Let's Talk a Little Shop | ASD Market Week

ASD Market Week - The Largest Wholesale Merchandise Trade Show in the U.S.
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Let's Talk a Little Shop | ASD Market Week

Welcome to Let’s Talk A Little Shop, a podcast created by ASD Market Week. Let’s Talk A Little Shop aims to help small retailers navigate the rapidly changing digital and real world landscapes. Whether you own a brick and mortar store or an etailer, we’ll provide tangible strategies to keep your cash register ringing. 

  1. 8 MAR

    Finding Success at ASD Market Week in 2024 | Interview with The ASD Team

    In this episode of Let’s Talk a Little Shop, the ASD Market Team created a group podcast in order to discuss how ASD makes the magic happen for each show. The marketing teams talk about how to make the most of your ASD show experience. Whether you’re an exhibitor or an attendee, watch this video to learn how to use our online tools to find success at ASD, as well as navigate show floor during your time in Las Vegas. And also, get to know the team behind the largest wholesale merchandise ...

    35 min

  2. 28 FEB

    Why Trade Shows Matter: The Importance of Face-to-Face Interactions & Building Relationships | Cole Daugherty

    In this episode of Let’s Talk a Little Shop, Emilie Lewis speaks with Cole Daugherty, the SVP of Exhibitor Marketing for the Dallas Market Center, about his experience in the trade show industry. They discuss the importance of relationships, collaboration, and in-person events for the success of businesses in the wholesale trade industry.Highlights0:00: Cole Daughtery is the SVP of Exhibitor Marketing for the Dallas Market Center with over 20 years of experience in the industry.1:06:&nb...

    39 min

  3. 16 FEB

    Experimentation and Creativity: How Small Retailers Thrive in 2025 and Beyond | Interview with Emily Benson (Part 2)

    In the second part of Emilie’s interview with Emily Bensen, turns to inspiration and education for small retail businesses, in this episode, they discuss:0:00: How mindset is everything. 3:32: That in order to solve a problem in your business, you understand the cause of the problem in order to find a solution.4:17: How to improve your retail business cash flow by 20% in 90 days. 6:00: When you go to trade shows, come with a strategic buying plan and budget.9:20: Using seasonality t...

    40 min

  4. 7 FEB

    Embarking on a Retail Journey: From Corporate Life to Entrepreneurship | Interview with Emily Benson

    In part one of this episode of Let’s Talk a Little Shop, Emilie talks to Emily Benson, Author & Founder, of The Boutique Training Academy, which provides professional retail training for up and coming retail businesses. In this episode, Emilie and Emily discuss:0:26: Empowering boutique owners to start, grow, and scale their businesses with solution-focused training programs.4:21: Transition from studying surface pattern design to working in retail merchandising.8:22:&nbs...

    35 min

  5. 16 JAN

    What Retailers and Brands Need to Know about Influencer Marketing | Interview with Tiffany Hardin

    In the second half of this interview, Emilie and Tiffany discuss the power of the creator economy, how to work with influencers, and the role of DEI when it comes to the creator economy and the larger trends driving modern culture. 0:22: The creator economy is worth ½ trillion dollars; 165 million creators joined the creator economy in 2022. 0:58: What you need to consider when using influencer marketing as part of your strategy. 3:26: Influencers help fill the top of your funn...

    40 min

  6. 8 JAN

    The Impact of the Creator Economy and Influencers on Retail in 2024 | Interview with Tiffany Hardin

    In this episode of Let’s Talk a Little Shop, Emilie talks to Tiffany Hardin of Gild Creative Group, an influencer marketing agency that works with BIPOC creators. Tiffany and Emilie discuss: 1:30: Build a business around relationships2:15: Building connections so ideas take root, that’s what influencer marketing is3:30: Aligning your company to cultural trends through the voices leading them5:15: Successful influences need to be able to create content that hold audience attention6:30: If...

    50 min

  7. 12/12/2023

    Fandom Events - How to Build Successful Live and Digital Experiences | Interview with Lance Fensterman

    In this episode of Let’s Talk a Little Shop, Emilie Lewis speaks with Lance Fensterman, CEO of Fanatics Events. Lance is the genius behind ComplexCon, the Star Wars Convention, and ComicCon NY. In this episode, they discuss: 2:40: How Lance fell into ‘Fandom’ event marketing4:00: You don’t know what you can learn when you say “YES”5:15: How Lance launched ComicCon NY, Pax, and the Star Wars events with Lucas Films06:50: What it takes to succeed in pop culture trade shows isn’t the same a...

    57 min

  8. 27/11/2023

    How AI is Shaping Digital Marketing for Retail Brands | Jeremy Bergstein, The Science Project

    Welcome to the latest episode of Let’s Talk a Little Shop. Emilie interviews Jeremy Bergstein of The Science Project. The Science Project is a digital innovation firm that works with world class brands such as Nike, Kiehl's. Uniqlo, Chanel, Calvin Klein, the Simon Group, Bloomingdale's, and Kate Spade to create digital experiences into physical store locations, and vice versa. In this episode, they discuss: 00:00: Meet Jeremy Bergstein02:58: What Makes a Brand Special03:44: What is a Con...

    41 min
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About

Welcome to Let’s Talk A Little Shop, a podcast created by ASD Market Week. Let’s Talk A Little Shop aims to help small retailers navigate the rapidly changing digital and real world landscapes. Whether you own a brick and mortar store or an etailer, we’ll provide tangible strategies to keep your cash register ringing. 

Information

  • Creator
    ASD Market Week - The Largest Wholesale Merchandise Trade Show in the U.S.
  • Years Active
    2022 - 2024
  • Episodes
    24
  • Rating
    Explicit
  • Copyright
    © 2024 Let's Talk a Little Shop | ASD Market Week
  • Show Website
    Let's Talk a Little Shop | ASD Market Week

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