LinkedIn with Louise Louise Brogan

Episode Topic: Mastering LinkedIn Basics
Overview:
In today’s episode, we dive into the essential building blocks of using LinkedIn effectively, whether you're a new listener or a longtime follower.  We will emphasize the importance of revisiting the fundamentals to enhance your LinkedIn presence.
Key Highlights:
**Personal Profile:**
   - **Foundation:** Your personal profile is the cornerstone of your LinkedIn activities.
   - **Maintenance:** Regularly update your profile to ensure it accurately reflects your current roles and responsibilities. YouTube video on the top 10 ways to optimize your LinkedIn profile 
https://youtu.be/u-PsMjlZYIY?si=-EUGLZW5dgC0jnkR
 
2. **Building a Valuable Network:**
   - Focus on connecting with individuals who add value to your professional life, rather than expanding your network indiscriminately.
   - How to strategically unfollow of people who no longer align with your current interests or goals.
3. **Creating Consistent Content:**
   - **Engagement:** Leverage video content to engage with your audience, sharing expert tips and advice.
   - **Strategy:** Develop a content strategy that includes creating short, impactful videos to enhance visibility and engagement.
4. **Engaging with Your Community:**
   - Active participation in discussions and personal interactions on LinkedIn can lead to meaningful connections.
   - Engagement should be reciprocal; focus on interactive communication rather than one-sided conversations.
5. **Company Page:**
   - **Visibility:** Even solopreneurs should maintain a company page to increase their chances of being discovered by potential clients.
   - **Branding:** A company page allows for additional branding opportunities and showcases your professional offerings.
**Additional Resources:**
www.youtube.com/c/linkedinwithlouise
www.louisebrogan.com/webinar 
 

LinkedIn company pages dashboards have had a makeover! 
 
Learn what is what, how to find what you need, and how your Company can use the new Dashboard effecitvely.
 
We also cover the new features for LinkedIn Premium Company Pages and I share what features I like best
 
Today's Actions for all company pages
Featuring top content to increase reach
Simplifying content sharing with RSS feeds
Utilizing notifications for consistent posting
Premium features like custom call-to-action buttons, visitor insights, and custom testimonials
How to draft posts with AI assistance
Growing followers faster with auto invites
We walk you through setting up these features, sharing insights on how they can benefit your business, and providing tips on how to get the most out of your LinkedIn company page.
Whether you're using the free version or considering premium, this guide will help you enhance your LinkedIn presence and attract more B2B clients.
 
Full video walkthrough - https://youtu.be/bjs0W9Qa-mM

Learn how to unlock LinkedIn success with these tips and strategies. Stay updated with the latest LinkedIn news and optimize your profile for maximum visibility and networking opportunities! Join Louise and Karen for their quarterly catchup on all the new stuff happening on LinkedIn - from Australia to N.Ireland
 
LinkedIn VIP Sessions with Louise - www.louisebrogan.com/linkedinvip
LinkedIn Video Visibility Package - www.louisebrogan.com/the-visb
LinkedIn Training Workshops - https://louisebrogan.com/linkedin-training-for-corporate-teams/

In this episode, host Louise Brogan sits down with Adina Jipa, Founder and CMO of SocialInsider, to discuss the insights from the 2024 LinkedIn Benchmarks report. Discover the latest trends, strategies, and analytics that are shaping LinkedIn as a go-to marketing tool for B2B brands.
**Key Highlights:**
- LinkedIn's Engagement Surge:
  - LinkedIn has seen a 44% year-over-year increase in engagement rates, becoming a crucial platform for business marketing.
  - The platform fills the gap left by changes on Twitter/X, attracting more content creators and businesses.
- **Rise of the Creator Economy:**
  - LinkedIn allows individuals to become creators, achieving high engagement with their audiences.
  - Businesses are investing more in LinkedIn due to the growing user base and engagement opportunities.
- **Effective Content Types:**
  - Multi-Image Posts: These posts have the highest engagement rate on LinkedIn, outperforming carousel posts.
  - Videos: The most shared content type, essential for a diverse and engaging content strategy. Videos should be under ten minutes and can be broken into shorter clips for better engagement.
  - Polls: Generate the highest impression rates, useful for research, audience insights, and content generation.
- LinkedIn Groups vs. Newsletters:
  - LinkedIn groups are less effective for engagement and impressions.
  - The newsletter feature is recommended for better brand visibility and audience engagement.
- Posting Frequency and Strategy:
  - Brands have increased their LinkedIn posting frequency by 10% in 2024.
  - Aim to post at least once per working day, using a mix of text, multi-image posts, and videos.
  - Limit posts with external URLs to keep the audience engaged on LinkedIn.
- Leveraging Employee Networks:
  - Employee advocacy can significantly boost post interactions. Educate and encourage your team to create and share content on LinkedIn.
  - Consider starting with the sales team and expanding to other departments.
- Caption Length Insights:
  - Shorter captions work best with multi-image posts.
  - Experiment with caption lengths for other post types to see what resonates with your audience.
**Top 2024 LinkedIn Benchmarks:**
1. 44% increase in LinkedIn engagement rate Year-over-Year.
2. Multi-image posts generate the highest likes and comments.
3. Videos are the most shared content type.
4. 10% increase in brand posting frequency.
5. Polls have the highest impression rate.
6. Multi-image posts with short captions achieve the highest engagement.
Watch the Full Interview
For more detailed insights, watch the live interview between Louise Brogan and Adina Jipa https://youtube.com/live/t6jop2cHens
Resources Mentioned:
- [The Magic of Employee Influence] by Ivana Brutenič and Kristína Cichý Kováčiková - A guide to activating employee ambassadors on LinkedIn.
Follow Us
- YouTube: www.youtube.com/c/linkedinwithlouise
- LinkedIn: www.linkedin.com/in/louisebrogan
Subscribe and Review:
If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us create better content for you.
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**Contact Information:**
For inquiries, reach out to us at team@louisebrogan.com 
 

I would like to reset the room for you today.
How do you currently view LinkedIn?
Somewhere people are constantly selling to you?
Does this sound familiar?

People are sending you spam messages. A lot of people seem to be using AI to write their posts You are tempted to download one of those third party plug in things others talk about - you know - they send automatic messages for you, find people and then all you have to do is get them on a call? You don't really have time to do this stuff so you just scroll through the feed and click the like button a few times  
What if it could be different? What if you looked forward to checking your LinkedIn? Catching up with your network, reading some interesting posts and maybe even attending a LinkedIn audio once a week?
We don't need to run before we can walk. I am not suggesting you start broadcasting a weekly live show yourself. But I would love you to feel comfortable posting once or twice a week. And every time you open the app on your phone, you recognise the person in the newsfeed and enjoy commenting on their content.
Shall we do this? I am going to write a series of newsletters aimed at helping you. The individual.  And record these accompanying podcasts.  

These newsletters are going to be based on a theme - how to approach LinkedIn as though it were your next in-person industry event.
We are not eating the whole elephant today - let's just start with the first step - preparation.
 
To subscribe to the newsletter - https://www.linkedin.com/posts/louisebrogan_linkedinwriting-newsletter-linkedinforrealpeople-activity-7162379067667795968-fFNl?utm_source=share&utm_medium=member_desktop
 
www.louisebrogan.com 

Gus Bhandal, the founder of M Guru, a digital marketing agency in central England, shares his journey from studying marketing in 1996, through various roles and experiences, to starting his agency in 2017.
 
His unique approach to leveraging social media for business growth, especially LinkedIn, has positioned him as a go-to expert in the field (in Birmingham ;)) Gus discusses his pivot from running a popular pub to focusing on digital marketing, emphasizing the importance of social media in attracting customers. As the pandemic increased reliance on digital platforms, Gus's expertise in LinkedIn became highly sought after, marking his deep dive into the platform around 2020.
 
Throughout the conversation, Gus shares valuable insights on LinkedIn's power in building communities, personal branding, and the significance of attending industry events for networking.
He also touches on Uplift Live, an upcoming LinkedIn-focused conference he's co-organizing, designed to delve deep into effective LinkedIn strategies with top experts in the field.
 
**Key Takeaways:** - Gus Bhandal's rich background in marketing and his transition from hospitality to digital marketing.
The impact of the pandemic on the surge in demand for LinkedIn training. - The essence of LinkedIn for professional networking and community building. - The significance of attending industry events for personal and business growth. - A preview of Uplift Live, the must-attend LinkedIn conference for deep strategic insights.  
 **For More Information:**
To learn more about Gus Bhandal and his work, find him on LinkedIn or visit the M Guru website. 
 
For those interested in attending Uplift Live and possibly securing a discount, visit [uplift-live.com](http://uplift-live.com) and mention being a friend of Louise. Join us in Birmingham on March 21st for Uplift Live for an immersive day of learning and networking with LinkedIn aficionados.