ill communication: copywriting tips & sales strategies for small businesses Kim Kiel

Are you procrastinating financial tasks in your business? 


You’re not alone! In this episode of ill communication, I sat down with my Money Coach, April Stroink, to talk about some stress-free financial management tips from the Profit First system.


Topics We Cover in This Episode: 
Why the Profit First system is the perfect system for small businesses and entrepreneursHow the Profit First system works in your businessWins from other business owners who have implemented this system
You do not want to miss these tips from April so tune in now! 


Show notes are always available at https://www.kimkiel.com/podcast!!


Resources Mentioned:
Connect with April Stroink: https://aprilstroink.ca/
Connect with her on LinkedIn: https://www.linkedin.com/in/april-stroink-2b11a411a
Follow her on Instagram: https://www.instagram.com/aprilstroink/?hl=en
Get a copy of Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz: https://amzn.to/3NEkhcq
    
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Ever feel overwhelmed by all of the advice for your business out there? 


There is so much advice being given online. From content to templates to tutorials to blueprints, and roadmaps- it goes on and on! It’s impossible to follow what everyone is saying. 


In this episode of ill communication, I'm sharing how to decide which advice you should take about entrepreneurship and copywriting, and which advice to ignore. 


Topics We Cover in This Episode: 
Why there is no substitution for your own intuition when it comes to your businessA pitfall many copywriters fall into- and how to avoid itWhy it’s crucial to be careful who you take advice from 
Tune in now! 


Show notes are always available at https://www.kimkiel.com/podcast!!


Resources Mentioned:

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

It’s Blah Blah Blah Day! Yes, you heard that right! 


It's a day to tune in to the voices telling us to do something. Maybe it was your spouse telling you to take out the garbage, or your financial coach telling you to incorporate your business. 


In this episode of ill communication, I’m sharing how you can use this day to complete all of those small business copywriting projects you have been putting off. 


Topics We Cover in This Episode: 
What Blah Blah Blah Day means for your businessWhy you need to revisit your goals from the beginning of the yearHow you can join me in taking action on things you’ve been ignoring
Let’s stop procrastinating and get those copywriting projects done! Tune in to find out how I’ll help you make it happen.

And then join me at a live co-working and copy coaching session on Tuesday April 23. Take your copy from blah-blah-blah to BRAVO. The coaching and co-working call is free, but save your seat here: www.kimkiel.com/officehours 


Show notes are always available at https://www.kimkiel.com/podcast!


Resources Mentioned:
Clear a copy project off your to-do list at a copy coaching session: www.kimkiel.com/officehours 

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel.

In this episode of ill communication, we are doing a follow-up on the episode last week all about the anatomy of a great storytelling email. In that episode, I shared the essential components of a storytelling email: the hook, story, segue, and so-what. 


Now, I’m diving deeper into what a segue is and how to write one for your storytelling emails. 


Topics covered in this episode include:
What a segue is and why it’s essential Why stories make such an impactExamples of segues to show you how simple it actually isHow to write the perfect segue for your story
Segues and storytelling don’t have to be complicated. In fact, they are quite simple. Tune in to hear how to do it with the perfect segue! 


Show notes are always available at https://www.kimkiel.com/podcast!


Resources Mentioned:
Join the Joy of Copy Club: www.kimkiel.com/copyclub
Let’s chat: hello@kimkiel.com
Listen to Episode 88: The anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email
Listen to Episode 80 for a live example of story - segue - so what: https://www.kimkiel.com/podcast-1/how-to-remove-jargon-from-your-marketing-and-copywriting-and-why-its-a-must


I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Let’s dive into something that trips up a lot of people when they sit down to write an email -how to weave in a personal story. I know a lot of business owners want to write emails like this… but they think it’s super hard or complicated. 


But guess what? It’s not!


So in this episode of ill communication, I’m sharing The Anatomy of a Great Storytelling Email. And trust me, it's one you'll want to bookmark. 


Topics covered in this episode include:
The flow of a great storytelling email How to write a great hook The key to incorporating stories into your emails A couple of prompts to get you started using stories The power of a good segue How to link the narrative to the lesson or tip for your reader
Incorporating storytelling into your emails doesn’t have to be scary or overwhelming! Tune in to hear my tips to get started today.


Show notes are always available at https://www.kimkiel.com/podcast!!


Resources Mentioned:
Listen to episode 76: 10 scroll-stopping hooks to get more engagement on your emails and posts: https://www.kimkiel.com/podcast-1/10-scroll-stopping-hooks-to-get-more-engagement-on-your-emails-and-posts
10 Scroll-stopping hook formulas Cheatsheet: https://www.kimkiel.com/s/10-Scroll-Stopping-Hook-Formulas-Cheatsheet.pdf
Get great at writing storytelling emails inside the Joy of Copy Club: www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

It’s no secret that I love the Beastie Boys. They actually inspired the name of this podcast! Their autobiography is where my love of the Beastie Boys collided with my love of the written word. 


The Beastie Boys Book is a masterclass in writing and storytelling. In this episode of ill communication, I’m sharing three important things that the Beastie Boys can teach us about great copywriting. 


Topics covered in this episode include:
The importance of voice and tips for writing in your own unique voice and personalityThe importance of detail and how you can use details to make your brand more realistic and believableThe importance of story and how to use storytelling to make your business memorable 
Tune in now to hear these copywriting lessons learned from the legendary Beastie Boys! 


Show notes are always available at https://www.kimkiel.com/podcast!


Resources Mentioned:
Listen to a mini-playlist of some of my fave Beastie Boys tunes: https://open.spotify.com/playlist/1fGT8BnYZHMfBE2962NFLE?si=hYvcp_DFR1-xMcV0nYqGpA&pi=u-NtJbmFXQSNmm
Sabotage Music Video: https://youtu.be/z5rRZdiu1UE?si=YqC2Hdt1DS2fD_PM
Intergalactic Music Video: https://youtu.be/qORYO0atB6g?si=SUNsJ-soe7PCbG78
Don’t Play No Game I Can’t Win: https://youtu.be/w-QIiVS_7Hs?si=-xLm-l_TRRI0dhoM
The Beastie Boys Book (affiliate link): https://amzn.to/3D0XVwJ

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel