Lives of Tomorrow WGSN

A conversation about the future of fatherhood with CEO of WGSN Carla Buzasi and US YouTuber Rob Kenney.
Rob launched his series ‘Dad, How Do I?’ after struggling dealing with the pain of an absent father. He posts tutorial videos to help other dads fill gaps in their knowledge to teach their kids and now has over 4 million followers. 
Rob talks about the future of fatherhood, how online communities can help fathers and how it makes him sad that his followers ask him simple things like how to tie their shoe laces.

Who would have thought that veganism and tattoos would end up being mainstream? And what will be the next thing that moves from the fringes to the masses? This episode just might give you the answers.
Carla Buzasi, CEO of WGSN is joined by award-winning business columnist and brand consultant  Helen Edwards to discuss how tomorrow's brand growth will come from the fringes and how to get there first. In her latest book, "From Marginal to Mainstream," Helen outlines strategies for identifying and capitalising on emerging trends and subcultures. 
Expect to hear Carla and Helen discuss the rise of veganism, Helen’s forecast of emerging trends and how to stay ahead of the curve and succeed in the ever-changing world of business.

Have you taken a break from social media due to screentime overload and toxic media? 
You're not alone. As mental health becomes a priority, social media platforms are stepping up with resources and solutions to promote a "care culture". 
In this episode, mental health advocate Jorge Alvarez shares his journey and how he's working with platforms like Tik Tok and Instagram to make social media safer and more inclusive. We also explore the future of care culture, what form it will take within apps and predict how this will impact creators and users.
Join WGSN CEO Carla Buzasi as she interviews Jorge and explores the rise of the caring economy, it’s future and the importance of digital rest stops for creators and users alike. Discover how social media care culture can improve our wellbeing and communities, both online and offline.

How much do you think of the planet when planning a trip away?
In this episode of Lives of Tomorrow, Carla Buzasi sits down with sustainable travel pioneer Sonu Shivdasani OBE to talk the future of travel.
Sonu is CEO and joint creative director of the sustainable Soneva resorts brand.
Carla and Sonu recently published a white paper The Future Traveller, a joint project between WGSN and Soneva. The report focuses on the evolving demands of tomorrow's traveller who wants a more sustainable approach to their travel options. White paper available here - https://bit.ly/3MGcnQT

By 2033, it's likely that robots will take over household chores such as cooking, cleaning, and washing. With this automation, family members may even be able to have personalised meals without the kids complaining.
According to research conducted by Oxford University, AI is predicted to save 40% of the time we currently spend on household work. In this interview with Professor Ekaterina Hertog, lead researcher behind the study, Carla Buzasi explores what this means for the future and how AI will impact jobs. Additionally, they discuss how robots will handle the knowledge they learn about us when they enter our homes.

Will TV ads still be around in the future? Will we get more personalised ads? And will AI be able to make commercials where a gorilla is playing drums to a Phil Collins tune? Simon Cook, the CEO of Lions, organisers of Cannes Lions - the international festival of creativity - joins Carla Buzasi to discuss the future of advertising. They delve into the world of brands and the constantly evolving ways to reach and engage younger audiences who have more nuanced expectations than the older generations.