102 episodes

GYDA Initiative is tasked to create change and agitate growth in your agency (and your life!).Taking your agency to the next level requires a major shift in mindset. To grow your agency, you need to concentrate on working on your business, not working in it… the only thing holding you back is you. The GYDA Initiative Talks Podcast includes interviews and discussions between Robert Craven and Digital Agency Experts. Each podcast is full of knowledge to help you grow your Digital Agency.

GYDA Initiative - Grow Your Digital Agency GYDA Initiative

    • Business
    • 5.0 • 1 Rating

GYDA Initiative is tasked to create change and agitate growth in your agency (and your life!).Taking your agency to the next level requires a major shift in mindset. To grow your agency, you need to concentrate on working on your business, not working in it… the only thing holding you back is you. The GYDA Initiative Talks Podcast includes interviews and discussions between Robert Craven and Digital Agency Experts. Each podcast is full of knowledge to help you grow your Digital Agency.

    Sabrina Chevannes on Why There is Such a Lack of Diversity in the Creative Sector

    Sabrina Chevannes on Why There is Such a Lack of Diversity in the Creative Sector

    In this GYDA Talks, Robert talks to Sabrina Chevannes. Sabrina is the Managing Director of Complex Creative. She started her first business in 2008 so has a wealth of experience in running companies. Having made many mistakes along the way, Sabrina is keen to help prevent others from making the same mistakes.
    With clients as high profile as UNICEF, Pirelli and the Ministry of Defence, she is in a position to give some tips as to how to land major names.
    Sabrina specialises in everything creative, holding qualifications in design, development, and marketing.
    Sabrina is also a professional chess player and often applies her expert logic and strategy skills to her business. She has written two chess books for children which have been published in over 20 languages and are selling rapidly all over the world!
    Robert and Sabrina discuss why there is such a lack of diversity in the creative sector.
    The No BS Agency - what does that mean, and what is the BS that you avoid?Why is diversity an issue?How does it come about and what are the consequences?What is wrong when provincial white males create an agency employing their white male mates?How does diversity help the agency ad its clientsRunning an agency when you are not a white male

    • 54 min
    Andy Lambert on Social 3.0 and Marketing Your Agency

    Andy Lambert on Social 3.0 and Marketing Your Agency

    In this GYDA Talks, Robert talks to Andy Lambert of ContentCal. Andy is one of the founding team and director of growth at ContentCal. From starting out as an agency and then launching their software product in 2017, ContentCal is now used by over 40,000 businesses in over 140 countries. In December 2021, ContentCal was acquired by Adobe.
    Robert and Andy talk about Andy’s new book ‘Social 3.0: How forward-thinking B2B’s can unleash the power of social media.’ Plus Andy gives his insight into the journey of building and selling ContentCal.

    • 46 min
    Recruiting in 2022: The Top Five Challenges for Digital Agencies with Leon Milns

    Recruiting in 2022: The Top Five Challenges for Digital Agencies with Leon Milns

    In this GYDA Expert Seminar, Leon Milns of We Are Adam, joins Robert Craven to talk everything recruitment in 2022. They discuss what's happening in the digital agency space and the top five challenges facing every agency when recruiting.
     
    The key points;
    Shortage of talent and huge demand – how do you attract / entice / seduce the best people to leave and join you?Retention – there’s a lack of stickability, heads are constantly being turned and people are jumping shipAffordability – salaries are sky-rocketing, it’s a sellers marketUniqueness of proposition – how are you standing out in a crowded market? Top candidates will have a handful of agencies chasing them!Creating a compelling culture – the evolving post pandemic world. Remote vs in office, permutations of what people want vs business demands.

    • 53 min
    Carl Sargunar on CTOs in Digital Agencies

    Carl Sargunar on CTOs in Digital Agencies

    In this GYDA Talks, Janusz talks to Carl Sargunar. Carl is a technical consultant with a wide range of experience in the field of web and application development. From being the CTO of a thriving agency to helping his clients grow their technology to meet their ambitions, he can also be found tinkering in his garage with IoT devices.
    Janusz and Carl talk about the role and importance of the Chief Technology Officer in agencies:
    What is a CTO?What makes a good one or a poor one?Do they need to be from a tech background?Being a great leader and the main challengesWhat should you look out for when recruiting a CTO?

    • 20 min
    Masterclass - Rethinking the Customer Journey with John Jantsch of Duct Tape Marketing

    Masterclass - Rethinking the Customer Journey with John Jantsch of Duct Tape Marketing

    In this GYDA Masterclass, John Jantsch of Duck Tape Marketing, gives his insight into the Customer Journey.
    Marketing today is less about demand creation and more about organising behaviour – marketers must understand how to guide customers through a full marketing journey.
    John will take you through the framework that has been created by Duct Tape Marketing and has been employed in thousands of businesses and consultants to make their own customer journeys a success.
     
    This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

    • 10 min
    Stop Wasting Time at Work with Paul Holbrook

    Stop Wasting Time at Work with Paul Holbrook

    In this GYDA Talks, Robert talks to Paul Holbrook. Paul is an author and leadership rebel who, after 20 years managing rapid technology change in the City of London, decided that he’d had enough of standing by, watching the toxic effects that accidental managers had on their people and themselves. From that moment, he decided he wanted to spend his time creating a world of better-led people.
    As an all-round optimist and creator of the Diary Detox®, Paul believes the best way to eradicate accidental managers is to make sure they don’t become managers in the first place.
    The missing piece is to promote only those people who genuinely love people and fix the foundations of management training to transform how managers use their diary.
    Robert and Paul discuss the uncomfortable truth about how we WASTE time at work. Why you need to Diary Detox to become more productive and why you need to plan the life that you really want.
     
    This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!
     

    • 14 min

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