Lissa Talks Print on Demand Lissa Chandler

Unique Ways to Market Your Print on Demand Business

Welcome to my limited series on Print on Demand! In our fifteenth (and final!) episode I discuss:
10 Ways to Market Your POD ShopHow More Advertising = More RecognitionMarketing Within Your GenreWanna know this episode in one quote? I got you!

"When you’re new to business, ads can feel like a bad word. When you’re new to POD, niching down can feel like a bad word. One great thing about POD is that you don’t really need to niche down completely, especially if you’re selling on a platform. However, the more niched down you are, the easier it’s going to be to market.
Here’s what I mean! If you sell floral wall pennants with cute positive affirmations, you can easily start to brainstorm your dream customer. If you sell wall pennants and pillows and candles with no repeat designs or repeat themes, it will be harder to market what you’re creating. See this as an opportunity! The more you build your shop, the more opportunities you’re going to have, both in advertising and overall growth."

NEW EPISODES EVERY MONDAY: January 8th to March 11th, 2024 . After that? We're just playing it by ear.

*Marked explicit in case there are swears! I don't think there are any on this one, though!

Mockup Photos | Your Photographer Mom Podcast | Photography Website | Instagram

Opal and June Mocks: Use the code LISSATALKSPOD for 20% off!

And best of all? Three free mocks!

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More Information + Links About Print On Demand!
Total Disclosure: A few of these are affiliate links.

Literally forever obsessed with Printify. I use Printify for all of my print on demand printing and I'll never stop singing their praises. They're incredible!

For design work, I'm totally in love with Canva and also love finding extra artwork + fonts on Creative Fabrica and Creative Market.

For photography, I shoot with a Canon R6 and most of my mockup photographs are taken with the 35L or 50L. I do all of my editing in Adobe Lightroom and have since 2011! It's my jam!


Support the show

How To Spot AI Mockups When Using Mockups with Your Print on Demand Designs

Welcome to my limited series on Print on Demand! In our thirteenth episode, I discuss ways to spot AI mockup photographs. Here's the biggest ways to spot them!
Hands Look WonkyNo Models Look The SameSomething is "Off"Everything is Overly SmoothLook Closely at Each ItemNOTE: I am not here to bash AI. As a longtime photographer, though, I thought it would be helpful to address the ways I spot AI images.

Wanna know this episode in one quote? I got you!

"When you’re working with mockups, know that sometimes things are going to vary. For example, the color of a sand sweatshirt is going to look different in a brightly lit photo with a white backdrop than a sand sweatshirt on a dark background lit with a flash. With AI, though, we’re not talking about differences like this. Instead, we are talking about ways to spot AI when looking for your mockups. 
As a mockup seller, I’ve noticed an uptick of messages where customers wanted to double check that no AI was used in my mockups. I’ve also noticed an increase in conversations where my customers have felt disappointed when they bought another seller’s mockup only to realize later that it is completely AI generated. Here's the ways I spot 'em! "
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NEW EPISODES EVERY MONDAY: January 8th to March 11th, 2024 . After that? We're just playing it by ear.

*Marked explicit in case there are swears! I don't think there are any on this one, though!

Mockup Photos | Your Photographer Mom Podcast | Photography Website | Instagram

Opal and June Mocks: Use the code LISSATALKSPOD for 20% off!

And best of all? Three free mocks!
Support the show

Mockup Photographs in Print on Demand

Welcome to my limited series on Print on Demand! In our twelfth (dang!!) episode, I talk about my experience as a photographer who shoots mockups and sells Print on Demand items. Here's some topic we discuss!
Don't Overthink Your MockupsSimple Sells But Trends Do, TooUsing Mockups for a Cohesive VibeHow I Use Mockups in My Print on Demand BusinessIt's Okay to Use Different Mockups for Different ThingsReal Items MatterUnderstanding Item  Colors in Mockups20% Off Code for My Mockup Shop (Opal and June Mocks!)Wanna know this episode in one quote? I got you!

"Ask yourself: What kind of product images are you drawn to? Subdued, minimalist images? Flashy images? Images with a lot going on? There’s a lot of information that simple sells and, while simple does sell, personality sells, too. Which is more your vibe? Do you like bright colors? How do you want your customer to feel when they see your mockup images? What kind of mockup best reflects your design? All these things will contribute to the style of mock you want. The possibilities are really endless!!"

Want a super quick mockup tutorial? Fantastic!

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NEW EPISODES EVERY MONDAY: January 8th to March 11th, 2024 . After that? We're just playing it by ear.

Mockup Photos | Your Photographer Mom Podcast | Photography Website | Instagram

Opal and June Mocks: Use the code LISSATALKSPOD for 20% off!

And best of all? Three free mocks!
Support the show

All About Reviews in Your Print on Demand Business

Welcome to my limited series on Print on Demand! In our eleventh episode (and first bonus episode!), we totally dig into reviews. Here's some of our topics!
Most Reviews Are Amazing!Take a Deep BreathA Bad Review is Not The End of Your ShopEveryone is Going to Have Their Own BiasKnow Your PlatformKnow When You are Going to RespondHave Form ResponsesHow to Improve Customer Experience 
Wanna know this episode in one quote? I got you!

"When you get a negative review, it can feel like a gut punch. While negative reviews can sting, know that sometimes they have nothing to do with you. Sometimes people are just having a bad day and leave a bad review. Also, sometimes people click the wrong stars and sometimes people leave a bad review when they know something is their fault or if something about the item was different than they expected, even if it was listed.

... "If you are seeing a consistent problem in your reviews, there is probably something going on. If you aren’t seeing a consistent problem, there probably isn’t a lot to worry about."

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NEW EPISODES EVERY MONDAY: January 8th to March 11th, 2024 . After that? We're just playing it by ear.

Mockup Photos | Your Photographer Mom Podcast | Photography Website | Instagram

Opal and June Mocks: Use the code LISSATALKSPOD for 20% off!

And best of all? Three free mocks!

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More Information + Links About Print On Demand!
Total Disclosure: A few of these are affiliate links.

Literally forever obsessed with Printify. I use Printify for all of my print on demand printing and I'll never stop singing their praises. They're incredible!

For design work, I'm totally in love with Canva and also love finding extra artwork + fonts on Creative Fabrica and Creative Market.

For photography, I shoot with a Canon R6 and most of my mockup photographs are taken with the 35L or 50L. I do all of my editing in Adobe Lightroom and have since 2011! It's my jam!

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Have a question about anything?
Support the show

Social Media and Selling on Your Own Website for Print on Demand

You've established your shop and figured out what works best for you and your awesome customers. What's next? 

Here's a few of our topics for today!


Platform Selling v Your Own WebsiteDriving Your Own TrafficUsing a Blog on Your Website for SEOUsing Social MediaWanna know this episode in one quote? I got you!

"The biggest difference between selling on a platform versus your own website is this: If you’re on a platform, the traffic is there. If you’re on a website, your traffic is from you. The other big difference? You typically have more control over your website."

Thank you so much for being here! This is the LAST scheduled podcast episode for this series but I do have a few bonus episodes coming out over the next couple of weeks. You've got this!! Can't wait to see what you create!

NEW EPISODES EVERY MONDAY: January 8th to March 11th, 2024 

Mockup Photos | Your Photographer Mom Podcast | Photography Website | Instagram

Opal and June Mocks: Use the code LISSATALKSPOD for 20% off!

And best of all? Three free mocks!

--------

More Information + Links About Print On Demand!
Total Disclosure: A few of these are affiliate links.

Literally forever obsessed with Printify. I use Printify for all of my print on demand printing and I'll never stop singing their praises. They're incredible!

For design work, I'm totally in love with Canva and also love finding extra artwork + fonts on Creative Fabrica and Creative Market.

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Have a question about anything? Contact me here!
Support the show

Expanding Your Niche in Print on Demand

Focusing on a niche means you'll eventually run out of ideas, right? Wrong! Lol.
In this episode, we'll talk all about how to expand your niche across multiple design styles and genres. Here's some topics we discuss!

Don't Get Obsessed with Niches
How I Niche To a Feeling
Don't Feel Constricted By a Niche
How a Design Style + Series Can Help You Expand
Unique Ways to Expand Your Niche

You can see my Print on Demand Etsy shop here!

"Since I’ve been involved in Print on Demand, I have seen so many negative comments that the items aren’t unique. And, while there is occasionally some truth to that, I love Print on Demand because we can really just create whatever you want to create.

If you’re listening to this, that might mean that you really just want to create shirts with rainbows. It might mean you want to make shirts with minimal text that say ridiculous things like “I like salt and pepper but paprika is better”. Is that a shirt I’d wear? No. Is it something I could totally see a funny cook wearing? Absolutely!

Your niche isn’t just about a certain type of item or a certain occupation or interest within an interest. Your niche is about YOU. What do you like? What is fun for you to create? How can you make this work with whatever is selling on your shop?"

Your Photographer Mom: More About Niching Down!

NEW EPISODES EVERY MONDAY: January 8th to March 11th, 2024 

Mockup Photos | Your Photographer Mom Podcast | Photography Website | Instagram

Opal and June Mocks: Use the code LISSATALKSPOD for 20% off!

And best of all? Three free mocks!

--------

More Information + Links About Print On Demand!
Total Disclosure: A few of these are affiliate links.

Literally forever obsessed with Printify. I use Printify for all of my print on demand printing and I'll never stop singing their praises. They're incredible!

For design work, I'm totally in love with Canva and also love finding extra artwork + fonts on Creative Fabrica and Creative Market.

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Have a question about anything? Contact me here!
Support the show