Let's Talk a Little Shop | ASD Market Week ASD Market Week - The Largest Wholesale Merchandise Trade Show in the U.S.

In this episode of Let’s Talk a Little Shop, the ASD Market Team created a group podcast in order to discuss how ASD makes the magic happen for each show. The marketing teams talk about how to make the most of your ASD show experience. Whether you’re an exhibitor or an attendee, watch this video to learn how to use our online tools to find success at ASD, as well as navigate show floor during your time in Las Vegas. And also, get to know the team behind the largest wholesale merchandise ...

In this episode of Let’s Talk a Little Shop, Emilie Lewis speaks with Cole Daugherty, the SVP of Exhibitor Marketing for the Dallas Market Center, about his experience in the trade show industry. They discuss the importance of relationships, collaboration, and in-person events for the success of businesses in the wholesale trade industry.Highlights0:00: Cole Daughtery is the SVP of Exhibitor Marketing for the Dallas Market Center with over 20 years of experience in the industry.1:06:&nb...

In the second part of Emilie’s interview with Emily Bensen, turns to inspiration and education for small retail businesses, in this episode, they discuss:0:00: How mindset is everything. 3:32: That in order to solve a problem in your business, you understand the cause of the problem in order to find a solution.4:17: How to improve your retail business cash flow by 20% in 90 days. 6:00: When you go to trade shows, come with a strategic buying plan and budget.9:20: Using seasonality t...

In part one of this episode of Let’s Talk a Little Shop, Emilie talks to Emily Benson, Author & Founder, of The Boutique Training Academy, which provides professional retail training for up and coming retail businesses. In this episode, Emilie and Emily discuss:0:26: Empowering boutique owners to start, grow, and scale their businesses with solution-focused training programs.4:21: Transition from studying surface pattern design to working in retail merchandising.8:22:&nbs...

In the second half of this interview, Emilie and Tiffany discuss the power of the creator economy, how to work with influencers, and the role of DEI when it comes to the creator economy and the larger trends driving modern culture. 0:22: The creator economy is worth ½ trillion dollars; 165 million creators joined the creator economy in 2022. 0:58: What you need to consider when using influencer marketing as part of your strategy. 3:26: Influencers help fill the top of your funn...

In this episode of Let’s Talk a Little Shop, Emilie talks to Tiffany Hardin of Gild Creative Group, an influencer marketing agency that works with BIPOC creators. Tiffany and Emilie discuss: 1:30: Build a business around relationships2:15: Building connections so ideas take root, that’s what influencer marketing is3:30: Aligning your company to cultural trends through the voices leading them5:15: Successful influences need to be able to create content that hold audience attention6:30: If...