77 episodes

A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.

Let's Talk Shop Therese Oertenblad

    • Business
    • 5.0 • 32 Ratings

A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.

    Cheeky Zebra‘s first 5 stockists with Sasha

    Cheeky Zebra‘s first 5 stockists with Sasha

    Season 6 is coming to an end and in this episode, Sasha and I speak about how we both found the experience of working together and what she’s learned about growing her sales.


     


    We also set some goals for the next 6 months and talk about what’s been surprising and what’s worked and hasn’t worked.


     


    Growing your wholesale and your sales can feel lonely and challenging at times but remember that consistency and staying focused is the way to go. If you need help and would like to work together in 2022, please apply to work with me via my website.


     


    Please like and subscribe if you enjoy this episode and please feel free to leave us questions in the comments.








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    LINKS MENTIONED IN THIS EPISODE:


     


    https://www.southsearock.com/


    https://www.creasedcards.com/


    https://www.jeffandthesquirrel.co.uk/


    My wholesale courses: https://smallbusinesscollaborative.mykajabi.com/online-courses-beginners-guide


     


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    🔔 Subscribe for the latest! ➡️ https://bit.ly/letstalkshopYT


     


    🚀🍾 Let’s work together ➡️ https://www.smallbusinesscollaborative.co.uk/


     


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    Hello 🙋🏻‍♀️, I'm Therese Oertenblad and I help business owners start and grow their wholesale, get clear on their prices and margins and sell more.


     


    RESOURCES:


     


    FREE Canva line sheet template  ➡️ https://bit.ly/freebieYT


     


    FREE Third-party wholesale marketplace guide  ➡️ https://bit.ly/freebieYT


     


    ✏️For all my business tips and hacks ➡️ https://www.smallbusinesscollaborative.co.uk/blog


     


    💌Get my newsletter ➡️ https://bit.ly/3EfzIkZ


     


    📲Behind the scenes and tips on Instagram ➡️ https://www.instagram.com/small_business_collaborative/

    • 38 min
    Cold calling on retail shops to get more stockists with Sasha from Cheeky Zebra

    Cold calling on retail shops to get more stockists with Sasha from Cheeky Zebra

    Today we’re in Brighton where Sasha cold calls on shops in the hopes of getting some new stockists so that she can grow her wholesale business. 


     


    Cold calling, whether by phone, email, or in-person can be very scary but it doesn’t have to me. When it comes to cold calling practice really does make a huge difference, in particular, if you visit in person. 


     


    In-person cold calling will allow you to check if the store is a good fit before you approach and you will often find out the name of the buyer and get their initial reaction. 


     


    In between Sasha’s store visits, we do little mini-interviews about how it felt and we hope these will help you get more comfortable with cold calling and help you grow your business.


     


    We also visit one of Cheeky Zebra’s stockists and see the cards out in real life. 


     


    Next Monday we will be back with another episode where we will talk about where Sasha is now with her wholesale and how she hopes to grow it over the next half a year.


     


    Please like and subscribe if you enjoy this episode and please feel free to leave us questions in the comments.








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    LINKS MENTIONED IN THIS EPISODE:


     


    Sasha’s longest stockist: https://www.creasedcards.com/


    My wholesale courses: https://smallbusinesscollaborative.mykajabi.com/online-courses-beginners-guide


     


    ---------------------------------------------------


     


    🔔 Subscribe for the latest! ➡️ https://bit.ly/letstalkshopYT


     


    🚀🍾 Let’s work together ➡️ https://www.smallbusinesscollaborative.co.uk/


     


    ----------------------------------------------------


     


    RESOURCES:


     


    FREE Canva line sheet template  ➡️ https://bit.ly/freebieYT


     


    FREE Third-party wholesale marketplace guide  ➡️ https://bit.ly/freebieYT


     


    ✏️For all my business tips and hacks ➡️ https://www.smallbusinesscollaborative.co.uk/blog


     


    💌Get my newsletter ➡️ https://bit.ly/3EfzIkZ



    📲Behind the scenes and tips on Instagram ➡️ https://www.instagram.com/small_business_collaborative/

    • 17 min
    How to get started with your wholesale! - Get ready to contact retail buyers with Sasha from Cheeky Zebra

    How to get started with your wholesale! - Get ready to contact retail buyers with Sasha from Cheeky Zebra

    Since Sasha has done some wholesale in the past and had lost a bit/a lot of faith in it we needed to put the right foundations in place this time around to avoid costly mistakes and work way to hard for no return.


     


    We started from the very basics with setting Sasha’s wholesale terms and prices and then moved on to creating her new and much improved wholesale catalogue. Since Sasha’s range is so big, she basically has a greeting card for every occasion you may ever come across, and of course, in a brick and mortar store, it’s unlikely they could fit as many and such a big range could be overwhelming. As such, Sasha did a lot of work on refining her wholesale range to include all her bestseller before creating her catalogue.


     


    Remember to have a look over on Instagram as we wanted to show you the difference between Sasha’s old catalogue and the new one.


     


    In this episode of Let’s talk shop, we talk about:


    How to set your wholesale prices. 

    New catalogue vs. old catalogue, what Sasha do differently this time around?

    How to set your wholesale terms? Hint: you set your terms!


     


    Please like and subscribe if you enjoy this episode and please feel free to leave us questions in the comments.








    ---------------------------------------------------


     


    🔔 Subscribe for the latest! ➡️ https://bit.ly/letstalkshopYT


     


    🚀🍾 Let’s work together ➡️ https://www.smallbusinesscollaborative.co.uk/


     


    ----------------------------------------------------


     


    RESOURCES:


     


    FREE Canva line sheet template  ➡️ https://bit.ly/freebieYT


     


    FREE Third-party wholesale marketplace guide  ➡️ https://bit.ly/freebieYT


     


    ✏️For all my business tips and hacks ➡️ https://www.smallbusinesscollaborative.co.uk/blog


     


    💌Get my newsletter ➡️ https://bit.ly/3EfzIkZ


     


    📲Behind the scenes and tips on Instagram ➡️ https://www.instagram.com/small_business_collaborative/

    • 22 min
    How the F do I sell?!??! - What you need to know about wholesaling your products to retail buyers with Sasha from Cheeky Zebra

    How the F do I sell?!??! - What you need to know about wholesaling your products to retail buyers with Sasha from Cheeky Zebra

    In this continuation of us documenting Sasha’s wholesale journey, we speak about selling. 


     


    Insecurities around selling are very common and sometimes they show up in very strange ways. It’s very easy to make yourself very busy to avoid having to step outside of your comfort zone and sell your products.


     


    In this episode, we talk about how this showed up for Sasha and what tweaks we’ve made to her workweek to set her up for success so she can reach more retail buyers and get stocked in more shops.


     


    In this episode of Let’s talk shop, we talk about:


    What Sasha has done in the past to sell her products. 


    How we implemented a bit more structure to Sasha’s week and what that feel like. 


    What retailers to target and what to say?


    Mindset - insecurities to start and to continue to sell. How some insecurities show up in peculiar ways.

    How to reframe and prioritise selling and how a sales mindset changed how you showed up online.


     


    Please like and subscribe if you enjoy this episode and please feel free to leave us questions in the comments.


     


    ---------------------------------------------------


     


    🔔 Subscribe for the latest! ➡️ https://bit.ly/letstalkshopYT


     


    🚀🍾 Let’s work together ➡️ https://www.smallbusinesscollaborative.co.uk/


     


    ----------------------------------------------------


     


    RESOURCES:


     


    FREE Canva line sheet template  ➡️ https://bit.ly/freebieYT


     


    FREE Third-party wholesale marketplace guide  ➡️ https://bit.ly/freebieYT


     


    ✏️For all my business tips and hacks ➡️ https://www.smallbusinesscollaborative.co.uk/blog


     


    💌Get my newsletter ➡️ https://bit.ly/3EfzIkZ


     


    📲Behind the scenes and tips on Instagram ➡️ https://www.instagram.com/small_business_collaborative/


     

    • 32 min
    Wholesale - Don‘t make these mistakes with Sasha founder of Cheeky Zebra

    Wholesale - Don‘t make these mistakes with Sasha founder of Cheeky Zebra

    It’s not always that everything goes to plan when you try something new.


     


    When Sasha from Checky Zebra first started to wholesale her greetings cards she would have looked very successful to most of us, getting a big order from a well-known multi-chain card retailer but all was not as well as it might have looked on the surface. In reality, it was very stressful and in the end, Sasha had very little to show for all that hard work.


     


    This really put a damper on her wholesale experience and her focus turned to growing her business using Facebook ads instead and up until recently this worked really well until the ads for Father’s day flopped and Sasha’s sales fell off a cliff.


     


    Building a sustainable and successful business takes resilience and bravery and when something doesn’t go to plan it’s your ability to pick yourself up and admit that it’s not always unicorns and roses.


     


    Diversifying your sales channels can help you grow a much more resilient and sustainable business and over the last few months I have been mentoring Sasha to start to wholesale again and we documented her experience and can’t wait to share it all with you.


     


    In this first episode of Let’s talk shop, we talk about:


    Sacha’s previous experience wholesale with lots of funny stories!

    Sasha’s reluctance to do wholesale.

    And we set some goals for Sasha’s wholesale for this year and next.


     


    Please like and subscribe if you enjoy this episode.







    ---------------------------------------------------


     


    LINKS MENTIONED IN THIS EPISODE:


     


    Facebook ads expert: https://www.carlystringer.com/


    Sasha’s longest stockist: https://www.creasedcards.com/


     


    ---------------------------------------------------


     


    🔔 Subscribe for the latest! ➡️ https://bit.ly/letstalkshopYT


     


    🚀🍾 Let’s work together ➡️ https://www.smallbusinesscollaborative.co.uk/


     


    ----------------------------------------------------


     


    RESOURCES:


     


    FREE Canva line sheet template  ➡️ https://bit.ly/freebieYT


     


    FREE Third-party wholesale market place guide  ➡️ https://bit.ly/freebieYT


     


    ✏️For all my business tips and hacks ➡️ https://www.smallbusinesscollaborative.co.uk/blog


     


    💌Get my newsletter ➡️ https://bit.ly/3EfzIkZ


     


    📲Behind the scenes and tips on Instagram ➡️ https://www.instagram.com/small_business_collaborative/


     

    • 23 min
    Let's talk shop - What to do and not to do when sales are slow

    Let's talk shop - What to do and not to do when sales are slow

    Today’s episode of Let’s talk shop is a solo episode where I talk about what to do and what not to do when sales are slow to help you and motivate you to continue to grow your business.


     


    In the episode I share 10 to-do’s/don’ts:


     


    Check-in with your sales mindset.

    Stop comparing yourself to others and your sales to last year, normally the latter is something I tell you to do but last year was not a normal year.

    Make a sales plan, without targets you may never reach the goal.

    Get analytical.

    Check-in with your ideal customer. Where’s their mindset at?

    Don’t go down the discount hole without a plan and purpose.

    Give products a chance to sell.

    Focus on getting seen by more potential customers – are there any other sales avenues that you have not tried for your business.

    This time of the year is a great time to work on your business, whether that’s wholesale, marketing, SEO, processes, PR. What will help you make the most of the busy Christmas period.

    I think the future is bright for small businesses and especially British made products.

     


    Article mentioned in the episode: https://www.bbc.co.uk/news/business-57531716


     


    Waitlist for my courses:


    https://www.smallbusinesscollaborative.co.uk/start-to-wholesale


    https://www.smallbusinesscollaborative.co.uk/let-s-talk-sales-course


     


    If you enjoy the podcast, please leave a review over on Apple podcast as it really helps others discover the podcast too.


     


    If you want help with your wholesale please get in touch either on my website, by email or Instagram.


     


     


    Connect with me


    Website: https://www.smallbusinesscollaborative.co.uk/


    Instagram: https://www.instagram.com/small_business_collaborative/


    Free FB group: https://www.facebook.com/groups/letstalkwholesale


    Sign-up to my newsletter: https://view.flodesk.com/pages/5df908bbf68c9d00263c9c21


     

    • 20 min

Customer Reviews

5.0 out of 5
32 Ratings

32 Ratings

howdy gal ,

Lots of super helpful information for small businesses.

I absolutely love this podcast, a small business owner its sometimes difficult to find the right information, and I get so many really helpful ideas from Therese interviews. Definitely a must listen for independents!

Red_1970 ,

Fun and informative

I listened to the first three series over the space of about three months and I learned so much. I tend to listen to podcasts while I’m out walking and frequently had to stop to make notes because something I’d heard from Therese or her guest had sparked a new idea. I feel much better informed and more confident about wholesale (we’re at the very start of our journey) and I also love Therese’s friendly and approachable style. The problem I now have is if I ever meet her then to me she’ll be like an old friend, to her I’m a complete stranger and basically I’ll come across as a weirdo 🤣
Thanks Therese, this podcast is fab.

Char@&** ,

Fantastic informative podcast

This is such a brilliant podcast, I have learnt so much by listening and throughly recommend!

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