39 min

Is Hubspot the Best Platform for B2B? w/ Ali Schwanke B2B Better

    • Marketing

In this episode, I sit down with Ali Schwanke, Founder and CEO of Simple Strat, a growth marketing agency.

We talk about:
Hubspot and why it - or a platform like it - is a MUST for early stage marketing teamsThe disadvantages of using a 'Frankenstein's monster' technology stackBuilding an air-tight lead scoring system that'll help you measure channel ROIThis episode is a must-listen for any marketers struggling with proving their value to a predominantly sales-led organisation OR looking for advice on how to sell-in Hubspot to a sceptical leadership team.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Ali here: @alischwanke

Or watch her Hubspot Hacks series here.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

In this episode, I sit down with Ali Schwanke, Founder and CEO of Simple Strat, a growth marketing agency.

We talk about:
Hubspot and why it - or a platform like it - is a MUST for early stage marketing teamsThe disadvantages of using a 'Frankenstein's monster' technology stackBuilding an air-tight lead scoring system that'll help you measure channel ROIThis episode is a must-listen for any marketers struggling with proving their value to a predominantly sales-led organisation OR looking for advice on how to sell-in Hubspot to a sceptical leadership team.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Ali here: @alischwanke

Or watch her Hubspot Hacks series here.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

39 min