Headway by Catapult Lakeland Catapult Lakeland

In episode 25 we go "live" to the Assembly Room at Catapult Lakeland!With the rapid evolution of technology, conversations surrounding currency and business tech are constantly evolving as well. New terms such as NFT, Crypto, and Blockchain have been introduced into our everyday vocabulary. To stay educate on the current conversation, the Catapult team hosted a Blockchain, NFT lunch and learn led by a panel of Catapult members working in that business space. The following is recorded live at ...

In episode 24 of Headway, I sit down with Tim Cox, the Expert in Residence here at Catapult. He was previously at Publix for 40 years as the Director of Creative Services. Often times branding becomes an afterthought because entrepreneurs are wearing so many different hats, so Tim meets with the entrepreneurs at Catapult to give them mentorship advice. During our conversation, Tim discusses how branding needs to be thoughtful to help businesses accomplish their objectives. A brand...

In episode 23 of Headway, Stayce Jones joins the podcast and discusses the importance of having consistent branding to make a great first impression on clients. Stacye originally went to school for fine arts, but soon realized she had a love for graphic designing as well. She began with just one client and eventually resigned from her job to run Simply Creative Designing full time. She has a mission of helping small businesses have branding that represents their business. During our conversat...

In episode 22 of Headway, Mona Cranor joins the podcast and discusses how to utilize social media to create brand awareness. Mona found she enjoyed promoting the core messages of the company she previously worked for through social platforms and found great success. Eventually, she founded Light Up Digital Marketing. She focuses on increasing your business's conversions online and building your brand. During our conversation, Mona discusses how important it is to have a strong social media pr...

In episode 21 of Headway, Jeff Hogan joins the podcast. Jeff is the founder of Hogan Fine Jewelry, a retail jewelry store that specializes in high-quality certified diamonds and jewelry.Jeff has been working directly with customers for years and has learned a lot about offering value, connecting with clientele, and identifying the core competencies of his company.In my conversation with Jeff, we discussed his journey that led him into business, what the non-negotiables are in his company, and...

It can be easy to overlook the importance of Cybersecurity in your small business, but protecting your small business from potential cyberattacks is not nearly as difficult as it seems.On this episode of Headway, we sit down with Joshua Citta, founder of Sittadel, a cybersecurity company that helps protect and fortify small businesses from cybersecurity attacks.Joshua offers some great insights about how cyberattacks occur, how they affect businesses, and how to prevent them. He also de...