7 episodes

Welcome to Masters and Mavericks, the exclusive podcast dedicated to innovation in global cross-marketing, global social media and more. Hosted by Textappeal and Newsroom founder Elliot Polak, Masters and Mavericks is a monthly programme designed to highlight individuals as well as organisations that are disrupting established brand ideologies and social media challenges with fresh concepts and new business ideas for today’s digital marketplace

Masters & Mavericks in Global Marketing Elliot Polak

    • Business
    • 5.0 • 4 Ratings

Welcome to Masters and Mavericks, the exclusive podcast dedicated to innovation in global cross-marketing, global social media and more. Hosted by Textappeal and Newsroom founder Elliot Polak, Masters and Mavericks is a monthly programme designed to highlight individuals as well as organisations that are disrupting established brand ideologies and social media challenges with fresh concepts and new business ideas for today’s digital marketplace

    Talking Global Creativity with Nick Bailey

    Talking Global Creativity with Nick Bailey

    Nick Bailey is the former CEO and current Chief Creative Officer at Isobar, a full service, global digital marketing agency with more than 4,500 employees across 70+ offices. Nick’s expertise in developing creative marketing solutions for organisations extends back more than 10 years, helping to cultivate rich and colorful insights in the arena of global creativity.

    • 31 min
    Talking Artificial Intelligence with Dennis R. Mortensen

    Talking Artificial Intelligence with Dennis R. Mortensen

    Dennis R. Mortensen is the Founder of x.ai, a company which offers an AI personal scheduling assistant by the name of ‘Amy’. Listen Dennis and Elliot's discussion about the future of artificial intelligence!

    • 38 min
    View From The Top with Lucien Boyer, Special Cannes 2016

    View From The Top with Lucien Boyer, Special Cannes 2016

    Lucien Boyer, Chief Marketing Officer at Vivendi

    For this bonus episode, we have Lucien Boyer, Chief Marketing Officer at Vivendi. Previously, Lucien worked in a variety of senior roles at Havas Sports and Entertainment, ultimately serving as President and CEO.

    Through this podcast, Lucien presents some great insights and opinions in terms of important marketing concepts. Answering “long” to the term “local difference “ without hesitation, Lucien cites some very valid examples within the music industry of local artists who sing in their native languages, only to become successful on a global scale, thereby highlighting the fluidity of culture and even language.

    • 26 min
    View From The Top With Ilaria Pasquinelli, Special Cannes 2016

    View From The Top With Ilaria Pasquinelli, Special Cannes 2016

    Ilaria Pasquinelli - Marketing Director - Wrangler

    • 11 min
    View From The Top With Nina Bibby, Special Cannes 2016

    View From The Top With Nina Bibby, Special Cannes 2016

    Nina Bibby - Main Board Marketing and Consumer Director at O2 UK

    • 9 min
    View From The Top With Jenny Chen, Special Cannes 2016

    View From The Top With Jenny Chen, Special Cannes 2016

    Jenny Chen - Global Senior Manager Digital Marketing, Adidas

    • 14 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Craziest4mkt ,

More please!

Some pretty lateral marketing thinking. More please for my morning run!!

Love Marketing, London ,

Brilliant stuff!

Rare to hear such broad insight in global marketing - a real help to those practitioners struggling to keep up with pace of change :). Keep it coming Elliot!

AD-London ,

Mavericks today, Masters tomorrow ;)

It's the crazy ones that change things, as they say!

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