Lessons in story-telling from Steve Earle The Shift Control Sales Podcast

Brand story telling has its origins in a post advertising world but much of what it is can be traced back to story telling and songwriting. Success leaves clues and Steve Earle leaves plenty across a body of work that spans half a century.
How can your brand story be influenced by the work of one of country-musics most iconic, controversial and durable songwriters?

Referenced in the podcast:
- Joseph Campbell and the Hero's Journey
- Park Howell www.businessofstory.com
- Dave Linton www.madlug.com
- Randy Olsen, Houston We have a narrative
- Donald Millar, Building A Story Brand
- Steve Earle and The Del McCory Band, The Mountain,