Marketing in the Madness Street Agency

Janine Jacobs is changing the world of work as we know it.

Now Co-Founder of HappyHQ; a culture consultancy, Janine has a background in marketing working with brands such as PepsiCo, Nestle, Bupa, Hilton and the Queen of Shops herself - Mary Portas! 🛍️

 Janine is here to wave the flag for why marketing to your employees is just as important as marketing to your customers.

Who knew that employees are not only the face of the brand, but also your biggest advocates!?

❌But this episode isn’t all sunshine and rainbows! 🌈

It does get controversial when it comes to the topic of generational divides in the modern workplace and this time Gen Z are on the chopping block.

Just how do we balance company values with Gen Z expectations? 🤔

From debunking Gen Z stereotypes to unravelling the mysteries of employee engagement, we’re serving up the ultimate guide to cultivating a culture that breeds success.

Janine also provides practical tips for defining your company values in a way to attract top talent, and how to bridge the gap between old and new schools of thought to create a truly inclusive culture for all.

In this episode you’ll discover:

💰Why internal marketing is crucial for your bottom line
✨The untapped potential of Gen Z.
👥Why bridging the workplace generational gap is not only essential but downright lucrative.
🚀Why setting clear company values isn’t just a suggestion - it’s a game-changer!
☀️Why businesses MUST prioritise the happiness of their team if they want to thrive in today’s competitor landscape.

Janine Jacobs
Co-Founder of HappyHQ: https://www.linkedin.com/in/janinejacobs1111/
https://happyhq.co.uk/
Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Ecosystems are on the rise across the industry right now, so on this week's episode of  Marketing in the Madness, host Katie Street welcomed David Nisbet,  Agency Ecosystem Partnerships, EMEA at Stripe and Josie Klafkowska, Global Partner Marketing Director at VML to join her as they delve into the dynamic world of marketing ecosystems and uncover the true power of partnerships through insights from VML & Strips very own ecosystem.

The trio unpacks the transformative power of leveraging partnerships and ecosystems to enhance marketing efforts and accelerate business growth. Highlighting how integrating brand experience with customer and commerce journeys facilitates growth for clients worldwide AND MUCH, MUCH MORE. 


The episode is FULL of practical insights into building and nurturing effective ecosystems and partnerships: With Katie, David, and Josie sharing real-world applications and strategies that have proven successful in their respective roles. 

Topics Covered:
👥 The shift to more human B2B marketing approaches 
👷🏻 Building relationships through "Go to Network" strategies
🛍️ Understanding different buyer personas in organisations
🚀 Leveraging partnerships for pipeline creation and customer success
📊  Collecting first-party data through value exchanges
💃 Using events to nurture relationships and build communities
💰 Microsoft's 95% revenue attribution to partnerships

🎧 Tune into this week's episode for a deep dive into making ecosystem partnerships work to your advantage in the ever-evolving marketing landscape.


Disclaimer:

Opinions shared in this podcast are those of David Nisbet and not in any way affiliated with the viewpoints and opinions of Stripe

Opinions shared in this podcast are those of Josie Kalfkowska and not in any way affiliated with the viewpoints and opinions of VML



Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

This week's Female Leadership Content brings to the forefront, the fabulous Janine Jacobs who is changing the world of work as we know it! 🚀

Janine is the Co-Founder of Happy HQ and helps companies put their people first and create a culture that their people truly want and need to make great and magical things happen.  🪄

She's also a Girls' Network mentor, helping teenagers from disadvantaged backgrounds see their futures in a more positive light, gain essential skills and build confidence. ✨

Which is why Janine ia s perfect guest to help us lead the way in inspiring change...! 💪

Tune in now and keep an ear out for Janine back on our feed next week with her inspiring marketing journey 🎧

Janine Jacobs: https://www.linkedin.com/in/janinejacobs1111/
Happy HQ: https://happyhq.co.uk/
Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

In this episode of Marketing in the Madness, Katie dives into another powerful discussion on the need for not only equality and inclusion but the empowerment of women in the workplace, particularly within the realms of marketing and technology.

With another incredible guest, Charlotte Todd, Director for e-commerce, marketing and strategy at British Gas, the two brought to life a conversation that delves deep into the challenges women face, the biases they encounter, and the necessary changes needed to create fairer and more inclusive work environments. 

From personal experiences to corporate policies, they explore the ongoing journey towards gender equality and the importance of male allies in fostering positive change

Key Highlights:
The need for systemic changes in various industries.Charlotte Todd shares her impressive career journey and discusses the challenges women often encounter, including biases based on appearance and gender stereotypes.Personal anecdotes shed light on the realities faced by women, from being mistaken for high-class prostitutes to enduring insensitive comments in professional settings.Societal perceptions of working mothers, the stigma surrounding maternity leave, and the need for supportive workplace policies.British Gas's inclusive policies, such as robust maternity leave benefits and a supportive work culture that values diversity.The importance of fostering open conversations, supporting work-life balance, and promoting inclusivity in leadership roles is emphasised throughout the episode.Tune in to this insightful conversation that delves into the nuances of gender equality in the workplace and offers perspectives on creating a more inclusive future for all.

Charlotte Todd
https://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/
Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Charlotte Todd is lighting a fire under British Gas! 🔥(pun intended…) 😉
This fashion-marketing powerhouse with the likes of Net-A-Porter, Reiss, Chi Chi & Missguided under her belt has totally switched industries - exchanging couture for currents. 👗⚡
Now the Director of Marketing, Ecommerce & Strategy at British Gas, Charlotte is not afraid to break boundaries, embrace vulnerability, and allow her team to fail to make the marketing magic happen. 
Exhibit A: Our boring UK Home Boilers meet Barbie’s beautiful Australian Margot Robbie - yes you ready that correctly. 👱🏻‍♀️🛼
If you have no idea what I’m talking about, you should of course absolutely tune in to this brand new episode of Marketing in the Madness to find out…!
In this episode you’ll discover: 
🚀 Charlotte’s trailblazing career journey from leading digital strategies at top fashion brands to disrupting the world of gas and energy. 
💪 How she’s igniting innovation by being brave and speaking up 
👩‍💻 Why brands need to keep the customer journey at the core of every marketing strategy, both online and offline. 
🌟How Charlotte empowers her team to be creative risk takers and learn from failure. 
Tune in now! 🎙🎧
Charlotte Todd
https://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/
Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Welcome back to another exciting bonus episode of Marketing in the Madness, where we delve into transformative journeys and pioneering strategies aimed at fostering a female-friendly future in technology. This week, we're delighted to feature Richard Surman, the visionary Head of IT at Crew Clothing, who brings a wealth of knowledge on elevating women in the tech landscape.
In this week's episode, Richard discusses the critical shifts and proactive measures necessary to cultivate a more inclusive and supportive tech ecosystem for women. As we advance into a more digital era, the imperative for female representation in tech leadership and strategy becomes increasingly apparent. This episode celebrates the strides taken towards parity and examines the path that lies ahead for achieving gender equality within the workplace.
We explore the challenges of male-dominated tech environments, highlighting the influential role of women in shaping consumer markets and driving retail innovation. Richard shares his extensive 25-year journey in IT, noting a significant transition towards a more gender-diverse field. He emphasises the growing engagement of women in technology, underlining the essential need for their career advancement and professional development.
Furthermore, Richard offers an in-depth look at actionable initiatives and practices that can enhance women's presence and success in technology. From mentorship to dismantling stereotypes, and from fostering inclusive hiring practices to promoting career mobility, he outlines a blueprint for building a supportive framework that encourages women to excel in tech roles.
Key Takeaways:
The importance of challenging the status quo and encouraging women to explore careers in tech and IT, areas traditionally seen as male domains.The role of male allies in supporting and promoting female leadership and participation in tech.Innovative recruitment and empowerment strategies that focus on making tech roles more appealing to women, highlighting the need for a shift in industry perceptions.The potential impact of early education and engagement in encouraging young girls to pursue interests in technology and leadership.Stay tuned for more episodes of Marketing in the Madness as we explore the intersection of marketing, technology, and leadership through the lens of empowering women.

Richard Surman
Head of IT at Crew Clothing Company
https://www.linkedin.com/in/richard-surman-61669921/
Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/