Michael Gietzen discusses the playbook for the world's biggest events

Michael Gietzen is the Group Managing Director for Identity, one of the UK’s most successful event agencies. He leads a team that delivers extraordinary events for world governments and global brands.  

With a team of over 100 people, they deliver events for some of the biggest brands around, such as Apple, Siemens, Leica, Harley-Davidson, New Balance, Formula E, NATO and Her Majesty’s Government. Identity is now on course to turnover £150 million this year.

We talk about:

🔸The journey and evolution of Identity

🔸How rebranding during the pandemic has impacted the company

🔸The insight he gained through his financial career

🔸A breakdown of the events industry

🔸What makes a successful event

Enjoy the conversation.