Grow with Evergreen | Growth Marketing Podcast

The Evergreen Agency
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

The leading marketing podcast for home, garden, and lifestyle brands. Join Aaron Rudman-Hawkins, Founder of The Evergreen Agency, as he speaks with the people behind the UK’s most ambitious brands, exploring what’s working, what’s not, and where marketing is heading next. Real conversations. Real insight. Real growth. Watch here: https://theevergreenagency.co.uk/hub/

  1. 29 APR

    Talking Tables - Building a £23M B2B Homeware Brand

    In this episode of Grow With Evergreen, we sit down with Claire Harris, the founder and co-CEO of https://www.talkingtables.co.uk/ , to discuss how she built a £23 million homeware and lifestyle empire. With over 25 years of organic growth, Claire shares the journey of taking a "kitchen table" idea and scaling it into a global brand found in major supermarkets and independent boutiques alike.Talking Tables is a UK-based lifestyle brand focused on party wear, gifting, and bringing people together. They operate across traditional and digital channels, ensuring a presence that balances old-school marketing with modern performance metrics.Claire's top recommendation for any brand looking to grow is simple: Get out of the office. Visit your retailers and customers in person to understand what they need, as they are the true "oracles" of your business. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

    1hr 2min

  2. 15 APR

    Hayloft Plants: The £7m Plant Brand Going Social-First

    The digital transformation of Hayloft Plants, a heritage mail-order business with a 30-year history and a £7 million turnover.In this episode of the Grow with Evergreen podcast, Aaron and Darren sit down with Megan, Hayloft Plant‘s Brand Content and Creative Manager to discuss how an established brand balances a traditional audience with a digital first future.Hayloft has successfully flipped its business model. Once 75% print-based (catalogs and newspapers), it is now 75% digital. Megan emphasises that while the digital shift is vital for growth, they continue to produce hundreds of thousands of catalogs to avoid alienating their loyal, older core audience.We discuss social media strategies, humanising brands and insightful tips for gardeners. ***Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

    59 min

  3. 1 APR

    Building a Maximalist Empire: The Divine Savages Story

    Scaling a £900k Interiors Brand, From Organic PR to Video-First Growth How do you turn a spare-room passion project into a £900,000 turnover powerhouse? In this episode of Grow With Evergreen, we sit down with Jamie, co-founder of the maximalist design studio Divine Savages. We dive deep into the reality of running a “bold and brave” lifestyle brand in an increasingly saturated market. Jamie shares how they built their initial success on high-end PR and organic Instagram growth, and why they are now pivoting to a video-first strategy to stay ahead of the competition. ***Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

    1hr 6min

  4. 18 MAR

    House Plant Brand Has Found the Secret to Scaling Online

    In this episode Aaron talks to Sonia and Jacob from GrowTropicals, an online store with an incredible selection of rare houseplantsGrowTropicals starting in 2019 during Covid due to a surge in people getting into indoor gardening and a realisation that it was unsustainable to source these rare houseplants with the increased demand.They're committed to building a great community that love their products and discuss how this has been a huge driving factor in their growth.It's a great episode that shows the value of community, organic content and how to make an impact in your niche. ***Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

    1hr 10min

  5. 4 MAR

    Building a Candle and Fragrance Company on Meta Ads & Email

    We sit down with Hannah, co-founder of The Home County Co, a candle and home fragrance brand inspired by the scents of UK counties. From humble beginnings at a kitchen table in 2018, the business has grown to around £600,000 in annual revenue, built through organic social, trade shows, wholesale, DTC and even expansion into the US. Along the way, they’ve rebranded, opened and closed retail shops, navigated COVID growth, and recently made strategic shifts back towards simplifying the business and focusing on what works. ***Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

    58 min

  6. 18 FEB

    Turning soap into £9m in sales - Inside The English Soap Company

    Inside the growth of The English Soap CompanyWe were joined by Susannah, Managing Director of The English Soap Company, and Kelsey, their Brand and Marketing Manager.This is a family-run manufacturing business turning over £9 million, employing more than 100 people, and growing fast. They operate two brands, manufacture everything on-site in East Sussex, and have expanded from one barn to eight over 25 years.We get into how they’ve scaled, what’s fuelling their growth, and the real challenges they’ve faced along the way. ***Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

    1hr 8min

  7. 4 FEB

    How £30M Brand Swyft Changed the Sofa Industry Forever

    Swift is one of those brands that looks like it's doing everything right, and after listening to Keiran Hewkin (Founder & CEO), it's easy to see why. They're doing over £30m a year, growing fast, and they've just opened their first store in Angel. This episode isn't just a success story. It's a practical look at what happens when you build a brand around a clear customer problem, then keep marketing tied to the business, not the other way around. ***Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

    1hr 9min

  8. 21 JAN

    How Plank Hardware Have Crafted a Stunning Global Brand

    Home and garden brands that scale successfully rarely do it by accident. They combine strong product, clear positioning, and smart decision making over time. Plank Hardware is a textbook example of that approach done well. In this episode of Grow with Evergreen, we sit down with Annie and Tom, the husband and wife team behind Plank Hardware. From humble beginnings to a business now turning over more than £5m, they share how they’ve built a globally recognised hardware brand rooted in design, community, and commercial discipline. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Email marketing Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/how-... Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stor... Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/ Get in touch 01865 306889 theevergreenagency.co.uk hello@theevergreenagency.co.uk Find us on YouTube:    / @theevergreenagency   LinkedIn:   / theevergreenagency   Instagram:   / theevergreenagency   TikTok   / theevergreenagency   Helping home and garden brands grow, season after season.

    1hr 7min
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The leading marketing podcast for home, garden, and lifestyle brands. Join Aaron Rudman-Hawkins, Founder of The Evergreen Agency, as he speaks with the people behind the UK’s most ambitious brands, exploring what’s working, what’s not, and where marketing is heading next. Real conversations. Real insight. Real growth. Watch here: https://theevergreenagency.co.uk/hub/

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