Google's MMM Answer to Meta's Robyn, plus a change in Temu's strategy

Mike shares updates about two trending areas to watch this year. First is the rise of marketing mix modelling. He digs into Google's new Meridian model, including a refresher on Marketing Mix Modelling, a reminder of Meta's competing offer (Robyn), and Meridian's USPs. Then he shares a big change in the marketing activity of fan favorite Temu. We'll leave you in suspense on that one – listen to find out!
Discussed in this episode:
A recording of Mike's webinar, "What's IN and what's OUT in 2024 ecommerce?"
https://www.youtube.com/watch?v=8HF27Tjm4po