JFDI with The Two Lauras | For Freelance Social Media Marketers The Two Lauras

What comes to mind when you think of “business security”? If you answered having lots of retainer clients, well then, today’s episode should be going right in your queue! You’d be surprised how easily it can happen that a few clients roundabout the same time as each other will end services for one reason or another, leaving you panicking about signing a new one - as you’ve no doubt taken your foot off the marketing accelerator due to being busy or just not seeing the point.
Our solution to this is “The Offer Triangle” and building your offers around this will help you to have more peace, security and fun in your business - who doesn’t want more of that?! Hit that play button to find out what The Offer Triangle is and ways you can apply it to your business today.
In this episode, we’re chatting about:
Why we think you should be diversifying your offersThings we’ve sold to implement the offer triangle in our own businesses in the pastAll the different things we could think of that you could sell to create your own offer triangleOur very special calculator to help you work this all out
Check out the full show notes here!
Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
Mentioned in this episode:
Check out the Adobe Express video editor at adobe.com/express/create/video/social
#AdobeExpressAmbassadors #Ad


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in random competitions by our friends wanting to win yachts, blenders, hairdryers or any other random things they probably weren’t in the market for in the first place (although who’d pass on a free yacht?!) and this is partly why we feel like giveaways have had their day. In our opinion and experience, all they seem to do is attract people who love a freebie and wouldn’t be willing to buy your product after the giveaway is finished. But, there are definitely a few ways you can use a competition to generate good brand awareness, and we’ll be covering that, along with the legalities of hosting a giveaway on social media, too.
In this episode, we’re chatting about:
What drives us up the wall about the tag-everyone-you-know-and-comment-your-dog’s-favourite-food style of competitionWhy you might want to have a rethink if you think gaining followers from a giveaway is a good thingHow to structure your competition and content to ensure good brand awarenessWhat you need to be aware of when it comes to the legal side of giveaways
Check out the full show notes here!
Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
Mentioned in this episode:
Learn about Adobe Express
Check out the Adobe Express content scheduler at: https://www.adobe.com/express/feature/content-scheduler

Watch our video walkthrough here: https://www.facebook.com/thetwolauras/videos/1817146488786457/?idorvanity=2136566389786891



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

How many ads have you seen today? Unless listening to this podcast is the very first thing you’ve done today (which we hope it is!), probably far more than you can count, which understandably can feel quite overwhelming. The rise of social media and influencers have made a lot of people feel like they’re being sold to all the time, so how can you, as a social media manager, feel confident that you are doing your level best to get your clients’ customers ready to purchase? We’re covering it all in today’s episode!
In this episode, we’re chatting about:
How social media and influencers have changed how we all buy thingsWhat you might do to ensure that your clients’ audiences are in a buying stateThe buying process and how to create content that covers every part of thisConsideration periods and the different reasons that people buy

Check out the full show notes at thetwolauras.com/ep104

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

In our little online business bubble, everyone and their dog knows what ChatGPT is, and it seems like every platform we use has some sort of AI feature incorporated into it. But does that mean that we should be using it, and what are the ethics around that? And what even is the best way to be using AI? Because as we all know, ChatGPT still writes like a robot and we can spot it a mile off! In this episode, we’re diving into the minefield that is the world of AI, covering all sorts of topics from use cases, ethics, legalities and even *that* Charlie and the Chocolate Factory event (if you missed the drama surrounding that, you’re in for a treat!). So, join us as we get our thoughts in order around the rapidly booming world of AI!
In this episode, we’re chatting about:
The rise of AI and whether we need to watch our backsWhere we have implemented AI into our business and it works really wellWhen you really ought to declare you’ve used AIGetting comfortable having the conversation with your clients about AI

Check out the full show notes at thetwolauras.com/ep103

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Some questions we see SO often in our Facebook group is “what should I put in my proposal?” or “my proposal is taking hours, how long should it take?” or even “what price should I put on my proposal?” and we’re here in today’s episode to put all these questions to rest. You should already have all the information you need, and it certainly shouldn’t take you hours - 15 to 30 minutes max!
If you’re thinking “well there’s no way I could do it in that length of time”, then today’s episode is just the one you need to listen to. Your proposal should be converting clients with ease, because it’s given them absolutely everything they need to know to work with you. It’s definitely not an easy process doing it for the first time, so if you’re ready to create your first proposal and want it to be a winner, or your proposal just isn’t winning you as many clients as you would like - tune in to today’s episode!
In this episode, we’re chatting about:
How Laura D learnt to send a proposal every single timeWhy your discovery calls are the most important part of knowing what to put in your proposalsA checklist of what should and shouldn’t go in your proposalsTwo sneaky tricks you can use to help draft up your proposal so much quicker!

Check out the full show notes at thetwolauras.com/ep102

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

What’s our least favourite thing as social media managers? Definitely when negative comments get posted on our content or our clients’ content. We all know people don’t mind saying things behind a screen they’d never say in real life, but we still have to handle it!
In today’s episode, we’re going to talk all about different types of comments we’ve received from different types of people, from trolls to angry customers. It can be really hard to know how to respond in various situations - or whether you should even respond at all! But never fear, you’re sure to finish this episode with an action plan of how you can move forward in dealing with negative comments with confidence.
In this episode, we’re chatting about:
The effect on your mindset when negative comments appearHow to avoid seeing negative comments when you don’t want toWhich comments you should respond to and which you should ignoreWhen to filter, block or delete the people in question 

Check out the full show notes at thetwolauras.com/ep101

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy