9 episodes
Market Ready Market Ready Podcast
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- Business
Market Ready is a podcast about how companies bring products to market. This business podcast will give you a deep dive into the world of product marketing: what it is, how to land a job as a product marketer, and what a PMM actually does on a daily basis. Co-hosts Jeanette Jordan and Miyishia Slay will share lessons we’ve learned leading product launches for over a decade at startups and large tech companies such as Google, eBay, Samsung and Intuit.
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How to Work with Other Marketers
On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss how to work with other marketers. We bust the myth that marketing is a ‘one size fits all’ function and discuss the many functions within the marketing team. We also talk about how you should consider the overall brand as you’re launching a product and how to consider the user experience when it comes to planning out your marketing campaigns.
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How to Work with Sales
On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss how to work with sales. We open up the episode by defining sales enablement and discussing how that differs if you are working in a B2C or B2B product marketing role. We also talk about how to get aligned with sales goals and we close out the episode by giving you tips on how to work with “problematic” sales reps.
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How to Build Credibility with Product Management (PM)
On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss how to build credibility with product managers (PMs). We provide tips on how to build strong relationships, manage conflict and how to educate your product management team about marketing. We also share some of the top reasons product managers and product marketers have conflict.
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How to Execute a Go-to-Market (GTM) Plan
On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss part two of how to execute a go-to-market (GTM) plan. We share our thoughts on how to manage project updates, what stakeholders to keep informed and highlight useful project management tools. We also share what happens when your launch doesn’t go as planned.
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What is a GTM (go-to-market) Plan?
On this episode, co-hosts Jeanette Jordan and Miyishia Slay provide a detailed description of a go-to-market (GTM) plan. We provide a step-by-step walkthrough defining all of the elements of a GTM from product definition to sales training. We give real world examples on how to define product testing phases as well as success metrics for your launch.
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A Day in the Life of a Product Marketing Manager (PMM)
On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss what Product Marketing Managers (PMM) do on a regular basis. We reinforce the skills you need to be a Product Marketing Manager and share practical examples of why these skills are useful. We provide an in-depth look at the other teams you work with on a regular basis and how you build strong relationships with your partners.