66 episodes

A team of Marketing Experts discusses important marketing topics for small businesses with guests and each other. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, and Marketing Analytics and Return on Investment

Marketing Guides for Small Businesses Marketing Guides for Small Businesses

    • Business

A team of Marketing Experts discusses important marketing topics for small businesses with guests and each other. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, and Marketing Analytics and Return on Investment

    Power Partnering: How To Achieve 24X More Business Growth In 1 Year

    Power Partnering: How To Achieve 24X More Business Growth In 1 Year

    You know, you don’t have to do this thing called New Business Development alone.


    Especially not as a small business owner.


    The secret sauce is not in going to more events and drinking a lot more coffee with people but actually developing deeper relationships with what we call Power Partners.


    We cover:


    What is a Power PartnerHow to become a Power PartnerMistakes to avoidVirtual Power Partners

    Join in and learn how to use this valuable tactic for the months and years to come to help grow your business.

    • 45 min
    Zach Anderson on Website Lead Capture, Speed of Response, and Text Message Marketing

    Zach Anderson on Website Lead Capture, Speed of Response, and Text Message Marketing

    We’re excited to be talking with Zach Anderson of MoLoMedia about:


    Website Lead CaptureSpeed of ResponseText Message Marketing

    Learn the answers to help your own company's website presence. We asked Zach:


    What does text-enabling your website mean and why is it so important?Is it possible to use a web text widget to call or text someone in a company or even contact different people or departments?Why is the speed of response from the business so important? What’s the difference between SMS and MMS?Does text message marketing work for any business? How do you get people to opt-in to your text message marketing list?How do automated text messages campaigns work? How important is it to use a text message marketing system to communicate with leads and customers? Couldn’t a business just use their cell phone?Why do most businesses fail with the text message marketing that comes with something like a Point of Sale (or POS) system?How important is it to be able to track revenue by campaign and by phone number? Are there any other metrics that show how effective text campaigns are?

    Join in for an informative episode and learn the power of text message marketing for your own business.

    • 34 min
    Is Your Website Stale? Why Refresh Your Website Content?

    Is Your Website Stale? Why Refresh Your Website Content?

    Nobody likes stale bread and nobody likes a stale website, not your prospects, your customers, and definitely not Google.


    You may be asking yourself ‘what makes a website stale, why does it matter, and how can I freshen it up’.  So let’s get fresh today and jump into this important topic.


    We cover:


    Broken LinksOutdated Copyright StampsNot Enough InformationNo Call to ActionAnd more

    Join in and learn what to look for on your own company website and see what quick fixes you can do today and which updates you may need to call in a professional for.

    • 42 min
    John Jantsch Book Interview - The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth

    John Jantsch Book Interview - The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth

    John Jantsch of Duct Tape Marketing fame drops by for a lively interview about his latest book.


    The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth is available widely in bookstores and online.


    The Guides interview John who continues his practical advice for business owners.


    It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers.


    Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning.


    The Ultimate Marketing Engine promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.


    Introducing the Customer Success Track


    The Ultimate Marketing Engine introduces an innovative new approach to marketing strategy that will transform how owners view their business, their marketing and perhaps, even how they view every customer.


    We covered:


    Why strategy must come before tactics.How to narrow your focus and choose only ideal customers.Why no one wants what you sell – and what they actually want.How to use story and narrative as the voice of strategy.How to construct the perfect customer journey.How to grow your business with your customers.

    Play the episode!

    • 37 min
    Marketing Trends You Need To Be Aware Of

    Marketing Trends You Need To Be Aware Of

    Important and relevant marketing trends covered in this podcast include:


    Mobile-first - what that means Voice search - what is it?Google Analytics - always the "go to"?Online upsells, downsells and bumps and what that meansSetting your company apart from the competitionChat botsMarketing automationLocal search

    There are a lot of topics covered, but all in a practical and sensible way. Tune in to find out more.

    • 56 min
    Burned by Your Last Marketing Agency? Here's What to do Next...

    Burned by Your Last Marketing Agency? Here's What to do Next...

    This episode we tackle the unfortunate situation some business owners face, and that is what to do when you felt like you've been burned by your marketing, SEO, web developer or branding agency.


    By "burned" we mean that they could have taken your money without delivering services, done a bait and switch or left you with a bug-infested website. Nevertheless, your company paid good money in good faith for good services you feel you didn't get and now you feel burned.


    So how do you ever trust a marketing or advertising vendor again? Sounds dramatic, but we’ve all been there.


    In this episode, we tackle this thorny topic and give some help to our marketing wounded and get them some reliable ways to evaluate their next marketing company and set them up for success.

    • 44 min

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