154 episodes
Modern Sales - B2B Selling Podcast Liston Witherill
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- Business
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4.4 • 7 Ratings
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Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.
Hosted by Liston Witherill, Head of Growth at Gold Front, a creative agency working with high growth startups.
Sign up for the newsletter to get the top 10 episodes emailed to you, and stay up to date on Liston's writing, podcast, and sales advice.
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148 - Managing Client Expectations: A Guide For Agencies
Managing client expectations is a skill that can dictate client satisfaction, project profitability. In this guide, you'll learn where expectations come from and how to manage them early and often.
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147 - Theory of Constraints: What's Hindering Your Agency's Growth?
The theory of constraints is an important concept in growing your business. Learn how it works, and how to pinpoint growth obstacles in your agency.
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146 - A Unified Theory of Business Development Strategy (2021)
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. -
145 - Value-Based Pricing: Is It Right For You?
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/value-based-pricing-is-it-right-for-you
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Get a daily sales insight sent straight to your inbox:
Subscribe to the daily sales insights newsletter
Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts
Like what you heard?
Help us get the word out by leaving a rating and review on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. -
144 - [Interview] Low Volume, High Conversion Cold Email with Brad Smith
Brad Smith is the Senior Director of Sales at AI Dash, and he walks through his process for acquiring clients in a very small market.
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143 - [Interview] Changing Your Perspective on Sales with Mike Simmons of Catalyst Sale
Mike Simmons of Catalyst Sale talks about the different ways to view each sale, and how to change your perspective.
Customer Reviews
Excellent
Excellent podcasts
Great for selling services & consulting
Listening to Liston is helping me generate more prospects and sales for my B2B services business. I particularly like the focus on selling consulting, which requires a unique skill set and process. Exactly what I need.
Concrete value and actionable advice
With so many good podcasts out there, it takes something special to make me subscribe. With the Liston.io show, I couldn’t subscribe fast enough.
Each episode so far has been packed with value, but at the same time you don’t leave feeling overwhelmed with a million and one tasks to do. Liston excels at distilling the core lessons from each episode into a bite-sized gem that you can take and implement in your own business immediately. At the same time, I couldn’t help wanting to listen again, to make sure I’d squeezed every last drop of value out of each episode.
I highly recommend anyone who offers consulting services to give this a listen.