podcast hosts you want to pitch to? Or maybe you're a podcast host who wants to engage with your listeners outside of your recording sessions. If that resonates with you, then this episode is a must-listen, as we delve into strategies for enhancing podcast engagement.
For the final part of our Summer Lovin' series featuring our all-time most-downloaded episodes, we present my chat with Kevin Chemidlin from May 2022. Kevin is the mastermind behind a unique method for expanding podcast audiences that gets impressive results. With his inaugural podcast, Philly Who?, Kevin achieved over 100,000 downloads and generated more than $140,000 in revenue within just 18 months.
Drawing from his experiences, Kevin shared his expertise with fellow podcasters, leading him to launch the "Grow the Show" podcast and brand. 
Although Kevin's primary focus is on podcast hosts, the engagement strategies he outlines here are relevant for podcast guests seeking to develop meaningful connections within their specific niches. And even if you hate social media, when you hear the amazing results that Kevin's Targeted Daily Engagement technique has achieved, I'm sure you'll be able to find 15 minutes a day to grow your show. 
Topics covered include:
Why Kevin became a full-time podcaster What he learned from growing the audience for his local-interest podcast and how this applies to podcasts more generally Why having a really focused idea of the potential audience demographic for your podcast can actually lead to growth Details of Targeted Daily Engagement, Kevin's signature approach to growth, how it works, and some incredible results Coming from the other side, how TDE can be an engagement strategy for podcasts, helping guests connect with hosts - with suggestions on how to approach hosts  
Full show notes and resources: https://www.thepodwizegroup.com/engagement-strategies-for-podcasts-updated

Along with developing and nurturing business relationships, lead generation is the root of why we want to guest on podcasts. So you will have an idea of where you want the conversation to go, and the action you want listeners to take. But forcing the issue might be so far out of your comfort zone, and you really don't want to appear too salesy.
Have no fear! In one of our all-time most-downloaded episodes, Nikki Rausch shares some great ideas about how you can turn up for podcast guest appearances, connect with the host, deliver great content to the audience, AND generate sales leads - all without coming across as sleazy!
Listen again as part of our Summer Lovin' series, and notice how Nikki clearly has a plan of where she wants to lead the audience and plants seeds in a natural way throughout the interview. It's a masterclass of being intentional about how you show up as a podcast guest!
Topics covered include:
How Nikki is able to gauge the power of podcast appearances The ways that Nikki takes podcast interviews and turns them into lead-generating opportunities without being salesy and spammy Ways to reinforce your authority by offering bite-sized, actionable steps that listeners can implement to get a 'quick win' How much free content should you offer up in a podcast interview? The impact that being featured on podcasts has had on Nikki's business  
Full show notes and resources: https://www.thepodwizegroup.com/generating-leads-podcast-interviews-update

If pitching yourself for podcast visibility opportunities makes you worry that you don't have your opt-in / landing page / social profiles etc. finalized, then pitching a podcast quickly (aka messily!) might be just what you need.
Continuing our Summer Lovin' series, where we're re-sharing the content from five of our most downloaded episodes, today I lay out the minimum steps needed to get a targeted pitch out to your ideal podcast.
I think this one has been so popular because it shows that your pitch doesn't need to be perfect to be successful, as well as containing actionable steps to take.
Don't get me wrong, the parts of a 'messy' pitch are similar to those of a more finessed one. But trying to send out the perfect pitch can stop you from taking any action at all.
So if you've ever delayed sending a pitch because you think that you need to have everything all tied up in a bow, this episode will help you to feel more energized in your marketing. 
Topics covered include:
What are the minimum steps needed to send a targeted pitch? The different parts that go into making a 'messy' pitch, including clarifying what you want to achieve, and how to craft a one-topic pitch template How to identify your ideal listener and the shows they are listening to How 'Pitching Messy' can help motivate you to keep going for the long haul  
Full show notes and resources: https://www.thepodwizegroup.com/pitch-a-podcast-quickly-update