Kevin Sugrue discusses commercial strategy & consumer behaviour

Kevin Sugrue is currently a consultant for Similarweb, he helps Agencies to differentiate their client’s brands, build attention and preference using Paid, Owned & Earned media. Kevin works across both strategy and insight; guiding more effective marketing.

At IPG Mediabrands he worked with clients such as Amazon, ExxonMobil, Lego, Lockheed Martin, Spotify, Tata Communications, Unilever and UPS. 

He has also worked at Dentsu, Millward Brown and Bates Worldwide. His experience includes work for No.10 Downing Street,  BBC Worldwide, Vodafone, Courvoisier Cognac, Kellogg's, Microsoft and Peugeot to name a few.

We talk about:

🔸Using consumer behaviour to provide a strategic advantage

🔸The principles of delivering long term growth for consumer brands

🔸Data science vs the big creative idea

🔸The winners, losers and missed opportunities within the pandemic

🔸The importance of data and targeting audiences

Enjoy the conversation