85 episodes

Leaders in conversation: the biggest names in the global business of sport sit down (or stand up) with Leaders Editorial Director James Emmett.

Leaders Sport Business Podcast Leaders

    • Management
    • 4.9, 10 Ratings

Leaders in conversation: the biggest names in the global business of sport sit down (or stand up) with Leaders Editorial Director James Emmett.

    At home with Leaders: Mark Waller

    At home with Leaders: Mark Waller

    The new 'approachable' McLaren F1 | The correction coming in sports finance | The future of sports sponsorship | The Last Dance.
    Episode 85 of the Leaders Sport Business Podcast features a discussion with McLaren MD of Sales & Marketing Mark Waller (conversation begins at 20:28) from his home in Connecticut, USA. Waller joined McLaren in May last year, joining forces with his old friend Zak Brown, CEO of the Formula One team since 2018. Brown, who founded motorsport sponsorship specialist agency Just Marketing, had done plenty of business with Waller in the 1990s and early 2000s, when Waller held various marketing roles at global drinks giant Diageo.
    Waller joined the NFL in 2006 as CMO, going on to become EVP of NFL International. He retains an advisory role at the league.
    On the conversational agenda:
    - Brown's role at McLaren, how it came about, and why it's the missing piece in his career puzzle;
    - The new leadership culture being fostered at McLaren;
    - The difference partnerships can make in the fabric of the sport;
    - The post-pandemic future for Formula One, and for the global sports sponsorship market.

    • 54 min
    At home with Leaders: Chris Gargano

    At home with Leaders: Chris Gargano

    How the Jets put their NFL Draft content plan together | The enforced pause as a launchpad for radical ideas | The two-track thinking across European football.
    Episode 84 of the Leaders Sport Business Podcast is brought to you by Onside Law. As a gesture of help, the specialist law firm is offering a number of free sports law clinics for those grappling with issues arising from Covid-19. Request a free session here (https://www.onsidelaw.co.uk/free-sports-law-clinics/).
    This episode of At home with Leaders features a conversation with Chris Gargano (begins at 32:42), the VP and Executive Producer at the New York Jets. He takes us inside the content operation at the NFL franchise and reviews the recent NFL Draft, which attracted a staggering 55 million viewers over the course of its virtual broadcasts on 23rd, 24th, and 25th April. Gargano and his team produced three live shows of their own, and attempted to transpose a series of Jets draft parties into a virtual environment.
    Before that conversation, James Emmett and David Cushnan are joined by Onside Law Partner Jamie Singer to discuss the radical ideas gathering some momentum while live sport is on hiatus, and to analyse the varying approaches being taken to completing or discontinuing football seasons across Europe.
    On the conversational agenda:
    - The proposals for change in golf, tennis, rugby and football;
    - Why it’s inevitable that some European leagues will finish, and some won’t;
    - How the Jets took three draft parties online;
    - What went into the planning process, content and commercial objectives, and tech platform decision;
    - The learning to take forward and implement post-draft.
     

    • 52 min
    At home with Leaders: Rachel Jacobson, Eddie Jones & Sam Walker

    At home with Leaders: Rachel Jacobson, Eddie Jones & Sam Walker

    The difference between leadership and management | A new dawn for the DRL | Giving autonomy vs taking control in a work from home environment.
    Episode 83 of the Leaders Sport Business Podcast is brought to you by Onside Law. As a gesture of help, the specialist law firm is offering a number of free sports law clinics for those grappling with issues arising from Covid-19. Request a free session here (https://www.onsidelaw.co.uk/free-sports-law-clinics/).
    This episode of At home with Leaders features a conversation with newly installed Drone Racing League President Rachel Jacobson (conversation starts at 17:19). The former NBA SVP of Global Partnerships became one of a small number of female presidents in sport when she started the role earlier this week. Founded in 2015, the Drone Racing League now has broadcast deals with NBC, Sky, ProSeibenSat.1 and Youku, and has put on eye-catching events in venues such as Alexandra Palace in London, BMW Welt in Germany, and Chase Field in the US.
    Also joining James Emmett and David Cushnan for this episode is the Leaders Performance Institute's Matthew Stone, who gives an insight into how leaders from across the sports performance world are coping with their current environments. We hear from England Rugby coach Eddie Jones, and Wall Street Journal writer and author of The Captain Class, Sam Walker (conversations start at 7:45), both of whom have been featured recently on the Leaders Performance Institute's own line of podcasts (https://leadersinsport.com/performance-hub/?_sft_category=performance&_sft_insights_type=listen) - a series of at home conversations with the biggest names from across the world of high performance.
    On the conversational agenda:
    - Knowing when and how to devolve organisational autonomy;
    - The difference between leadership and management;
    - The political leaders who have made an impact recently;
    - Onboarding into a leadership role during Covid-19;
    - The DRL's focus on innovation, its virtual product, and its STEM programme;
    - How David Stern and Adam Silver paved the way for Rachel Jacobson.

    • 38 min
    At home with Leaders: Ricardo Fort

    At home with Leaders: Ricardo Fort

    How sponsor brands are reacting to the crisis | The deals that have been done | The business of de-organising a global activation.
    Episode 82 of the Leaders Sport Business Podcast is brought to you in partnership with Onside Law. As a gesture of help, the specialist law firm is offering a number of free sports law clinics for those grappling with issues arising from Covid-19. Request a free session here (https://www.onsidelaw.co.uk/free-sports-law-clinics/).
    Joining James Emmett and David Cushnan for this episode is Coca Cola's VP of Global Sports & Entertainment Partnerships Ricardo Fort (conversation begins at 21:04).
    Fort began his marketing career at Unilever in his home country of Brazil in the early 1990s. He joined the Coca-Cola Company as a brand manager for Sprite in Brazil in 1998 before working his way up the marketing ladder. He left the company in 2011 for stints at Danone and Visa, before returning in 2016 to head up Coca-Cola's global sponsorship efforts from its headquarters in Atlanta.
    On the conversational agenda:
    - Scaling down or turning over marketing activity for public service messaging around the world;
    - Inside the process of postponing Tokyo 2020;
    - How the new Olympic deal alongside Chinese dairy brand Mengniu came about;
    - The history of sports sponsorship and how Coke has been a pioneer;
    - How best to approach the company with partnership ideas.
     

    • 56 min
    At home with Leaders: Sam Li & Ian Dixon

    At home with Leaders: Sam Li & Ian Dixon

    The financial imperatives for finishing league seasons | The slow return to activity in China | How to plan for a comeback.
    Episode 81 of the Leaders Sport Business Podcast is brought to you in partnership with Onside Law, specialist lawyers providing solutions to the sports industry from offices in London, Geneva, and Sydney. Onside Law are conscious of the pressures many in our industry are facing and, as a gesture of help, they are offering a number of free sports law clinics for those grappling with issues arising from Covid-19. Request a free session here (https://www.onsidelaw.co.uk/free-sports-law-clinics/).
    Joining David Cushnan, James Emmett, and Onside Law's Jamie Singer for this episode are football finance expert Ian Dixon (conversation begins at 22:26) and senior sports media executive Sam Li (conversation begins at 35:05).
    Dixon is the former Managing Director and Analytical Head of EMEA and APAC Infrastructure & Project Finance Group at Fitch Ratings. He was worked on financing projects across top tier sport, and notably structured the stadium bond financing for Arsenal in the mid-2000s while at Ambac Assurance.
    Li is Head of International Business Strategy at Sina Sports, and has been instrumental in the evolution of the Weibo-affiliated entity into one of China's most active and engaged sports events and media platforms.
    On the conversational agenda:
    - How and when paused sports leagues could come back;
    - The legal and financial challenges associated with discontinuing;
    - The slow return to activity in China's sports and events economy;
    - How to plan for a comeback without knowing when that will be.

    • 53 min
    At home with Leaders: Neville Upton & Simon Thorp

    At home with Leaders: Neville Upton & Simon Thorp

    Asif Kapadia’s Diego Maradona viewed through sportsbiz goggles | The BBC’s Italia 90 semifinal coverage under the microscope | Where esports is plugging the gap left by the lack of live sport.
    Episode 80 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law (https://www.onsidelaw.co.uk/) - features a conversation with Neville Upton, founder and president of esports events and production company Gfinity, and Onside Law founding partner Simon Thorp (discussion starts at 18:58).
    On the conversational agenda:
    - How esports is helping to plug the programming gap;
    - The different approaches being taken by traditional rights holders and athletes moving into virtual sports;
    - The extra activity, audience, and engagement and if, when, and how it's translating into revenue;
    - The specifications and resource needed to set up virtual events;
    - The short-term impact and opportunities, and the long-term legacy for esports.

    • 46 min

Customer Reviews

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10 Ratings

10 Ratings

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I’ve been following this podcast for awhile and always look forward to new episodes

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