Leaders Sport Business Podcast Leaders

Leaders' Editorial Director James Emmett and Content Director David Cushnan shake down the global sports industry for the stories of the week.That includes Amazon’s potential broadcast deal with the NBA, Saudi giant Aramco’s new partnership with Fifa, difficult days for sports journalism, George Payne’s turf management, DAZN’s German football dispute, the rise of Cowboy culture, and reflections on the death of Ayrton Senna 30 years ago this week.And there’s time for a new feature, Inside The Deal, explaining how Hewlett-Packard’s new title sponsorship deal with Ferrari came about: the brand alignment, the value exchange, who was at the negotiating table, the Omnicom fingerprints on the agreement including the role of the Fuse and PHD agencies and why it’s a handy way to get a slice of Lewis Hamilton’s time.The agenda’s out for 4se New York, our sports, media, brands and popular culture show, examining the spaces where sport, lifestyle, culture and entertainment are intersecting.There’s still time to join us in New York on Tuesday 21st and Wednesday 22nd May - visit 4-se.com for more details.

Leaders Editorial Director James Emmett and Content Director David Cushnan run the rule over the stories moving the global sports industry needle this week. They're joined in the studio by Aquatics GB CEO Drew Barrand. Together they discuss the fallout from the Chinese doping story; and the CEO response to scandal: the motivating factors behind any move or statement and the stakeholder sensitivities that have to be accounted for. Fifa's big ambitions for the new look Mondial de Clubes and the carve-out that's tempting Apple to the rights negotiating table are also covered. Meanwhile, Cushnan had a front row seat for the premiere of the third part of Thomas Bach's Olympic Agenda trilogy: the IOC's AI Agenda, and he liked what he saw. Plus, why the NGB equation of performance + governance = not a lot of room for much else has to change; and what Aquatics GB are doing with the data behind the 550,000 streams of the recent British Championships. The agenda’s out for 4se New York, our sports, media, brands and popular culture show, examining the spaces where sport, lifestyle, culture and entertainment are intersecting.There’s still time to join us in New York on Tuesday 21st and Wednesday 22nd May - visit 4-se.com for more details.

Leaders' Editorial Director James Emmett and Content Director David Cushnan pick out and poke around the stories of the sports industry week, joined by DAZN VP, Right Strategy, Tom Waterhouse.They discuss World Athletics’ announcement it will pay athletes who win Olympic gold this year - and the wider debate over whether and how athletes should be paid that’s opened up - and the BBC and its sports strategy, as Alex Kay-Jelski prepares to step into Barbara Slater’s shoes as Director of Sport.Plus, DAZN’s rights acquisition process; how data and intuition can work together; DAZN’s joint venture with the Professional Fighters League and the competitive MMA space it’s now part of; and whether it’s really possible to serve hardcore fans of a sport and attract casual viewers at the same time.The agenda’s out for 4se New York, our sports, media, brands and popular culture show, examining the spaces where sport, lifestyle, culture and entertainment are intersecting. There’s still time to join us in New York on Tuesday 21st and Wednesday 22nd May - visit 4-se.com (http://4-se.com) for more details.

Leaders' Editorial Director James Emmett and Content Director David Cushnan have a roam around the stories of the sports industry week.On the eve of the Masters, there’s a reminder of Augusta National’s well-manicured and private approach to running a global sports event; remote reflections on the Caitlin Clark-inspired remarkable few weeks for women’s basketball in the United States; honourable mentions for Endeavour’s new arrangement with Silver Lake and Greenfly’s latest funding round; YouTube’s approach to live sport and live sport’s approach to YouTube; and a plan of action for how the Commonwealth Games ought to be reimagined as the search for a host of the 2026 edition continues.The agenda’s out for 4se New York, our sports, media, brands and popular culture show, examining the spaces where sport, lifestyle, culture and entertainment are intersecting. There’s still time to join us in New York on Tuesday 21st and Wednesday 22nd May - visit 4-se.com (http://4-se.com) for more details.

Leaders’ Editorial Director James Emmett and Content Director David Cushnan review the big sports industry stories of the week, joined in the studio by Giulia Zecchini, Co-Founder of Sneaker Sisterhood.There’s reflections on the big motorsport announcement which has seen F1 owner Liberty Media acquire MotoGP in a deal valued at £3.6 billion.Elsewhere, Giulia Zecchini joins the show for a deep dive on sneaker culture: what it is, the challenger brands in the market, and how fashion collaborations are put together.Plus a look back to the on-stage programme at 4se New York in 2023, our sports, media, brands and popular culture show, examining the spaces where sport, lifestyle, culture and entertainment are intersecting.There’s still time to join us in New York on Tuesday 21st and Wednesday 22nd May for the 2024 edition – visit 4-se.com (http://4-se.com/) for more details.

Leaders' Editorial Director James Emmett and Content Director David Cushnan return for an extended ramble around the stories of the sports industry week.There’s reflections on the Cheltenham Festival as an event, a social occasion and a sports industry hospitality hotspot; the competing visions for the future of global professional tennis; and the NFL’s latest expansion of its team international marketing programme.Plus a look ahead to the on-stage programme at 4se New York, our sports, media, brands and popular culture show, examining the spaces where sport, lifestyle, culture and entertainment are intersecting.There’s still time to join us in New York on Tuesday 21st and Wednesday 22nd May - visit4-se.com (4-se.com) for more details.