How To Sell More SalesLoop

How much thought do you give to the content you post? 
And after sharing, how invested are you in reading and responding to the comments? 
Do you take the feedback to heart? 
This week, Mark is joined by Amanda Natividad, VP of Marketing at audience research startup SparkToro, to pinpoint what your audience values most. At SparkToro, Amanda has launched a popular webinar series and an audience research newsletter with over 50,000 subscribers. No stranger to innovation and engagement in her field, she previously spearheaded marketing at Growth Machine and contributed to Fitbit’s B2B team. 
In this episode, they explore how prioritizing content that resonates with your audience helps enhance your brand and foster community.
Here are some of the topics Mark and Amanda discuss:
Why community management and growth means rolling up your sleeves and doing the work
Why often the best way to respond to other people’s posts is by posting your own take
How genuine engagement and responsiveness foster community
The importance of showing people that you're actually engaging and listening to their feedback
Why your content has to be a good match for the platform you’re posting on
Why you shouldn’t post for the sake of posting, but post when you have something to say
Focus on business outcomes, not marketing metrics
How to create content that grows your business in a meaningful way
How creating your own IP allows your content to be more sustainable over time
What Amanda values most in her work and career
 
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With such a massive influx of great talent on the market right now, employers in growing industries have found themselves in a unique position: securing top-tier talent that was once out of reach.
So, if you have the budget and growth plans in place, perhaps one company’s loss can be your company’s gain. 
This week, Mark discusses ways employers can attract and keep top sales talent with Billy Stein, an expert in sales leadership, and the Director of Sales, Central, at Soci, Inc. Renowned for his “detective capability” — a unique listening approach to deeply understand customer needs — Billy has a proven track record with tech giants like ServiceTitan, First Resonance and Seismic. Beyond his impactful sales strategies, Billy also shares his expertise as a co-host of the Sales RX Podcast, influencing the broader sales community with his insights.
Mark and Billy discuss how leaders can use another company’s downsizing to their advantage and the various ways businesses can do a better job of creating an organization where top talent wants to work.
Here are some of the topics Mark and Billy discuss in this episode:
Why downsizing elsewhere means opportunity for your company
How to make your company an attractive option for top-tier sales professionals
Actionable strategies for not just attracting but retaining top sales talent
Tips for keeping your sales team motivated
The importance of fostering a positive and supportive environment for your sales team
Qualities top sales professionals seek in an employer
How employees priorities change at different stages of their career
The critical role networking plays in navigating career transitions effectively
Companies don't train people, people train people
 
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You’ve finally landed a long-sought after meeting with C-suite executives. Now what?
Time is of the essence, so forget the demo and focus on what’s important to them.
This week, Mark is joined by Julie Thomas, the president and CEO of ValueSelling Associates. Julie is an expert in sales leadership and value selling strategies, specializing in helping organizations effectively engage and sell to high-level executives. They discuss some of the secrets to establishing credibility early with C-suite executives, and how aligning with their objectives rather than pushing your own agenda is key to forming successful business partnerships.
Here are some of the topics Mark and Julie discuss in this episode:
Why time is probably one of the scarcest resources for most executives
Why trust is the foundation of any C-suite relationship
The importance of referrals as a key to the executive suite
How getting to talk to the top leaders is a mix of skill and who you know
Why selling to the C-suite requires a shift from product features to strategic outcomes
How to prepare for C-suite meetings 
Why C-suite executives don't care about the solution
Why how you sell is just as important as what you sell
The importance of being authentic
What you put out there is what you’re going to get back
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What’s the secret to getting -- and keeping -- more customers? How do you make them feel more valued? Appreciated? Heard?
The answer is more straightforward than you might think.
This week, Mark is joined by Robi Ganguly, an expert in guiding businesses towards more effective and ethical customer acquisition strategies. As GM of Alchemer Mobile, Robi understands the importance of developing deeper and more meaningful relationships with customers, and that fostering truly meaningful and deep connections takes time. Mark and Robi talk about the difficulty companies face in getting and keeping customers in a saturated digital market and why the way to make a difference isn't found in shortcuts or automation alone.
Here are some of the topics Mark and Robi discuss in this episode:
How genuine enthusiasm for solving customer problems not only enhances solution quality but also deepens customer engagement with your brand
Why transparent communication about product capabilities and limitations builds trust and fosters long-term customer relationships
How actively incorporating customer feedback into product development signals responsiveness and drives innovation
How educating customers about your products and services empowers them to make informed decisions and strengthens their connection to your brand
Why passionate advocacy for customer interests within your business promotes a customer-centric culture and leads to improved satisfaction and loyalty
Why creating genuine connections is a skillset worth investing in
How to develop your connection skills close to home so you’re ready for when your budget allows time to travel 
How developing strong in-person connections is an opportunity to differentiate yourself
The magic behind getting a small group of customers and prospects together in person
Robi’s #1 tip for selling more
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Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

What if you could effectively communicate in a way that truly engages and connects with your audience? You’d sell more, right?
This week, Mark speaks with respected leader and Intrigue Agency CEO Sam Horn about the art of turning information overload into captivating and easily understandable ideas. They discuss how simplification, visualization, and relatability can become your greatest allies in connecting with your audience, elevating your communication skills and driving success in sales, marketing, and leadership ventures.
Here are some of the topics Mark and Sam discuss in this episode:
The importance of making verbiage visual
Why traditional “elevator pitches” are a bore, a snore or a chore
How asking the right questions can guide your audience to see the value of your offer 
Strategies to overcome “infobesity”
How to transform complex ideas into engaging concepts that resonate with your audience
Why you need to include practical examples in your pitch
How to engage your audience by relating your message to their experiences
The effectiveness of props or visual aids in your pitches 
Why you should pause and punch instead of rush and blush to capture and keep attention and keep attention
The success behind content that offers vicarious value
Why confused people don’t say yes!
 
Download Sam Horns' guide to connecting with your audience! 
https://docs.google.com/document/d/1biTUd1m1v16l8pL_nMw2pXPas0_BXrvK8IODejSq740/edit?usp=sharing


Follow Mark:
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Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

How do you effectively integrate creative thinking with a strategic business approach to make yourself or your brand stand out? 
 
This week, Mark welcomes Ron Tite, a renowned expert in advertising and thought leadership, to discuss strategic creativity for dynamic branding. As the founder and Chief Creative Officer at Church+State, he helps brands navigate the unified worlds of advertising and content. Ron shares his insights on how blending creativity with strategic thinking can lead to innovation and success in today's competitive market.
Here are some of the topics Mark and Ron discuss in this episode:
How blending creativity with a strategic business approach can drive brand success
Why a distinct, relatable message is crucial for capturing attention and building lasting trust
How understanding and addressing specific client problems leads to more meaningful and successful business relationships
Why adapting to economic changes and uncertainties is important for brands to ensure sales effectiveness
The importance of diversifying sales strategies and adding value to existing offerings
How top leaders are adapting their sales approach for today's challenging market
Why companies need a brand operational strategy
The sliding scale of trust between brands and individuals
Breaking down the Think/Say/Do approach 
Ron Tite’s #1 tip for selling more


Follow Mark:
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Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe