Highlights of 2023, returning to podcasting, Instagram's new features | ALGO EP 67 ALGO: A LOT GOING ON WITH RAJ KOTECHA | THE NO1 PODCAST IN DUBAI

Back to a classic episode format this week as Raj and Vik discuss Instagram leveling up to a marketing technology firm for the masses with split A/B testing, what kept Raj and Vik from recording ALGO for 6 months and their highlights of 2023.

(00:00) Feedback on the SoleDXB Episode
(00:28) Tara Rose Podcast Studio Details
(01:12) What we'll be discussing today
(01:25) Instagram launches Split A/B testing of captions
(07:23) Why Gary Vee, Steven Bartlett and Mr Beast keep changing thumbnails
(10:38) Instagram is making creators level up
(11:53) How split testing can create better brands online
(21:46) Indo Warehouse Dubai show 6th January 2024
(23:50) Scarface Tiny Desk Performance Review (No Spoilers)
(29:24) Why Raj follows US Politics
(30:05) Why we haven't published ALGO since the summer
(30:43) My Friends Your Friends in London, New York and Toronto
(33:29) Raj is a Course Director for Chartered Institute of Marketing
(34:08) Shout out to Creative Content Agency clients
(37:00) Working with celebrities again
(45:30) Getting healthy is easier your 40's
(48:41) Raj's thoughts on the business becoming systemised
(50:35) How Raj spots trends in other cities to bring back to Dubai
(54:38) Why all-hands meetings are the most expensive things for a business
(59:09) First and Ten Productions shout out
(59:01) Vik loved working with Ryan Serhant
(01:01:22) Raj loved working with Jay Shetty
(01:03:53) Daniel Priestley is Raj's 2024 pick
(01:05:47) Daniel Priestley is Dizzee Rascal
(01:07:05) Raj responds to critics on his strategy
(01:08:39) Raj's plans for ALGO in 2024
(01:09:24) Raj's plans for his own brand in 2024
(01:10:09) Raj's plans for Creative Content Agency in 2024
(01:12:06) Raj's plans for The 4Ps of Content in 2024
(01:12:21) Raj's plans for My Friends Your Friends 20 in 2024
(01:15:05) Tara Rose Salon shout outs
(01:15:58) Shout out to Park Hill Clothing

Connect with the show

http://www.instagram.com/rajkotecha
http://www.instagram.com/vikmorjaria
http://www.instagram.com/algo.pod



This episode was recorded at Tara Rose Podcast Studios. For more information check out

Tara Rose Salon
Arenco Warehouse 10, Al Quoz, Al Quoz 1, Dubai
+971 4 324 6613
http://www.tararosesalon.com
info@tararosesalon.com