Ignite Your Estate Agency Sam Ashdown & Phil Jones

Join us in this illuminating episode of the Ignite Podcast, where Emma, Aj’s ‘Chief Happiness Officer’, shares invaluable lessons from her extensive experience with our AJ Mastermind members. 


Dive deep into real-life success stories, such as Olivia’s strategic mastery in high-value property markets and Simon’s bold leap out of his comfort zone. These narratives aren’t just inspiring—they're a roadmap to cultivating a top performer’s mindset!
Learn from Michael Mortimer’s insights into team dynamics to Ben’s exemplary grit and accountability - discover each person’s success and understanding of what it takes to excel in today’s competitive property market.
Unlock the power of self-awareness, the art of effective communication, and the crucial balance of hard work and strategic thinking. Whether you’re a seasoned agent or just starting, Emma’s guidance will light your way to success. 
Tune in to absorb the collective wisdom of the AJ Mastermind community members, learn the secrets to leveraging your strengths, and transform challenges into milestones. 
IGNITE your agency now!


When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk


Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk  OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 


Some key takeaways:
➡️ Embracing an open mindset and the willingness to adapt and try new strategies are key factors in driving agency growth and success.
➡️ The power of self-awareness and effective team communication is essential for personal development and maintaining strong client relationships.
➡️ Active participation and engagement in mastermind groups, along with balancing hard work with strategic planning, can lead to significant personal and financial growth within your agency.
Some great moments:
✅ “The main difference is your mindset is between people that go in with - I'm going to give this my all, I'm going to listen to everything you say!”


✅ “If you're going to pursue actively pursue the high-value homes market, you can't then counter that by going oh, but I'll just put a little 80 grand one on the market.”


✅ “We committed to speaking for two weeks every day at four o'clock, and every day at four o'clock, Zack would have updates!”

This episode of the Ignite Your Agency Podcast dives deep into the brave athlete mindset, revealing how the qualities that define sports heroes can empower property professionals to achieve greatness. 
Join us as we explore the critical interplay between passion, motivation, and a profound love for the craft, all essential for both a winning athlete and a top-performing agent.
Discover the fascinating dynamics between the emotional "chimp brain" and the analytical "professor brain." Learn how mastering this balance can propel you beyond common fears like rejection, enhancing your sales tactics and overall resilience. 
Sam and Phil share gripping anecdotes from both the demanding world of athletics and the high-stakes realm of estate agency, illustrating how the principles of heart, wings, and fight are as crucial in closing deals as they are in crossing finish lines.
Whether you’re pushing through the last mile of a marathon or navigating a tough sales negotiation, the insights from today’s episode are must-listen! 
Tune in to learn how to harness your competitive instincts and transform pressure into performance, setting you on the path to IGNITE your agency!



http://www.ajmastemind.co.uk/market-response-plan-spring24
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk


Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk  OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 


Some key takeaways:
➡️ Success in property requires heart (passion and motivation), wings (rising above obstacles and ego), and fight (competitive instinct), which parallel the attributes of a successful athlete.
➡️ Emotional resilience and the ability to handle rejection, along with practice and self-awareness, are critical for overcoming fears and succeeding in sales.
➡️ Reflecting on one's thoughts and reactions (metacognition) can help distinguish between emotional impulses and logical responses, enhancing decision-making in high-pressure situations.
Some great moments:
✅ “Yeah, it's the reptilian brain, it's the oldest brain, it's the one that saved you from the dinosaurs”


✅ “I don't have a love for property, but I have a love for the way it works. I have a love for the decisions people make to buy and sell houses. I find that fascinating.”

✅ “I don't want to knock on this door right now. That's your chimp brain!”

Do the latest budget changes Impact your Agency? Sam and Phil delve into the recent budget announcement that has left many property professionals seeking answers!
Explore the unexpected cuts to Capital Gains Tax and the decision to freeze lower income tax brackets—actions that appear misaligned with the current economic realities of the housing market. 

From the elimination of stamp duty reliefs to the perplexing adjustments in furnished holiday let taxes, discover how these changes are reshaping the industry.
Experience the effects of excess inventory and limited buyer numbers through understanding the broader implications of property valuations. 

Arm yourself with strategies for effective cash management and seizing growth opportunities in a turbulent market!
Whether you’re a seasoned agent or entering the market, this episode offers crucial insights into thriving amid uncertainty. 
Tune in to IGNITE your knowledge of the latest fiscal policies and learn how to expertly navigate your agency through the evolving housing landscape.


http://www.ajmastemind.co.uk/market-response-plan-spring24
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk


Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk  OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 


Some key takeaways:
➡️ The housing market faces challenges with new fiscal policies, such as the furnished holiday let adjustments and the freeze on lower income tax brackets, which could lead to an increase in property supply without addressing buyer demand.
➡️  Despite the tough market conditions, there are opportunities for growth and effective cash management, with strategies like running a lean business and focusing on revenue-generating activities.
➡️ Estate agents need to adapt to policy changes by continuing marketing efforts to build stock and prepare for potential future demand in the property market.

Some great moments:
✅ “There's a lot of holiday lets, that just aren't washing their face!  The owners only holiday let them so that they can justify it to themselves financially”
✅ “If I can't get three million for it, I'm not going to sell this year!”
✅ “Instructions are cheap at the moment, so they're easy to get, easy to win, easy to poach!”

 Ready to dominate the Spring 2024 market? This is a direct call to action for all ambitious agency owners!
🪓 Unpredictable Cash Flow?
🪓 Underperforming Content Strategy?
🪓 Difficulty Adapting to Market Changes?
🪓 Premature Price Reductions?
🪓 Challenging Team Dynamics?
🪓 Lack of a Strategic Plan?

If any of these challenges resonate with you, we've tailored a strategy that can turn these obstacles into stepping stones for YOUR success.
Unlock the power of our Market Response Plan, grounded in four crucial pillars: cash, communication, content, and conversion; A detailed blueprint to transform YOUR business's success.


✅ Dive deep into strategies that ensure your agency’s financial progression, from insightful cash flow forecasting to smart cost management.
✅ Understand how to leverage the rise of the self-employed model to your advantage in a fluctuating market.
✅ Learn how to maintain client relationships effectively.
✅ Prevent premature price reductions.
✅ Craft content that not only engages but positions you as the definitive authority.


Experience firsthand all the success, like the sales surge in AJ's Dale's office, and discover how a market temperature gauge could revolutionise your strategic planning.
Don't just adapt to changes in the market - master them and transform challenges into opportunities!

🔥 Tune in to transform your success in the housing market.


📥 Download your FREE plan and ignite your agency’s potential today. - http://www.ajmastemind.co.uk/market-response-plan-spring24


When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk


Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk  OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 
Some key takeaways:
➡️ Implementing a Market Response Plan focusing on cash, communication, content, and conversion is crucial to navigating a shifting housing market.
➡️  Carrying out regular cash flow forecasting and expense audits is essential to maintain financial stability and adapt to market conditions.
➡️ Positive team dynamics and client communication, coupled with strategic content creation, can enhance your team's resilience
Some great moments:
✅ “ We ran out of money in one of our accounts because a completion hadn't shown up in the account!”
✅ “When you communicate with your team, if they're feeling uncertain, then one of two things can happen… They can just stop showing up as their best possible self or they can decide to leave and go to a company!”

Are you grappling with the decision to stick with a challenging client or let go? Dive into our latest episode where Sam and Phil explore the delicate balance of managing tough client relationships as an estate agent. 
Learn when to push through the hurdles to turn a demanding client into a die-hard advocate, and when it's wise to strategically disengage for the health of your agency and team morale.
Uncover the secrets to agency growth and how facing tough decisions head-on can be transformative. From the fear of confronting difficult conversations to the stress of unmet expectations, and actionable advice that could reshape your approach to client management. 
Discover the impact of embracing fresh perspectives that challenge the status quo, and how these strategic choices can foster a thriving business and a harmonious team dynamic. IGNITE your agency!
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk


Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk  OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 


Some key takeaways:
➡️ Successfully managing tough client relationships can turn challenging clients into super fans and give an agency a competitive edge.
➡️ Agency owners must balance the emotional and team impacts when deciding whether to persevere with a difficult client or strategically disengage.
➡️ Open dialogue and seeking fresh perspectives are crucial for agency growth and overcoming obstacles in client management.

Some great moments:
✅ “Sit down with your team and really think about why they're tricky. What is causing the frustration or anger, however, it's coming out, and are you the best people to help them through that?.”


✅ “Be prepared to hear the answer you don't want”


✅ “Do you expect every client to behave in a way that suits you and your business and your feelings, your emotions?”

Dive into our latest episode where Edward Hartshorne unveils the remarkable transformation of Blenkin & Co which is now a leading independent firm in high-end property sales and lettings. 
Discover Edward's journey from the ground up and how knowledge of agency operations propelled Blenkin & Co to the pinnacle of the estate agency market. 
This episode doesn't just highlight success stories; it delves into the nuanced challenges of client-agent relationships, especially when dealing with high-profile clients with grand expectations!
Learn about identifying potential red flags with clients early on, the strategic use of upfront marketing fees, and when it might be time to part ways with difficult clients. 
Explore the democratic approach within your team, balancing individual leadership with collective wisdom to maintain your agency's integrity and foster a healthy work environment. 
Get insider insights into the art of negotiation with seasoned professionals, the strategic importance of mutual selection in client-agent pairings, and maintaining clear, transparent communication.
Tune in to IGNITE your path to success in the world of selling premium homes.


When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk


Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk  OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 


Some key takeaways:
➡️ Charging upfront fees for marketing costs could influence the decision-making process regarding whether to maintain or terminate difficult client relationships.
➡️ Identifying red flags early in client-agent interactions and being selective in client choice is crucial for maintaining a healthy and successful agency.
➡️ Involving the team in critical decisions about client relationships helps balance individual leadership and making the best decisions.
Some great moments:
✅ “We've just worked with a billionaire. He loved the fact that it was an independent firm and we were earning our own coin.”
✅ “Being a bit brutal with your worst clients does send a very clear message.”
✅ “The general advice from the crowd is oh, sack him, he's not your ideal client, and I think that's too easy!”