45 episodes

The New Media Show is hosted by two Podcast Hall of Fame Inductees, RawVoice / Blubrry Founder and Podcaster Todd Cochrane and Longtime Podcaster Rob Greenlee. Interviewing luminaries from the podcasting space. With deep insight into what is happening in the podcasting world.

New Media Show Todd Cochrane & Rob Greenlee

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    • 5.0 • 1 Rating

The New Media Show is hosted by two Podcast Hall of Fame Inductees, RawVoice / Blubrry Founder and Podcaster Todd Cochrane and Longtime Podcaster Rob Greenlee. Interviewing luminaries from the podcasting space. With deep insight into what is happening in the podcasting world.

    What's Next for Podcasts? A Deep Dive!

    What's Next for Podcasts? A Deep Dive!

    In this podcast episode, hosts Todd Cochrane and Rob Greenlee discuss various topics related to the future of podcasting and the use of new technologies in the field. The episode begins with casual banter about their current setups and upcoming changes in their recording schedules. They also delve into their anticipation for the forthcoming Podcast Movement event, noting that they have scheduled an interview with Dan Franks to discuss further details.

    The discussion transitions into updates about the podcasting app Overcast. Todd and Rob commend the app’s developer, Marco Arment, for his updates on the app’s tenth anniversary, highlighting the improved user interface and accessibility. They express their admiration for Marco sustaining the app as a solo operation over the years.

    Rob and Todd also touch upon the value4value model and podcasting 2.0 features, discussing podcasters’ challenges and future potentials, especially concerning monetary contributions and audience engagement through technology like cryptocurrency. They ponder the implications of recent disruptions in crypto services and emphasize the importance of ensuring all participants in the podcast value chain benefit.

    The conversation shifts to the podcasting industry’s broader trends and possible future trajectories. They discuss artificial intelligence’s role in content creation and analytics, which could significantly impact how podcasts are produced and consumed. Moreover, they delve into concerns about AI, such as ethical considerations and the importance of transparency in content creation influenced by AI.

    Todd and Rob also review the implications of certain podcasting practices and technologies on user privacy and content authenticity. They highlight the importance of maintaining open communication channels free from excessive regulation and underscore the value of straightforward, honest podcasting practices.

    The episode wraps up with further insights into upcoming changes in their podcast schedules and a reaffirmation of their commitment to discussing vital topics within the podcasting community. Throughout the episode, Todd and Rob blend industry-specific analysis with lighter, more personable commentary, offering depth and accessibility to their listener discussions.

    • 1 hr 41 min
    Peak Podcasting: Reality or Myth? Exploring Industry Trends

    Peak Podcasting: Reality or Myth? Exploring Industry Trends

    In this episode of Todd and Rob’s podcast, the conversation primarily revolves around whether the podcast industry has reached its peak or not. Rob Greenlee starts by reflecting on recent research indicating a slowdown in podcast growth, suggesting that the medium might be reaching a maturation phase in the U.S. He points out high awareness and listenership percentages and questions whether these signify a plateau in growth. Todd Cochrane joins in, proposing that the current state still represents a golden era for creators despite fewer new shows emerging due to economic reasons and a previous hype around video podcasting.

    Both hosts discuss challenges new creators face in carving out their niche in an increasingly saturated market, though Todd remains optimistic about audience growth for podcasts. Rob adds that successful podcasting now requires higher levels of skill and savviness, given the complexity of media creation and the competitive landscape.

    As the podcast progresses, the dialogue shifts toward advertising revenues in the podcast space. Rob notes the stagnation at around $2 billion and considers whether external factors such as economic downturns might affect growth predictors. However, both note the enduring appeal of podcasting despite economic or market shifts, emphasizing content quality as a crucial factor for success.

    Throughout the episode, Todd highlights the potential for audience growth and creator success remains significant, provided the content is engaging and high quality.

    The hosts also delve into the effects of new technologies and platforms on broadcasting and podcasting, citing their own experiences and changes they’ve witnessed in the tools and platforms used for podcasting.

    Towards the closing segments, they briefly touch upon Todd’s personal experiences and activities outside podcasting, maintaining a light, conversational tone that intertwines personal anecdotes with industry insights.

    Overall, the episode thoroughly explores the notion of “peak podcasting,” with Todd and Rob dissecting industry trends, technological impacts, and future potential, engaging in a rich discussion that balances statistics with personal industry experiences.

    The Battle for Control: Advertisers vs. Podcasters

    The Battle for Control: Advertisers vs. Podcasters

    In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss a variety of topics centered around the podcast industry, mainly focusing on the desired shift from downloaded content to streaming and the battle for control, the implications of this change for podcasters, and broader issues regarding podcast monetization and the relationship between advertisers and podcasters.

    The conversation starts with Todd and Rob reflecting on common themes in podcasting news and revisiting the debate over streaming versus downloading in podcast distribution. They highlight the pros and cons of each method, discussing how downloads have traditionally benefited listeners who face bandwidth issues. Todd shares an anecdote about his experiences with limited data access while traveling, reinforcing the value of downloaded content in certain situations.

    The discourse transitions to a more detailed exploration of podcast advertising and monetization strategies. Todd introduces a new advertising model he recently learned about. It could allow podcasters more control over their advertising deals and increase their revenue, offering an alternative to traditional advertising networks that take significant cuts from ad revenue.

    Rob then shifts the conversation towards podcasters maintaining control over their content and monetization, aligning their efforts more directly with the interests of their listeners rather than advertisers. They discuss how the current marketplace dynamics often favor advertisers at the expense of content creators and how new models and technologies could potentially shift this balance.

    Furthermore, Rob and Todd delve into the broader impacts of podcast industry trends, such as the decline of Apple Podcasts’ market share and the respective rise of other platforms. They speculate on future industry directions, discussing how shifts in platform dominance could affect podcast producers and their strategic choices.

    The conversation concludes with practical advice from Todd and Rob based on their extensive experience in the field. They discuss potential business models, the importance of valuing creator control, and strategies for podcasters to align closely with their audience’s interests.

    In summary, this episode covers a comprehensive range of topics relevant to current trends and issues in the podcast industry, providing deep insights into the impact of technology changes, advertising models, and platform dynamics on podcast creators.

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    New Media Productions

    365 N Willowbrook Rd

    Suite: C

    Coldwater, Mi, 49036

    • 1 hr 33 min
    Spotify's Impact on RSS and What Podcasters Should Know

    Spotify's Impact on RSS and What Podcasters Should Know

    In this episode of the podcast hosted by Todd Cochrane and Rob Greenlee, the focus was primarily on Spotify’s recent implementation of video on their platform and the ramifications for podcast RSS feeds. The episode begins with a scheduling update, then delves into the main topic regarding Spotify’s new capability to replace audio files from RSS feeds with a video file for podcasts on their platform, sparking industry controversy.

    Rob initiated the discussion, pointing out that Spotify’s change is similar to what YouTube has been doing with audio files, though Spotify’s impact on podcast distribution and monetization could be significantly different. Rob described Spotify’s history of not fully trusting the bandwidth and performance of smaller hosting services. This led to them caching and serving episodes independently to ensure performance quality, bypassing the hosted podcast’s direct feed. This historic move, he notes, sets a precedent for the current video implementation.

    Todd emphasized the serious implications for podcasters, describing Spotify’s actions as detrimental and referring to them as an “abomination.” He stressed that this change could disrupt podcast analytics and monetization, primarily because the changes could prevent podcast hosts from reporting accurate download and engagement data if Spotify serves the video files instead. Todd also proposes that this could fundamentally alter how ads are served and monetized, especially concerning dynamically inserted ads.

    Both hosts then discussed the broader implications of this move by Spotify, touching on how it could drive a wider adoption of video podcasts even though there’s apparent hesitance among some podcast creators about moving into video. They also explore the larger industry perspective, questioning whether the industry’s response to video content is adequate and if more could be done to integrate video into podcasting without losing the essence of what podcasts traditionally offer.

    Throughout the episode, Todd and Rob revisit the core issue of how Spotify’s changes challenge the open nature of podcasting via RSS feeds and express concerns about the future of podcast hosting and distribution if such platforms continue to make unilateral decisions that could potentially harm the openness and accessibility of podcasts.

    The episode concluded with both agreeing on the potential need for podcasters to educate themselves about these developments and consider carefully how they host and distribute their content in light of these changing dynamics in the podcast industry. They implore podcast creators to weigh the benefits of platforms like Spotify against the potential loss of control over their content and audience connection.

    Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

    New Media Productions

    365 N Willowbrook Rd

    Suite: C

    Coldwater, Mi, 49036

    • 1 hr 9 min
    From Studio Eviction to Industry Speculation

    From Studio Eviction to Industry Speculation

    In this episode titled “From Studio Eviction to Industry Speculation: A Podcasting Journey,” Todd Cochrane and Rob Greenlee discuss their personal experiences and broader developments in the podcasting industry.

    The episode starts with Cochrane recounting his recent studio eviction, describing the frantic move he was forced to organize over a holiday weekend. He details the sudden termination of his lease and the logistics of relocating his studio’s equipment into storage and a makeshift setup in his loft. He contemplates potential challenges, like acoustics and bandwidth, that he might face while setting up a new studio in his loft.

    Next, the conversation shifts to Greenlee touching on recent trends and rumors swirling within the podcasting space. The hosts speculate about potential acquisitions in the podcast-hosting arena, mentioning companies like Libsyn, ACast, and Buzzsprout. They also discuss the global footprint of various podcasting platforms and the strategic business maneuvers these entities might prepare for.

    Cochrane and Greenlee continue to explore the technical side of podcasting, expressing concerns over the underdevelopment of certain features in popular platforms and the efficacy of upcoming AI integration in video and audio modifications. They deliberate on the ethics and disclosure necessary when AI alters content, comparing it to traditional editing techniques.

    Towards the latter part of the episode, the discussion veers into the implications of podcast metrics and listener behaviors, especially concerning ad load and audience retention. Both hosts emphasize the need for transparency and accurate reporting in podcast analytics to maintain trust and deliver value to creators and advertisers.

    The episode wraps up with a look at the evolving nature of podcast consumption, noting a trend toward communal listening experiences, such as families listening together at home or during car rides. The hosts reflect on how these shifting patterns might impact future content creation and audience engagement strategies.

    Throughout the episode, Cochrane and Greenlee share their personal anecdotes and professional insights, providing a comprehensive overview of current challenges and opportunities within the podcasting industry, underscored by Cochrane’s immediate challenge of rebuilding his studio and adapting to new realities.

    Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

    New Media Productions

    365 N Willowbrook Rd

    Suite: C

    Coldwater, Mi, 49036

    Podfest Asia Recap

    Podfest Asia Recap

    In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee delve deep into various facets of the podcasting world. Their discussion started with Todd sharing his travel experiences to and from the Philippines, where he attended Podfest Asia.

    Discussing the state of podcasting in Asia, starting with Spotify’s significant influence in the region. Todd highlighted the disparity between Spotify’s support for podcasters in Asia and Apple, noting that Apple has lost considerable market presence due to its limited engagement and support.

    The conversation also covered the financial aspects of podcasting, particularly around local sponsorship and global advertising revenues in the Philippines. Todd shared insights from his interactions at Podfest, discussing the scarcity of local sponsors and the reliance on global advertisers who target top-tier shows via well-known hosting providers. This led to a broader discussion of potential growth and development within the Asian podcasting market, including creating content networks and using podcast editing services in the Philippines.

    Todd and Rob also discussed the various challenges faced in these markets, such as the dominant preference for Android over Apple, which affords Spotify an edge due to its accessibility on Android devices. They dove into the specifics of mobile data usage in the region, discussing the economic and accessibility factors that favor Spotify over other platforms like Apple, which hasn’t yet offered a native podcasting app on Android.

    They discussed the report of 1.9 billion in ad sales and the challenges coming in discovery. See everyone in three weeks as we are both traveling.

    • 1 hr 38 min

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