26 episodes

Insights into Digital Marketing & Growth Hacking and behind-the-scenes looks into our journey of building a SaaS start-up.

We are sharing our learnings, knowledge and experience from running hundreds of digital marketing campaigns, covering topics like B2B Marketing, Growthhacking & Entrepreneurship.

Hosted by the Co-Founders of LeadGen App Christopher Lier and Waseem Bashir

Marketing Mavericks Show Marketing Mavericks Show

    • Business
    • 5.0 • 2 Ratings

Insights into Digital Marketing & Growth Hacking and behind-the-scenes looks into our journey of building a SaaS start-up.

We are sharing our learnings, knowledge and experience from running hundreds of digital marketing campaigns, covering topics like B2B Marketing, Growthhacking & Entrepreneurship.

Hosted by the Co-Founders of LeadGen App Christopher Lier and Waseem Bashir

    Looks good, but does it convert? CRO Specialist James Canter - Marketing Mavericks Show #26

    Looks good, but does it convert? CRO Specialist James Canter - Marketing Mavericks Show #26

    A lot of businesses have the belief that pretty websites sell more of their product or service.

    But does a website need to be optimized for the best visual appearance?

    No, says James Canter, Conversion Rate Optimization Specialist who's been in this field for more than 10 years. Working with e-commerce and B2B business on improving lead generation and sales from their websites, he always asked a critical question first:

    "Does it convert?"

    Conversion Rate Optimization (CRO) aims to improve the performance of websites, in terms of generated leads or sales. 

    There are no set-in-stone rules on what makes a website convert better, which is why data and testing are so important. James shares his principle of optimizing websites in the e-commerce space as well as for service businesses. 

    We chat about the use of quantitative testing, using methods like A/B testing. Also, James talks about the massive importance of qualitative data like surveys, polls and interview to hear more opinions on the website and buying experience.

    CRO evolved since James started in this industry more than 10 years ago. He takes an outlook into the future of CRO and the use of automation and artificial intelligence shaping testing and analysis.


    Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below!


    For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks: https://www.facebook.com/groups/leadgenapp

    Find out more about the Marketing Mavericks Show on our website: www.leadgenapp.io/podcast

    Check out James' CRO agency Converted.co.uk

    • 30 min
    How to turn Google Ads into Profit - David Koves - Marketing Mavericks Show #25

    How to turn Google Ads into Profit - David Koves - Marketing Mavericks Show #25

    Turning Google Ads into Profit in B2B Lead Generation – David Koves

    Let’s hear from someone who knows Google from the inside and from running an own marketing agency. David Koves is a digital advertising agency owner with a focus on generating profitable Google ad campaigns for e-commerce and B2B lead generation clients.

    Google ads make it possible to instantly generate clicks to your product or service. It sounds like the ideal business model to turn advertising into profit, but how does it really work? How money does it take? What’s a good ROAS (Return on advertising spent)?

    These and more in-depth questions we have asked David to learn from his expertise in managing more than 100+ digital advertising spend over the last 10 years.

    In this conversation we chat about David’s time at Google, working as an agency program manager as well as the growth and learnings from building Red2Green Digital, his advertising agency based in New York City, US.


    Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below!


    For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks: https://www.facebook.com/groups/leadgenapp

    Find out more about the Marketing Mavericks Show on our website: www.leadgenapp.io/podcast



    #googleads #googleadvertising #googleppc #b2b #advertising #marketing #digitalmarketing

    • 27 min
    How Software Brands can Manage Fake Reviews

    How Software Brands can Manage Fake Reviews

    Why negative reviews are hurting the reputation your B2B business and how to fix it:

    In this episode, we are speaking with Curtis from Objection.co, a fake review sniffer tool. Learn how the tool is able to automatically flag and remove illegitimate reviews from the major sites like Yelp, Google and Trustpilot. 

    Learn how Curtis draws the line between illegitimate and legitimate negative reviews, differences between platforms, and how businesses can build more positive reviews from their customers.


    What we chat about with Curtis:
    - How Objection.co understands fake reviews
    - Differences between review platforms on policies to handle fake reviews
    - Why reputation management has a direct impact on revenue generation
    - How to turn a genuine negative reviews into a 5-star
    - To time the ask for a review based on your North-Star-Metric


    Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below!

    For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks: https://www.facebook.com/groups/leadgenapp

    Find out more about the Marketing Mavericks Show on our website: www.leadgenapp.io/podcast

    #reviews #digitalmarketing #customersuccess #entrepreneurship

    • 25 min
    How To Prepare for a Big ProductHunt Software Launch

    How To Prepare for a Big ProductHunt Software Launch

    One of the places where super passionate software enthusiasts meet is the online community of ProductHunt. 



    It’s a place to discover new software and engage with founders. We asked ourselves what it takes to pull off a big launch on ProductHunt, to get tons of upvotes and got a product which generates curiosity.



    Greg from Claimer.com, a R&D tax credit service from the UK, managed a ProductHunt launch of their software in February this year. In this new episode, Greg reveals what made their launch a success, reaching one of the highest trading products of their launch day, growing to more than 200 upvotes.   



    ProductHunt is about much more than getting upvotes. It's an opportunity to get free traffic, get known to thousands of people and to gain feedback on the product. Greg mentioned that he got lots of value from the conversations with users on the platform. 





    Learn from Greg how to Prepare, Manage and Promote a ProductHunt launch:



    - When is the best time to launch on ProductHunt in the lifespan of a software business

    - Why the freshness of upvotes matters

    - The role of PH for the tech ecosystem & community

    - How to prepare for a big launch (The weeks and months ahead)

    - The right timing and day to launch and get engagement 

    - How to use PH to gain valuable product feedback

    - What Greg would do differently if he launched again

    - How to grow a brand without outbound marketing, entirely with word of mouth and referrals and affiliate marketing



    Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below!


    For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks: https://www.facebook.com/groups/leadgenapp

    Find out more about the Marketing Mavericks Show on our website: www.leadgenapp.io/podcast



    #producthunt #launch #software #saas #producthuntlaunch #digitalmarketing #B2b #B2BSaaS

    • 26 min
    Grow B2B Sales with Facebook Ads – Media Buyer Arman Arnanian - Marketing Mavericks Show #22

    Grow B2B Sales with Facebook Ads – Media Buyer Arman Arnanian - Marketing Mavericks Show #22

    Is Facebook the right medium to grow B2B sales? 

    Absolutely, says Arman Ananian, agency owner and Facebook ads specialist. We talk with Arman about all things Facebook Advertising, from targeting strategies, creatives to the importance of the sales team and follow-up.

    Arman started running ads for his own drop-shipping business. Being specialized in Facebook ads, in 2019 he got recruited to join the newly formed advertising agency CardoneKern.com, run by paid media expert Frank Kern and sales expert and business owner Grant Cardone.

    We talk about his time in the US, working with Frank and his team, managing big client accounts. As CardoneKern transformed in Cardone Advertising, he made the jump to fully focus on his own agency, Arev Media.

    We get into the nitty gritty of Facebook ads, going deep into the numbers of two different B2B case studies. Arman highlights the importance of asking for phone numbers in lead ads, nuances in ads set-up and the use of creatives to maximize clicks.



    What You Will Learn In this Show

    · The top factors to make Facebook ads profitable

    · How Facebook ads can work in B2B

    · Minimum and optimal budget for running PPC ads

    · Behind the scenes of working with Grant Cardone and Frank Kern at Cardone Advertising

    · Running ad funnels with educational content

    · Discussing 2 case studies with number of ad spend, cost per leads, and return (ROI)



    Quotes

    “The most important factor for making Facebook ads profitable is that the business has a functioning sales process and team to handle incoming leads quickly”.

    “Retargeting users visiting your website with Facebook is very powerful”.

    “The phone number is the most valuable piece of information to ask for in Facebook lead ads”.

    “You got to leave dynamic creatives running on it own for some time to let it keep optimizing”.



    Resources

    Arman's Facebook ads agency Arev Media: https://arevmedia.com



    Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe.
    Let us know any questions in the comments below!


    For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks: https://www.facebook.com/groups/leadgenapp

    Find out more about the Marketing Mavericks Show on our website: www.leadgenapp.io/podcast




    #leadgeneration #b2bsaas #facebookads #facebookadvertising #mediabuyer #agencyowner #marketingagency

    • 27 min
    How to Manage, Scale, and Operate an Agency Business - Marketing Mavericks Show #21

    How to Manage, Scale, and Operate an Agency Business - Marketing Mavericks Show #21

    Wish to learn more about starting and scaling a successful agency business?

    On today’s show, Chris speak with interview Apexure founder, Waseem Bashir who shares with us his distilled wisdom on growth, hiring practices, and lean implementation. Starting off as a freelancer in 2015, Waseem today helms a fast-growing conversion-focused agency employing 15 people.

    Back in 2015, Waseem quit his job to follow his entrepreneurial dreams. However, he soon realized that he had to focus on a niche service in order to make his mark in a competitive space. So, after much deliberation, Waseem zeroed in on his primary service – landing pages.

    Over time, he has started offering services like website development and marketing automation. And in the process, Waseem has gone from being a solo-entrepreneur to leading a team of 15 people.

    Looking back, Waseem shares the different challenges that he has encountered while growing and scaling his agency. Specifically, you will get some great insights on how to find and hire great talent.

    Once you find someone who is a good fit, how can you train them and ensure lean implementation? Apart from growing via the traditional route, we also explore how agencies can grow through strategic partnerships.

    Towards the end, Waseem shares his big goals for 2021 and beyond.

    Enjoy!



    What You Will Learn In this Show


    Discovering your niche and standing out in a crowded marketplace

    How to find and hire great talent for your agency

    Ensuring lean implementation without compromising on customer satisfaction

    How can agencies grow by forging strategic partnerships?

    And so much more…


    Quotes

    “If you enjoy interacting with customers, sharing and solving customer problems, then the agency model can work for you”.

    “Figure out the things that you don’t want to do because you will easily burn out”.

    “You got to be a consultant rather than a salesperson when you are selling agency services”.


    Resources

    Apexure

    • 24 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Growth Studio Paul ,

Super helpful

Love this - really useful show, and learned some great tips.

Top Podcasts In Business