On the Button is a growing series of podcasts talking to leading marketing experts about their experience using video. The series will feature client-side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice.
The episodes will cover video marketing and internal comms for both B2B and B2C organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.
Episode 6 - Harriet Fletcher
In this episode we speak to Harriet Fletcher, a digital marketing consultant. We chat about getting the most from contributors, ensuring success with video, and choosing a video agency to work with. www.bigbutton.tv
Episode 5 - Communicate - Andrew Thomas
In this episode we speak to Andrew Thomas, founder of Cravenhill Publishing and publishing editor of Communicate Magazine. We talk about the rise of video and how measurement has become increasingly important.
Episode 4 - Debenhams - Alina Ghost
In this episode we speak to Alina Ghost, SEO Manager at Debenhams.As an SEO expert, Alina reveals just how significant video can be in influencing page rankings, the importance of contextualising video, and why measurement is so important. She also delivers some top tips that will influence the way in which you use video. www.bigbutton.tvPlease remember to share and subscribe.
Episode 3 - PensionBee - Jasper Martens
In this episode we speak with Jasper Martens, CMO at PensionBee. We talk about the exciting growth of the business and how video has played a part. Jasper also talks about how to get started with video and scaling once you have the right approach. www.bigbutton.tvPlease remember to share and subscribe.
Episode 2 - Segro - Nick Hughes
In this episode we talk to Nick Hughes, Marketing and Communications Director at FTSE 100 company Segro. He talks about influencing customers before they make a decision, his award winning film 'Contraption', and finding partners that understand the strategic drivers behind what needs to be done. www.bigbutton.tvPlease remember to share and subscribe.
Episode 1 - Marqeta - Mark Cousins
In this episode we speak to Mark Cousins, Head of Marketing in Europe for Marqeta. We talk to him about how he gets the most from video content in the financial services sector.www.bigbutton.tvPlease remember to share and subscribe.