This is Goals With Soul, the leading global podcast for visionary thought-leaders expressing their personal brand truth to create an impact and feel lit up every day!
Your host is Joanna Ingram, former Advertising Agency Director turned Brand Messaging Consultant, Business Coach, and Energetics-Curator.
Listen in as we blend revenue generation with energetics, brand marketing strategy with the Law of Attraction, and reach ambitious business goals with intuition and ease.
If you're looking to build your magnetic personal brand with less effort and more ease, let's dive in!
163: Energize Your Hustle & Elevate Your Health With Christiane Schroeter
How important is wellness and self-care when you're building a business?
In this episode, we're diving into this topic with my guest, who shares how to stay healthy and vibrant whilst building your business with fun and joy.
Dr. Christiane Schroeter is a Health & Happiness Coach who supports entrepreneurs in finding their best selves by kickstarting their health, and the Host of the top global ranked podcast, Happy Healthy Hustle.
As she puts it herself, Christiane has walked the walk so she can talk the talk!
In this episode will you learn:
>> Common reasons why wellness isn’t being prioritized by entrepreneurs and how to overcome them
>> How to weave in daily self-care habits that really make a difference and make use of boundaries to bookend your day
>> The positive impact modeling wellness practices has on your children and those around you
>> The importance of building a community around your wellness goals to lift each other up…and to motivate you to get back up if you get off track (which, FYI is normal!)
>> The 5 pillars of health we need to pay attention to
It takes intentionality to prioritize wellness amidst the hustle - especially as a solopreneur. But it’s the framework on which your success is built.
If you aren’t well, your business goals just aren’t going to be attainable.
Mood has such an impact when you are your business – it puts us in the energized place needed to boost our businesses and propel them forward.
If, like me, you’re juggling all the things, it won’t be long until you come up against a niggle, so it’s time to look after yourself now - not later down the line.
Enjoy the listen!
You can find Christiane over on her website hellohappynest.com, as well as on Instagram @hello.happy.nest
Click here for Christiane’s 15 Health Hacks to help you power through your day.
Whether you're new here or you're a long-term listener, please make sure you're subscribed to Goals With Soul, and I'd really appreciate it if you could leave a 5* review too – it really does help Goals With Soul reach even more listeners!
162: How To Scale To $100k Months With Growth Strategist Kara Renninger
Today we’re diving into the deeply important topic of growth and scaling – and how to do this with more ease and flow.
My guest today is outstanding Growth Strategist and former client, Kara Renninger.
Leveraging her 15 years of expertise, she helps entrepreneurs align their actions with their goals using the Balance and Scale Method™ so they can grow repeatable and predictable revenue, have an even bigger impact, and, ultimately, work less hours while finding more joy.
Sounds great, right?!
In this episode, you will learn:
>> How to know when it’s time to scale
>> What a scaled business should look like vs simply having your own business
>> How to scale to 7-figures without burnout
>> The role messaging plays in scaling your business
Scaling is often something people don’t quite get until they’re at the point where they’re feeling the pinch!
Kara shares her lived experience of scaling her business – going from a one-woman band to being able to take on even more clients and grow her business without compromising her time and mental health.
She reveals the critical importance of data and how real freedom comes from planning for yourself using data-driven decisions.
Sometimes, we tell ourselves stories that aren’t true, and data helps us see the truth - and it feels so much better to make decisions from insight rather than guesswork. Plus, it reveals opportunities you can harness!
The hard facts will reveal what isn’t performing, seeing through vanity metrics. When used in conjunction with your intuition, it’s even more powerful.
Scaling your business allows you to take a step back, reaping the benefits of your successful business whilst enjoying increased freedom and time.
It can seem intimidating to sit in the CEO seat and make the decisions that are going to increase your impact in the world, but it’s not as scary as you think it is!
Enjoy the listen!
Find Kara over on her website kararenninger.com, where you can access her free masterclass, along with an activity to help you get clear on what you should Keep, Start, and Stop doing right now.
You can also find her on Instagram and LinkedIn
Whether it's your first time here or you're a long-term listener, please make sure you're subscribed to Goals With Soul, so you're alerted each time a new episode drops.
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161: The Truth About My Life [Vulnerable Share]
This may be one of the most vulnerable episodes on Goals With Soul EVER...but I'm called to share nonetheless.
One of my core brand values has always been authenticity.
I left corporate because I was no longer satisfied in a career where I couldn’t be completely myself.
But at the beginning of building my own business I went down a path of bringing my corporate experience into it and finding that it wasn’t actually bringing me the joy I sought - which soon led to burnout.
I had to take time out to lean into my divine feminine and figure out what ease and flow really meant.
Being authentic isn’t always easy, as it leans into a high amount of vulnerability, and this week’s episode reflects just that as I get real about what’s going on in my life right now.
We see that glossy veneer on Instagram of everyone living their best lives, but that hides the vulnerabilities we all have.
Life isn’t always rosy. Try as we might to be high-vibration, life can throw curveballs.
We all have stories to tell.
I have a rule not to share from wounds but from scars. From personal growth and lessons learned rather than pain felt right now.
Well, today I’m breaking this rule!
I’m not doing any marketing right now.
That’s right – me, the marketing coach, not doing any marketing. Not scheduling any presentations or launches.
Why? My child needs me.
It’s intense. Almost as intense as when I sat huddled by her incubator in the NICU all those years ago. Life is somewhat on pause. It’s complete surrender.
I’ve felt called to explore my own shame as a marketing expert who has her own marketing on pause.
But expertise is a skill that’s earned, and it cannot be dimmed by circumstances. My clients continue to get results independent of which stage I am at in my own business.
Part of the surrender is to be without agenda. To not know the outcome. To trust the process.
Sometimes you’re at a crossroads and you have to pick a lane, even just for a short while. And these lanes lead to growth and opportunity of their own.
Progress isn’t linear and we have to be open to the twists and turns along the way.
Enjoy the listen!
If this episode has resonated with you, please hit subscribe and leave a 5* review – it really does help Goals With Soul reach even more listeners!
And if you have a story to share with me, please email firstname.lastname@example.org
160: How To Lean Into Joyful Longevity With Award-Winning Broadcaster Marla Letizia
This week’s episode is excitingly unique, as I interview the vibrant and super inspiring Marla Letizia about all things aging and longevity!
Marla Letizia, aka Nanny Bubby, is a grandmother, award-winning broadcaster, and entrepreneur who hails from Las Vegas.
She was the first female hired in production in Las Vegas history and quickly became the first female director of the evening newscast at KSHO-TV-13, going on to a successful career across news and radio - all whilst raising her two children.
In 2015, Marla became interested in cooking and began to be known by close friends and family as Nanny Bubby®, the name her grandchildren call her. In February 2019, she debuted on KLAS-TV 8 with a cooking segment called, “Cooking Confidence Coaching with Nanny Bubby.” In 2023, she added another string to her bow as she became the founder of the Long-Life Era Community.
Her Long-Life Era Pledge was born of the idea that – newsflash! – life doesn’t end at mid-life! We all have the opportunity to live long, healthy, and fulfilling lives well into our 80s, 90s and, as Marla pledges, 100 and beyond!
In this episode you will learn (and be inspired!)
>> That mid-life may not quite be when you think it is…you might be in it already, and that’s OK!
>> What the long-life era is and the opportunities it brings
>> To embrace your long-life era and pursue your passions to maintain your sparkle
>> That the happiness u-curve shows us that, contrary to popular belief, we get happier as we get older
Our lives are composed of several eras – childhood, young adulthood, mid-life and long-life. Society often seems to be geared towards the younger eras but Marla is taking a stand against that and celebrating the beauty of later life.
Taking inspiration from Roger Bannister, who smashed the 4-minute mile and laid the gauntlet for many others to follow, Marla launched her long-life pledge, building a community of like-minded people who recognize they can live to be 100…and beyond!
Of course, you need to prepare for your long-life era.
Health isn’t just physical – it’s mental and emotional. It’s impacted hugely by isolation and loneliness, so it’s imperative we bring our communities offline and live life IRL – in real life! And that’s what Marla is building with her community.
Wisdom can’t be taught, it can only be shared, and the wisdom Marla shares is certainly invaluable.
Enjoy the listen!
You can find Marla over @NannyBubby on IG, as well as her website NannyBubby.com.
Join the Long Life Era Community by clicking HERE
Sign the contract to live to be a centenarian by taking the Long Life Pledge: http://longlifepledge.com
Click HERE for the NannyBubby Shopping List Gift
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159: How To Profit & Connect With Your Copywriting With Sammy Musgrave
In today’s episode we are diving into one of the biggest frustrations that I see amongst coaches and creatives – how to create better copy that truly resonates with your ideal client.
Sammy Musgrave is a seasoned copywriter and marketing maven. She works with visionary female coaches - the kind who want to make a big difference and a tidy profit without feeling icky about it.
Her methodology is rooted in a "connection-first" philosophy. That means her clients quickly build trust, become go-to authorities, and see sales skyrocket - all without using the same old pushy tactics that everyone else is using.
When Sammy isn't playing in her creative zone, you can usually find her in one of three places: hanging out at the horse barn, spending time in nature with her husband and her dog Bear, or lost in one of the captivating worlds nestled within the pages of her favourite fantasy and sci-fi novels.
Copywriting sits beautifully alongside my favourite topic – messaging! And it all begins with who your ideal client is, so it’s vital you’re clear on your perfect avatar from the outset.
In this episode you will learn:
>> What connection-first messaging REALLY is
>> How to make promises that actually convert
>> How to infuse your copy with your personality
>> Where ChatGPT is at when it comes to copywriting and how to make it work for you
Sammy got tired of stiff, corporate marketing that lost the human element that’s critical to effective marketing.
Truly successful marketing centers on connection and resonance.
But how do we create that in our copy?
Sammy shares her connection-first methodology, which puts human connection at the forefront of copywriting. It’s a skeptical market out there, so now is the time to connect with people deeply and play that long game. The decision-making process is longer but still just as fruitful.
You just need to nurture your prospective clients. And keep showing up, shifting beliefs!
And don’t be afraid to be repetitive – it’s exhausting creating fresh content, and from a messaging perspective, chances are you’re not really honing in on what you do best if your keep churning out new content.
Our content also needs to respect the autonomy of our prospects, seeing them as powerful, capable decision makers that we trust. And who, in turn, learn to trust us and our expertise.
We also touch on ChatGPT – where does this fit in? Is it ready to replace content writing completely?
It’s not quite there yet.
But it’s evolving by the day! Consider it at present as your own junior copywriter that can assist, but alone won’t quite get you the result you want. It needs support.
The real magic will always be in YOU being authentically YOU.
When you stop editing yourself, the gold comes to the surface. Be human, speaking to another human.
Enjoy the listen!
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You can message Sammy over on Instagram - @sammymusgravecopy or visit her website www.sammycopy.ca
158: The Secret To Increased Income With Conscious Wealth Mentor Karen Baines
Today we’re talking about one of my favourite topics – alignment! Specifically, how it affects the income in your business.
My guest is Karen Baines, Conscious Wealth Mentor™ and founder of the Conscious Wealth Code™. For over a decade, Karen has worked with passionate, ambitious entrepreneurs by showing them how to master their own creational process, particularly around their business and finances.
One of the main areas that Karen works with is Alignment, which allows you to see what you need to do differently, what to change and how to change it.
THE vital component of running a business is your finances – your income – money.
Understanding the energy of alignment gives you an opportunity to unlock and reach that elusive next income level.
By following many of Karen’s teachings, I completely turned around the misalignment in my business - and I can't wait to share that with you here!
In this episode you will learn:
>> The tell-tale signs that you are out of alignment
>> What the 3 commodities of alignment are, and how to utilize these to boost your alignment and build your business
>> That alignment is a very unique and personal thing – if you’re not aligned, it doesn’t matter what you’re consuming or doing in terms of marketing, you won’t get the breakthroughs you want until you’re energetically aligned
>> The toxicity of obligation and the importance of moving out of it and doing things for YOU – moving into a space of freedom and creativity that raises your vibration
Money represents value – from an energetic perspective, when you devalue yourself by having wishy-washy boundaries, you are vibrating at a ‘less than’ frequency, and the universe will therefore bring ‘less than’ consequences.
Therefore, by raising your vibration by setting boundaries, filling up your creative cup and moving away from feelings of obligation, the universe will match your vibration and reward you accordingly.
Money is the tangible by-product of alignment that tends to happen last on the journey. By taking the steps Karen shares, you will reach the aligned state and financial success you desire.
The best definition of alignment is ‘you do you!’ so go show the universe what you’re made of!
Enjoy the listen!
You can DM Karen on Facebook or get in touch via her website, soulwhispers.uk, where you can take her Money Alignment Assessment.
If you are enjoying listening to Goals With Soul, please subscribe via your favorite Podcast app! And if you’re listening over on Apple Podcasts, please leave a 5 star review - every review helps Goals With Soul reach more soul-led entrepreneurs just like you!
Amazing guests, informative and energising!
Love it! Every episode is jam-packed, informative and Jo is such a great interviewer. The variety of guests is so great - covering all the aspects of running a successful business - I highly recommend!
Inspiring, authentic and bursting with value
Jo’s approach to business is so refreshing. Her passion and no-fluff approach is exactly what you need to be listening to if you want to build a business you love (or fall back in love with your business). Each episode if full of golden nuggets to take away and action, and her advice is invaluable. Definitely worth a listen for aspiring and established coaches alike!
Super powerful! 🔥
Absolutely love the energy and the vibe!
Episode 129 (how to create an energetically aligned business) is pure gold dust! LOVE the holistic approach and authentic feel.
Feels like advice from a trusted friend.
Thank you for sharing your knowledge & passion Joanna ❤️