Market Mentors Matt Dodgson

It's been a crazy busy year for so many of us, so I'm currently away on holiday enjoying some downtime.

Hence there's no episode this week, but I wanted to take the opportunity to give you a short update on what we've got in the pipeline.

Have a great week everyone and catch you soon.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Many modern marketing strategies are prioritising demand generation over lead generation, taking a far more customer-centric approach, and achieving great success. 

An example of this is Cognism, a company that has recently increased its inbound pipeline four times over by embracing demand generation. 
In this episode, Liam Bartholomew, Global Head of Demand Generation, tells us the story of how Cognism has quadrupled its inbound pipeline by shifting from lead gen to demand gen. 

They cover;
Why Cognism wanted to shift from lead generation to demand generation in the first placeThe concerns senior leadership had with shifting focus away from pure lead generationHow the day to day role of the Demand Gen team changed with this shiftThe metrics Cognism now tracksThe results they've seen from this shiftWhat the team are working on now to improve their results furtherWhat the first few hires Liam would make into a marketing team to execute a demand gen strategy like Cognism doesWhat skills and attributes a demand generation marketer need to be a success [Cognism are currently recruiting]And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Events have long been an important part of a well-rounded marketing strategy, especially in the B2B space. 

But as technology has evolved, and the global trend of remote working has emerged, B2B events have changed a great deal over the last few years. 

So with this change and the emergence of hybrid events, how should you tackle event attribution?
In this week’s podcast episode, Jon Kazarian shares valuable guidance on how to tackle event attribution to help you achieve your marketing and sales goals, and grow your business.

We cover;
Why events are still a great play for B2B companies looking to grow and win more businessWhat the problem has been with event attribution in the pastFor anyone about to run an event - what sort of data should they be collecting and why?How Jon recommends marketers focus on attributing leads and revenue to eventsThe biggest mistakes people make when trying to attribute revenue to eventsThe types of events that are seeing the most success right now Tools or tech that you’d recommend to event marketers to help with attribution?The skills and attributes Jon would look for if he was hiring for an events marketer in the B2B Tech spaceAnd so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

In the current B2B tech sector, your customer journeys are often long, complex, and happening across a variety of different channels and touch-points.

As a result, marketing attribution has become increasingly challenging, but also increasingly important in helping us understand where our marketing strategies are succeeding or failing.

In this episode, Steffen Hedebrandt, Co-Founder and CMO of Dreamdata, discusses with Matt Dodgson how to use attribution to improve your marketing performance in the B2B tech sector. 

They cover;
Why attribution is so important for B2B marketers todayWhat's wrong with how some B2B companies tackle attributionThe drawbacks for B2B companies of relying on Google Analytics for attribution The key aspects you need to get right to improve attributionSteffen's views on how tracking might be affected now cookies are being restrictedHow to approach dark social when trying to report on metrics The demand generation tactics that are working well for Dreamdata right nowWhat skills and experience Steffen looks for when hiring into his teamAnd so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

From early-stage start-ups to large enterprises, B2B tech companies are currently investing heavily in product marketing, whether that’s hiring their first person or building a whole team.

But many of those businesses – and the candidates they’re hiring – are still unsure how to get product marketing right, especially in such a fast-moving, competitive tech landscape.

In this podcast, Ashruti Singh, Director of Product Marketing at SAP, shares some valuable advice and guidance to help you succeed with product marketing today.

They cover;
Why product marketing is exploding right nowHow the responsibilities of product marketers is evolvingWhat product marketing can bring to a company that doesn't already have itWhat's important to product marketing job seekersWhat the 'red flags' are for product marketing job seekersWhat jobs people could transition into product marketing more easily fromInterview tips for product marketersHow product marketers should position their contribution in interviewsAnd so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

In a recent podcast episode, one of our guests defined product marketing as, “The function that helps you carve out a space for your business or product to compete in.”
Sounds important, right? Well, most of the companies currently leading the way in the B2B tech sector would agree. That’s why we’ve seen a steep rise in tech businesses hiring for product marketing roles recently, demonstrating the growing value of this relatively new discipline.
Today’s guest, Liza Collin, named one of the world's 50 most influential product marketeers by the Product Marketing Alliance, talks to Matt Dodgson about how to create and win the case to start a product marketing function in your business, and how to make sure it succeeds.
They cover;
Why your B2B Tech company should have a dedicated product marketing function in the first placeHow product marketers at Visma are trained up and supported in their roles so they make the impact they canWhat a product marketer at Visma is responsible forWhat background and experience Liza recommends your first product marketing hire should haveTips for marketing generalists when interviewing product marketing specialistsHow to setup your first product marketer for successChallenges with measuring a product marketers success in the jobReasons why product marketing can fail and how to avoid itAnd so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.