I.R.S. Records: Miles Copeland How I Built This with Guy Raz

As a music industry mogul and founder of I.R.S. Records, Miles Copeland prided himself on making deals that were easy to say “yes” to. With a mixture of shrewd business skills, swagger, good taste and great timing, Miles signed or managed some of the most popular bands of the 1980's, including R.E.M., The Go-Go's, and The Police. After getting his start booking little-known British bands in the early 1970's and nearly going bankrupt after a failed tour, Miles eased back into the business by promoting punk groups—who didn’t care that he was broke. He then landed one of the most important deals of his career by convincing A&M Records to take a chance on The Police (whose drummer, Stewart Copeland, was Miles' brother). After I.R.S. dissolved in the mid 1990's, Miles remained a force in entertainment, launching new labels, branching out into world music, and managing Sting’s career until 2001.  

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