Naturally Meaty Meat Alternatives

How do we convince people to switch from steak to healthier, more sustainable meat alternatives? Could the answer be a meatier taste and texture? Matt Eastland is joined by author and podcaster Paul Shapiro (CEO of The Better Meat Co.) and biologist and food entrepreneur Alison Stille (Co-founder and CEO of Walding Foods) to get their thoughts on the alternative meat market and how the industry can influence further change.