23 episodes

Never Mind the Pain Points, hosted by Clarasys, is a fortnightly podcast dedicated to all the current challenges businesses are facing. Each episode is hosted by a Clarasys employee, that has deep expertise in the subject matter of each episode. The hosts are joined by a variety of fantastic, interesting and knowledgable guests from the world of business and together they discuss pain points organisations face and what you can do to overcome them!

Whether you are a part of an organisation that face these problems and are looking for ways to overcome them or you just have a strong interest in knowing more about the topics covered, then this is the podcast for you!

Never Mind the Pain Points Clarasys

    • Business

Never Mind the Pain Points, hosted by Clarasys, is a fortnightly podcast dedicated to all the current challenges businesses are facing. Each episode is hosted by a Clarasys employee, that has deep expertise in the subject matter of each episode. The hosts are joined by a variety of fantastic, interesting and knowledgable guests from the world of business and together they discuss pain points organisations face and what you can do to overcome them!

Whether you are a part of an organisation that face these problems and are looking for ways to overcome them or you just have a strong interest in knowing more about the topics covered, then this is the podcast for you!

    How can you make it easy for your customer to browse and shop online? Part two

    How can you make it easy for your customer to browse and shop online? Part two

    After discussing what what makes a great online customer experience in part one of this two-part podcast, we discuss how the browsing experience fits into the end-to-end customer journey, in the second half here.

    In part two of our podcast on online shopping, Sophie, Bisha, and Ed as they pick up from part one and discuss how to convert browsers to customers. They look at how can you better understand the conversion funnel and what visitors need in order to convert them to customers, how important it is that retailers recognise that online experience is only one part of the customer journey and that this needs to be optimised.

    Whilst drawing on prior experience in the retail sector, the team discuss the checkout experience, how simplicity is key, and why it is essential that your customer gets the right information at the right time, as well as sharing personal examples of how and why retailers have gotten it wrong.

    Listen in to find out our views on what makes a fantastic online customer experience and our insights into the online retail industry and its trends, post-COVID.

    • 33 min
    How can you make it easy for your customer to browse and shop online?

    How can you make it easy for your customer to browse and shop online?

    Join Sophie, Bisha, and Ed in part one of a two-part series, answering the question all retailers have been forced into considering due to Covid: what makes a great online customer experience? In this podcast, the three discuss the acceleration in demand for online retail, with an increase of 33.9% in the UK online retail sales in June 2020. The reflect upon the three key factors playing into an online retail customer experience: website navigation and usability, accessibility, and the overarching online buying journey that the customer embarks upon.

    Whilst drawing on prior experience in the retail sector, Bisha and Ed discuss the opportunities that have opened up for online retail as well as the impacts of getting it wrong, giving their insights, advice and examples of what makes the online customer experience outstanding.

    • 27 min
    Will Amazon Fresh cause waves in the online groceries industry?

    Will Amazon Fresh cause waves in the online groceries industry?

    With the launch of Amazon Fresh, this podcast focuses on the online retailer, Amazon, and more specifically Amazon Fresh. Join Sophie and Eric as they discuss and consider the question: Will Amazon Fresh make waves in the UK Grocery Market?

    • 26 min
    LGBTQ+ Podcast Allyship - part one

    LGBTQ+ Podcast Allyship - part one

    Following on from the first half of our LGBTQ+ podcast on allyship we are pleased to give you part two! In this second half of the two-part podcast, the

    • 29 min
    LGBTQ+ Podcast Allyship - Part Two

    LGBTQ+ Podcast Allyship - Part Two

    Allies are people that show up and stand up for what they believe in. The events of 2020 have shown the continued need for allies in our world. In part one of this podcast, members of the Clarasys team discuss what they think an ally is, in the context of the LGBTQ+ community and beyond. Listen in to find out more!

    • 40 min
    CX Talks: Customer Loyalty

    CX Talks: Customer Loyalty

    Join Tom and Lawrence as they discuss customer loyalty and how your CX can play a big part in either encouraging or dissuading this.

    Customer loyalty is something the majority of organisations aim for to ensure that their customers keep coming back, to ensure that their business has a source of sustained, guaranteed income and consistent, reliable buyers, and a reduction in sales cost. So how is this achieved?

    The podcast starts by posing the ultimate question: how do you go about keeping a customer loyal, especially in this modern age where it's easy to switch between different retailers, companies, and make the most of the best offer at the time? The pair question and explore what makes an individual come back to a particular brand or organisation. They bring to life the different reasons for customer loyalty and affinity to certain branding types - discussing a range of different brands from 'Tommy Hilfiger' t-shirts and 'Ted Baker shoes', to how we brand ourselves at Clarasys and how different types of organisations can maximise their brand potential.

    The pair then go on to discuss Clarasys' recent rebrand. Brand plays a key part of a firm's visual identity and, dependent upon the organisation type, can be a focus point for ensuring customer loyalty. Yet it is not the only reason for customer loyalty and Lawrence goes on to discuss other types of loyalty - such as renewals in subscription services - and they move on to challenge the different types of loyalty as dependent on whether or not your business is B2B or B2C focused.

    Listen in to learn more about what makes a customer loyal and tips you can try to enhance your customer loyalty through improved CX offering.

    • 12 min

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